Miele

G8 Diamond Dishwasher: A camera and AI detect the load and adjust the wash cycle accordingly

Concept study “Cary” on the future of laundry care: Sensors and AI recognize laundry and tailor the wash cycle to it

AI-powered CulinaryCoach* becomes the cooking coach in the kitchen

 Partnership with smart-home provider Shelly opens up further opportunities for automation

Gütersloh/Berlin, September 2, 2026 – What’s for dinner today? Which programme is right for the laundry? And is the dishwasher full enough yet? Housework is full of small decisions like these that demand our attention day after day. Under its IFA 2026 motto, “The End of Housework Is in Sight”, Miele is demonstrating how connectivity, sensors and artificial intelligence can increasingly take over decisions like these and make everyday life noticeably easier.

Smart technology is steadily expanding what a domestic appliance can do. Appliances can recognise situations, interpret information and determine what makes sense at a given moment. This brings us closer to an everyday life in which we have to take care of fewer and fewer household chores ourselves: the Miele App* provides inspiration for a dish, the oven recognises when the food is cooked through, and the washing machine automatically removes cooking stains from white laundry. What begins as individual functions is increasingly becoming an interconnected system that handles more decisions and tasks for people.

G8 Diamond: A dishwasher that recognises, decides and acts automatically

With the new G8 Diamond, Miele is introducing an integrated camera into a dishwasher for the first time, providing the basis for a range of new intelligent functions. Using image processing and AI-based recognition models, AutoVision analyses the types of items inside the appliance and the load level. If enabled by the user, the dishwasher can use this information to adapt individual steps in the dishwashing process: if it detects pots or bottles, for example, it automatically activates the relevant programme options.

The G8 reaches its full potential when connected to the Miele App. Users can set personal preferences in the app – for example, specifying that the dishwasher should only start once a certain load level has been reached or not before a particular time. Together with AutoDos with integrated PowerDisk, Miele’s automatic detergent dispensing system introduced in 2018, and the new ExcellentDry hot-air drying system, this creates a connected system that organises an increasing number of steps in the dishwashing process itself – reducing both the number of decisions users need to make and the effort involved in dishwashing.

The future of laundry care: When AI does the laundry

The Miele concept study Cary on the future of laundry care shows how far this principle could develop in future. Programmes, temperatures, spin speeds, options and detergents add up to more than one million possible combinations of settings in modern washing machines. This variety makes it possible to care for garments according to their individual needs – but until now it has also required numerous decisions. Sensors and AI could take over a greater share of these decisions in future.

In Miele’s vision of the future, optical sensors identify fabric types and colours, for example. Based on this information, the appliance can tailor the programme and washing process to the respective load. Only a few steps would remain for the user: Load the laundry. Press start. Done.

CulinaryCoach: Personalised assistance with cooking

What shall I cook today – and what’s the best way to do it? When it comes to cooking, consumers today are faced with a multitude of options: recipes can be found on social media, in food blogs or in WhatsApp groups. Different recommendations regarding cooking mode, temperature and cooking time don’t always make the decision any easier. CulinaryCoach helps you find the right cooking method for the Miele oven from among these options.

The AI-based cooking assistant in the Miele app combines Miele’s recipe and appliance expertise. It provides recommendations tailored to the oven and answers questions about cooking and the appliance. Enquiries can be made via text, voice or image – from a photo of a handwritten family recipe to a description of a dish from your last holiday. Suitable programmes can be transferred directly to the oven – for greater confidence when cooking and consistently good results.

Connectivity takes care of more tasks

It is not only the question of how a domestic appliance performs a task that requires decisions. With dynamic electricity tariffs and a photovoltaic system at home, when an appliance runs is becoming increasingly relevant too. To help smart domestic appliances simplify these decisions as well, Miele’s approach to energy management is to integrate its appliances into the systems of various partners.

At IFA, Miele is showcasing another example of this growing network in collaboration with the Bulgarian smart home manufacturer Shelly. In future, Miele washing machines, dryers and dishwashers can be integrated into Shelly’s energy management system. Users simply specify on the appliance the latest time by which a programme should be finished. Within this time window, Shelly takes care of scheduling and, with a dynamic electricity tariff, can start the appliance at a time when electricity is cheaper. Other partner solutions already make it possible today, for example, to align the operation of domestic appliances with the availability of self-generated solar power.

Connected services could also make it easier to manage consumables in future. One potential scenario is Smart Subscriptions: based on usage data, connected dishwashers and washing machines could forecast consumption of PowerDisk and UltraPhase respectively and automatically trigger a repeat order. Users would no longer need to check their supplies regularly or remember to place the next order themselves. The first step on this path is a subscription with fixed delivery intervals. In future, the aim is to develop this into an intelligent, data-driven solution.

*This is a separate digital offer from Miele & Cie. KG. The range of functions can vary depending on the model and the country. Acceptance of the Terms and Conditions and Privacy Policy for Miele digital products & services in the Miele app required. Miele reserves the right to change or discontinue the digital offer at any time.

Media contact
Jessica Wieneke
Phone: +49 5241 89-1015
E-Mail: jessica.wieneke@miele.com

About Miele: Since 1899, Miele has lived up to its brand promise “Immer Besser” in terms of quality, innovation, and timeless elegance. The globally active company for premium domestic appliances delights customers with pioneering solutions for the connected home. In addition, Miele offers appliances, systems and services for commercial use, such as in hotels or care facilities as well as in medical technology. With its durable and energy-saving appliances, Miele helps its customers make their daily lives as sustainable as possible. The company is owned by the two founding families, Miele and Zinkann. In the 2025 business year, Miele generated a turnover of 5.16 billion Euros with approximately 23,000 employees. Its global network comprises 19 production plants and 49 service and sales subsidiaries (as of March 2026). The company has its headquarters in Gütersloh, North Rhine-Westphalia.

Greater convenience and flexibility in everyday life and across all price ranges – with a load capacity of up to 11 kg and intelligent programmes

Modern, clean and consistent design language

Gütersloh/Berlin, September 2, 2026 – Your favourite jumper. The perfectly fitting jeans. The shirt for special occasions. Some items of clothing are far more than just fabric. They bring back memories of special moments, emphasise your personal style and often stay with us for many years. Precisely because people are now choosing their clothes more carefully, expectations regarding laundry care are also rising. Having already introduced the Diamond Class – the top-of-the-range models of the new generation – two years ago with the W2/T2 Nova Edition, Miele is now following this up with the Platinum, Gold and Silver classes. With the expansion of the new W2/T2 generation, Miele brings the highest level of convenience to every price range.

“For over 125 years, we have been developing laundry care products with a clear aim: to make our customers’ everyday lives noticeably easier. With the expansion of our W2/T2 generation, we are bringing attractive and innovative appliances into significantly more households. Miele’s innovations focus on three key aspects: achieving the best possible care results, preserving the life of garments for many years, and making the process as easy as possible for the user,” says Dr. Clemens Philippson, Senior Vice President Business Unit Laundry at Miele.

Gentle laundry care for every fabric

Clothes shouldn’t just be cleaned; they should last as long as possible. That’s why the new generation continues to feature particularly gentle drums – from the proven Miele Honeycomb Drum to the InfinityCare drum in the top-of-the-range W2 Nova Edition.

With the ‘Pre-ironing’ feature, the laundry is smoothed out at the end of the selected wash programme, significantly reducing the amount of ironing required later on. This function is available across all appliance categories in the new generation.

But gentle care doesn’t stop at washing. Out of concern that delicate garments might be damaged during drying, they are often hung on a clothes horse as a precaution. With DryCare 40, this precaution is no longer necessary in many cases: virtually all*1 textiles that can be washed at 40°C can then be dried straight away in the tumble dryer – without any need for pre-sorting. Miele also offers a convenient solution for delicate woollens: with WoolDry*2, even hand-washable woollens are dried particularly gently – for soft, fluffy garments that retain their shape.

Laundry care that adapts to everyday life

Sometimes it’s just the shirt for your next appointment. Sometimes it’s the dress for the evening. And at the weekend, there’s a huge pile of laundry for the whole family to wash. With a load capacity of up to 11 kilograms, flexible programmes and short cycle times, the new generation offers the right solution for every everyday situation:

If the machine isn’t quite full: SmartMatic makes it possible to wash even small loads with a clear conscience – whilst maintaining a consistent consumption of water, energy and detergent per kilogramme of laundry.
When you’re in a hurry: QuickPowerWash and -Dry offer short wash and dry cycles in just 49 minutes (up to 4 kg) – without compromising on the quality of the wash and dry results.
When flexibility is key: With FlexMatic, you decide for yourself whether you want your laundry to be ready as quickly as possible, or whether you want it to be washed or dried in the most energy-efficient way. If you simply set an end time, the appliance will make the decision for you. FlexMatic automatically selects the most energy-efficient cycle within the available time slot. This feature will be available in the top-of-the-range W2/T2 Nova Edition model from spring 2027.
If different fabrics are being washed: Jeans, woollens and silk generally require different detergents. With TwinDos, the automatic dispensing system takes care of this for you. The two-phase washing system automatically dispenses the correct amount of detergent (UltraPhase 1 and 2) and can wash even delicate fabrics such as wool or silk without the need for a separate specialist detergent. This saves you the hassle and makes laundry care even easier.

Modern design for modern living spaces

Washing machines and tumble dryers are no longer confined to the cellar. They are increasingly becoming a visible part of the living area or utility room – and with that, the demands placed on their design are also rising. The new generation therefore follows a common design language across all appliance categories, with each category featuring its own distinctive design elements. Modern control panels and high-quality glass doors that are more than 25 percent*3 larger – for even more convenient loading and unloading – combine functionality with modern design in the new laundry care appliances.
Sustainability starts with durable appliances

For Miele, sustainability means more than just low energy consumption. It is reflected in durable appliances and laundry care that preserves clothes for as long as possible. All models of the new washing machines exceed the top energy efficiency class A by at least 20 percent and, depending on the model, by up to 60 percent (from spring 2027).

Selected models of the tumble dryers also achieve the highest energy efficiency class, A. Naturally, the new Miele washing machines and tumble dryers are also tested for a service life of up to 20 years. This is complemented by the 25-year motor guarantee. It is a testament to the Miele quality promise and the commitment to developing durable products.

Another quality feature of the tumble dryers is the DryProtect technology. An additional filter system provides long-term protection for the heat exchanger against lint. This ensures that short programme times and high energy efficiency are maintained throughout the appliance’s entire service life.

All W2/T2 models are network-ready.

The expansion of the W2/T2 generation will begin in Germany in October 2026 with the Gold and Platinum*4 marketing classes. Further appliances will follow in March 2027.

*1Not suitable for wool or silk.
*2For particularly delicate wools such as cashmere, angora or camel hair, we recommend air drying or using the Miele dryer basket.
*3compared with W1 models.
*4selected models.

Media contact
Laura Friedrich
Phone: +49 5241 89-1961
Email: laura.friedrich@miele.com

About Miele: Since 1899, Miele has lived up to its brand promise “Immer Besser” in terms of quality, innovation, and timeless elegance. The globally active company for premium domestic appliances delights customers with pioneering solutions for the connected home. In addition, Miele offers appliances, systems and services for commercial use, such as in hotels or care facilities as well as in medical technology. With its durable and energy-saving appliances, Miele helps its customers make their daily lives as sustainable as possible. The company is owned by the two founding families, Miele and Zinkann. In the 2025 business year, Miele generated a turnover of 5.16 billion Euros with approximately 23,000 employees. Its global network comprises 19 production plants and 49 service and sales subsidiaries (as of March 2026). The company has its headquarters in Gütersloh, North Rhine-Westphalia.

Load the Laundry. Press Start. Done: a concept study shows how smart automation could take over decision-making when doing the washing in future

127 years of expertise combined at the touch of a button – for less uncertainty and greater convenience in everyday life

Gütersloh/Berlin, September 2, 2026 – Which programme? What temperature? What spin speed? How much detergent? The real decision-making begins even before the washing machine starts. With a Miele washing machine, the various programmes, temperature options, spin speed settings, extras and detergent dosing options result in more than a million possible combinations of settings. With its concept study “Cary”, Miele is now showcasing the future at IFA, where users will hardly have to give any of this a second thought. The vision: the machine recognises the laundry, tailors the wash cycle to it and selects the appropriate settings. All that’s left to do is: load the laundry. Press start. Done.

“Modern technology should make life easier, not more complicated. Ideally, doing the washing in future will mean: load the machine, press ‘Start’ – and the machine will automatically adjust all the necessary settings,” says Dr. Clemens Philippson, Senior Vice President of the Business Unit Laundry at Miele.

Fewer decisions, greater certainty

Almost everyone loves the smell of freshly washed laundry. However, far fewer people enjoy dealing with the various settings on their washing machine. This is precisely where the concept study comes in.

Anyone who has previously had to think about which programme is the right one, or whether a garment can withstand the chosen wash cycle, will no longer have to make this decision themselves in future. This not only saves effort, but also reduces uncertainty.

Laundry care will thus become more accessible to everyone. After all, achieving the best possible result shouldn’t require expert knowledge – whether someone is doing their own washing for the first time or simply wants to spend as little time as possible choosing programmes and additional settings.

Clothes benefit too: a programme tailored to the specific load ensures that cleaning and care are properly matched, thereby offering greater peace of mind when washing your favourite items of clothing.

When the washing machine understands the laundry

In future, intelligent laundry recognition and the use of artificial intelligence will determine what type of laundry is in the drum. The programme, wash cycle and detergent dispensing will be tailored to the specific load. This means that knowledge of the correct settings will soon be stored in the machine – rather than in people’s minds.

The technology operates in the background. Rather than overwhelming users with increasing numbers of functions and settings, Miele turns the logic around: the technology becomes smarter so that it is easier to use. This simplicity also shapes the design concept: a minimalist interface focuses on the essentials and deliberately allows the complex technology to fade into the background.

The full-length glass front and clean lines break away from the traditional image of a washing machine, making the appliance appear more like a natural part of the living space.

127 years of Miele expertise at the touch of a single button

The concept study shows where this development could lead: fewer decisions, less uncertainty and greater confidence in the outcome.

“The more decisions a domestic appliance takes on, the more important trust becomes. This is precisely where our experience comes into play: we combine 127 years of Miele expertise with intelligent automation to remove complexity from everyday life. This is exactly what we mean by our IFA trade fair slogan: ‘The end of housework is in sight’,” Dr Clemens Philippson continued.

Media contact
Laura Friedrich
Phone: +49 5241 89-1961
Email: laura.friedrich@miele.com

About Miele: Since 1899, Miele has lived up to its brand promise “Immer Besser” in terms of quality, innovation, and timeless elegance. The globally active company for premium domestic appliances delights customers with pioneering solutions for the connected home. In addition, Miele offers appliances, systems and services for commercial use, such as in hotels or care facilities as well as in medical technology. With its durable and energy-saving appliances, Miele helps its customers make their daily lives as sustainable as possible. The company is owned by the two founding families, Miele and Zinkann. In the 2025 business year, Miele generated a turnover of 5.16 billion Euros with approximately 23,000 employees. Its global network comprises 19 production plants and 49 service and sales subsidiaries (as of March 2026). The company has its headquarters in Gütersloh, North Rhine-Westphalia.

• A camera, automatic dispensing and variable hot air drying work together to ensure clean and dry dishes
• The Miele App* takes personal preferences into account and automates the start
• An enhanced basket design and new touch display make loading and operation easier

Gütersloh/Berlin, September 2, 2026 – Dishwashers take over the clean up. The thinking, so far, they don’t. Is the dishwasher already full? Which programme option suits the load? Is there enough detergent left? Will I remember to start it later? And will everything really be dry by tomorrow morning? Miele aims to answer precisely these everyday questions with its top-of-the-range ‘Diamond’ model from the new G8 generation of appliances. For the first time, an integrated camera, variable hot air drying, automatic dispensing and the Miele App work together intelligently. For users, this means: they can load the dishwasher, close the door – and can rely on clean and dry dishes ready for use again the next morning.

Many technologies that are now an integral part of everyday life take care of decisions and tasks that once required our attention. With the G8 Diamond, Miele is bringing this same approach to dishwashing. “What matters is what our technologies achieve together: They take decisions off people’s minds and provide the reassurance that the job will be done reliably,” says Dr. Michael Junker, Head of Miele’s Dishwashing Business Unit.

See, dispense, dry – the dishwasher regulates the wash cycle itself

With AutoVision, the G8 Diamond knows how full it is and what is inside. An integrated camera analyses the interior with image processing and AI-based recognition models. The crucial difference: the dishwasher uses this information directly for the wash cycle. For example, if it detects pots, it automatically increases the cleaning intensity; for bottles, it optimises the wash cycle for their internal cleaning. For plastic items, it selects the appropriate drying. This means that the appropriate setting for the current load no longer needs to be decided anew each time.

ExcellentDry turns ‘clean’ into ‘ready to put away’. Plastic items and cups with recesses in the base, in particular, often need drying by hand after washing. The newly developed hot air system of the G8 Diamond actively directs heated air through the interior. Users choose once between three drying levels; the preference is then applied automatically. Depending on the setting, the G8 Diamond achieves an energy efficiency of up to A −25% or a particularly high drying performance – even resulting in cupboard-dry plastic dishes. The dishes can go straight into the cupboard – the tea towel stays in the drawer.

Dispensing detergent also disappears from the daily to-do list. Back in 2018, Miele introduced AutoDos with integrated PowerDisk, the world’s first automatic dispensing system for dishwashers – to this day, no other manufacturer offers such a solution. The PowerDisk contains powder granulate that AutoDos releases in the required quantity and at the right time in the programme. No manual dispensing – always the right amount of detergent.

In combination with the Miele App, this creates a system that takes into account not only the actual load, but also personal preferences. These settings are entered once in the Miele App and the appliance follows them from then on. For example, users can specify that the dishwasher only starts when it is 80 percent full – but not before 10 p.m. Alternatively, the start can be linked to sufficient available energy from their own photovoltaic system. Once set up, this recurring decision is also taken care of – and can be adjusted at any time with just a few simple steps if needed.

In this combination, the G8 Diamond system is unique worldwide: it factors in what is actually in the appliance, how the dishes should be cleaned and dried, and what personal preferences apply to everyday life. Instead of following the wash cycle step by step, users can delegate the task.

More space when loading, less complexity when operating

The new simplicity begins even before the programme starts. Particularly practical: the enhanced cutlery drawer becomes a true third loading tier. One side can be lowered, so that it now holds coffee cups for the first time. Hinged rows of spikes and optimised holders create additional space for items of crockery of all shapes and sizes – for less rearranging and fewer items that ultimately need to be washed by hand. Operation has also been rethought. The full-graphic touch display guides users clearly through programmes and settings and presents the relevant information at a glance. A new, darker interior finish rounds off the revised design and continues Miele’s commitment to quality down to the last detail.

The G8 Diamond thus extends what a dishwasher takes on in everyday life: not only washing dishes, but also many of the decisions surrounding them. The dishes are loaded, the door is closed – the rest is taken care of by the interplay between the appliance and the App. The next morning, reliably clean and dry dishes await.
The G8 Diamond will be launched in Germany, Austria and Switzerland in April 2027. Further countries will follow.

*This is a separate digital offer from Miele & Cie. KG. The range of functions can vary depending on the model and the country. Acceptance of the Terms and Conditions and Privacy Policy for Miele digital products & services in the Miele app required. Miele reserves the right to change or discontinue the digital offer at any time.

Media contact
Ines Mundhenke
Phone: +49 5241 89-1970
Email: ines.mundhenke@miele.com

About Miele: Since 1899, Miele has lived up to its brand promise “Immer Besser” in terms of quality, innovation, and timeless elegance. The globally active company for premium domestic appliances delights customers with pioneering solutions for the connected home. In addition, Miele offers appliances, systems and services for commercial use, such as in hotels or care facilities as well as in medical technology. With its durable and energy-saving appliances, Miele helps its customers make their daily lives as sustainable as possible. The company is owned by the two founding families, Miele and Zinkann. In the 2025 business year, Miele generated a turnover of 5.16 billion Euros with approximately 23,000 employees. Its global network comprises 19 production plants and 49 service and sales subsidiaries (as of March 2026). The company has its headquarters in Gütersloh, North Rhine-Westphalia.

• World premiere of the G8 Diamond: new top-of-the-range model takes the thinking out of dishwashing
• Miele knows how it’s done: the AI-based CulinaryCoach* in the Miele App* combines recipe and appliance expertise to get the settings right in your Miele oven
• 127 years of expertise: the new W2/T2 generation adds convenience, and a vision of the future points towards washing at the touch of a button

Gütersloh/Berlin, September 2, 2026 – Under the motto “The end of housework is in sight”, Miele will present at IFA 2026 how intelligent technology will make everyday life even easier. The focus is on solutions that not only take over work and individual tasks, but increasingly relieve users of unpleasant decisions. This creates more room for the things that really matter. Product highlights include the world premiere of the G8 Diamond, the top-of-the-range model in the new dishwasher generation. In addition, there is the AI-based CulinaryCoach in the Miele App, the expansion of the W2/T2 laundry care generation, and the concept study “Cary” on the future of washing.

For 127 years, Miele has pursued the goal of making people’s lives better and taking the work out of housework, step by step. What once began with the mechanisation of physically demanding tasks has evolved through automatic programmes and dispensing systems to appliances that can now recognise situations and respond to them. For Miele, intelligent technology thus marks the next step in development: the technology in the background becomes more powerful, while at the same time it becomes easier for people to use.

“Our customers shouldn’t have to be experts in programmes or functions. The expertise has to sit in the appliance,” says Dr. Reinhard Zinkann, Executive Director and Co-Proprietor of Miele. “The more decisions technology takes off our hands, the more important trust in the result becomes. Real relief comes when technology takes over the tasks and decisions we’d rather not deal with in everyday life. That’s exactly what we mean when we say: the end of housework is in sight.”

From a recipe to clean dishes: more time for the finer things in life

In the kitchen, there are many moments that demand attention – from preparing the food to the moment the last dish is clean and back in the cupboard. Today, when it comes to cooking, the problem isn’t a lack of information, but often a lack of guidance. Recipes can be found on social media, in food blogs or even in a WhatsApp group. Differing recommendations regarding operating mode, temperature and cooking time make the decision even harder. This is where the CulinaryCoach in the Miele App comes in: the cooking assistant based on artificial intelligence combines Miele recipe and appliance knowledge, answers questions about preparation and can transfer suitable settings directly to the oven. This way, familiar dishes as well as new ones – from family recipes to dishes from the last holiday – are a success. Press release No. 048/2026

The meal was a success, friends or family are still sitting at the table – but at some point, your eye drifts to the dishes. And this raises a few questions: is the appliance already full enough? Which wash cycle is suitable for the load? Will I still remember to start it later? The G8 Diamond takes these decisions off your hands. The top-of-the-range model in the new dishwasher generation uses an integrated camera to detect how full it is and what types of dishes are inside, and adjusts the wash cycle accordingly. The correct amount of detergent is automatically dispensed, and a newly developed hot-air drying system ensures reliably dry dishes, even plastic ones. Personal settings and preferences can be set via the Miele App – for example, that the G8 only starts when loaded to 80 percent and not before 10 pm. That’s one less thing to remember, and you don’t have to reach for the tea towel after washing up. Load it, close the door – the dishwasher does the rest. This intelligent combination of technologies is unique anywhere in the world. Press release No. 064/2026

“Technology shouldn’t make extra demands on us in everyday life; it should give us back time and attention for other things,” says Dr. Markus Miele, Executive Director and Co-Proprietor of Miele. “With the CulinaryCoach and the G8 Diamond, we show two different ways to achieve this: providing guidance during cooking and taking over tasks and decisions after the meal.”

From the right programme to a simple button press

The many small questions of everyday life don’t stop in the kitchen. Even when washing clothes, questions repeatedly arise about the right programme, the appropriate detergent, or which clothes can go in the tumble dryer. Following the introduction of the top-of-the-range W2/T2 Nova Edition models at the beginning of last year, Miele is completing its new generation of laundry care products at this year’s IFA – with further appliance classes and a uniform design language. Convenience features of the top-of-the-range models will also be available in other appliances in the future. They help to adapt the wash cycle to the specific laundry and load size, to dispense detergent automatically, to reduce uncertainty during drying, and to be as gentle as possible on fabrics, so that customers can enjoy their favourite clothes for longer. This means users have to worry about fewer settings and decisions related to laundry. Press release No. 062/2026

How far this idea can go is demonstrated by the concept study Cary on the future of washing by Miele. Modern washing machines offer more than a million possible combinations of settings, including programmes, temperatures, spin speeds, extras and detergents. Miele’s vision reverses the logic to the customer’s advantage: people shouldn’t have to understand the washing machine – the washing machine should understand the laundry. Intelligent sensors and AI recognise textile types and colours and adjust the programme and detergent dosage accordingly.  The advantage: fewer decisions and laundry care that becomes so simple it no longer requires expert knowledge. Behind this lies 127 years of Miele expertise, distilled into one simple sequence: Load the laundry. Press start. Done. Press release No. 063/2026

“Intelligence can be programmed. Trust has to be earned,” says Dr. Axel Kniehl, Executive Director Marketing & Sales at Miele. “AI is increasingly becoming the standard. The crucial question, therefore, is whether people will entrust their laundry to the technology; here, quality, reliability and 127 years of experience make the difference – all bundled at the touch of a button. This creates more time for the truly important things in everyday life and in the current times of mental overload.”

*Additional digital offering from Miele & Cie. KG. The range of functions may vary depending on the model and country. Acceptance of the Terms and Conditions and Privacy Policy for Miele digital products and services in the Miele App required. Miele reserves the right to change or discontinue the digital offer at any time.

Media contact
Martin Wielgus
Phone: +49 5241 89-1953
Email: martin.wielgus@miele.com

About Miele: Since 1899, Miele has lived up to its brand promise “Immer Besser” in terms of quality, innovation, and timeless elegance. The globally active company for premium domestic appliances delights customers with pioneering solutions for the connected home. In addition, Miele offers appliances, systems and services for commercial use, such as in hotels or care facilities as well as in medical technology. With its durable and energy-saving appliances, Miele helps its customers make their daily lives as sustainable as possible. The company is owned by the two founding families, Miele and Zinkann. In the 2025 business year, Miele generated a turnover of 5.16 billion Euros with approximately 23,000 employees. Its global network comprises 19 production plants and 49 service and sales subsidiaries (as of March 2026). The company has its headquarters in Gütersloh, North Rhine-Westphalia.