Summit
2 h 25 min
The IFA Retail Leaders Summit is an exclusive, invite-only event welcoming over 100 C-level and senior retail executives.
Breakfast and Keynotes available to selected press and media. Limited places available.
Access: Invitation Only
4 Sep 2025 – 10:00
Ignite Possibilities: Anker Innovations Global Launch Event at IFA 2025
Dream Stage (Hall 25)
Press Conference
45 min
At IFA 2025, Anker Innovations unveils its unified global brand vision alongside major product launches that bring intelligence into everyday life. Under the theme “Ignite Possibilities Through Ultimate Innovation,” the showcase explores how AI-driven solutions are transforming the way we live, move, and connect.
Language: English (no translation available)
Press Conference
60 min
Sharp, Sky, and Yamaha in one press conference – Curtains up for the IFA Joint Home Entertainment Press Conference. Following last year's huge success, three strong brands are once again gathering to present their trade fair highlights and top products for the fourth quarter of 2025 to media representatives and influencers. There will also be market trends, studies, and insights into product development.
Access: Registration needed
4 Sep 2025 – 10:00
Workshop: TV-Technologien für eine bessere Bildqualität (1/3)
Philips Ambilight TV Basecamp - Zwischen Sommergarten und Halle 22
Workshop
60 min
The TV workshop is all about the latest TV technologies and innovations for better picture quality. Danny Tack combines technical insights with a shootout and interactive insights into the most important industry trends.
Language: English (no translation available)
Access: Registration needed
Press Conference
60 min
At IFA 2025, Samsung will showcase its vision for how AI is shaping the modern home, both now and in the future. As a leader in AI Home solutions, Samsung will demonstrate how its mobile devices, TVs, laptops, and home appliances harness AI to enrich daily life. The presentation will highlight the transformative potential of AI in the home, with a focus on how Samsung’s AI-enabled products and SmartThings ecosystem work together seamlessly to simplify everyday living.
Language: English (no translation available)
Access: Invitation Only
Press Conference
60 min
Join EcoFlow as we explore the future of energy through a seamlessly connected ecosystem—from AI-powered home energy management to modular solar and portable solutions. Discover how innovation, smart living, and sustainability come together to power every lifestyle. Inspiring stories, forward-looking tech, and a glimpse into what’s next.
Language: English (no translation available)
Press Conference
60 min
On our 11th anniversary, we warmly invite you to the Roborock Keynote at exactly 11:11 AM. As the global leader in smart home cleaning and the No. 1 brand for robot vacuums in 2024, we're excited to showcase at IFA 2025 how customer focus and technological innovation come together at Roborock. Get ready for groundbreaking launches, new product categories, and a few real surprises – all designed to make your home even smarter. Join us and discover what innovation truly means to us!
Language: English (no translation available)
Access: Registration needed
Press Event
60 min
Get ready to dive into the future of aerial imaging! Experience AQUA, the world’s first 100% waterproof, self-flying camera, live and up close. Plus, explore HOVERAir’s full lineup: X1, PRO & 8K PROMAX. Enjoy drinks, delicious finger food, and exciting insights directly from the HOVERAir team.
Language: English
Access: Registration needed
Press Conference
60 min
On September 4, 2025, at 1:00 PM, we will unveil the next chapter of Dreame Technology at our press conference. We look forward not only to the latest generation of our powerful robotic vacuums, lawnmowers, and floor cleaning systems, but also to presenting entirely new product categories that will elevate the Dreame ecosystem to a whole new level.
Be there as we ignite the next stage of evolution!
Be there as we ignite the next stage of evolution!
Language: English (no translation available)
Access: Registration needed
Press Conference
45 min
AEG is presenting groundbreaking new products at IFA 2025, including a new dishwasher series focussing on performance, design and sustainability. Media representatives will experience the innovations live, gain insights from AEG experts and enjoy a culinary experience centred around sustainable enjoyment.
Language: English (no translation available)
Access: Registration needed
4 Sep 2025 – 13:00
Workshop: TV-Technologien für eine bessere Bildqualität (2/3)
Philips Ambilight TV Basecamp - Zwischen Sommergarten und Halle 22
Workshop
60 min
The TV workshop is all about the latest TV technologies and innovations for better picture quality. Danny Tack combines technical insights with a shootout and interactive insights into the most important industry trends.
Language: English (no translation available)
Access: Registration needed
Press Conference
60 min
As one of the world’s leading innovators in robotic cleaning, Narwal presents an exclusive showcase at IFA 2025. Discover groundbreaking technologies including the next generation of their Auto-Washing Mop, new additions to their 2025 global lineup, and insights from Narwal’s leadership on the future of intelligent home care.
Language: English (no translation available)
Press Event
60 min
At IFA 2025, LG is presenting the "Affectionate Orchestra" - a symphony of AI, technology and everyday life. The AI Home takes centre stage: connected, empathetic and sustainable.
With advanced ThinQ AI, LG shows how intelligent products and services create new lifestyles and thus harmoniously support households in everyday life.
With advanced ThinQ AI, LG shows how intelligent products and services create new lifestyles and thus harmoniously support households in everyday life.
Language: German (no translation available)
Access: Registration needed
1 h 30 min
At this year’s IFA, ECOVACS is set to unveil a groundbreaking leap in all-around intelligent cleaning. Guided by its mission of “Robotics for All,” ECOVACS continues to redefine what’s possible across every home scenario—from floor to window to lawn. In this exclusive pre-show session, media will get a first look at the brand’s innovation making its European debut, powerful partnerships, and the limitless potential of robotics—designed to deliver smarter, stronger, and more seamless cleaning experiences.
Language: English (translation available)
Access: Invitation Only
Press Conference
60 min
At IFA, Haier Europe unveils its Naturally Connected vision: an immersive, connected and sustainable ecosystem where AI, cutting-edge appliances, services, and the hOn platform seamlessly link technology, people and the environment. Visitors will experience how innovation reshapes Smart Home living into a fully personalized, efficient and harmonious journey, enhancing everyday life and reducing environmental impact.
Language: English (no translation available)
4 Sep 2025 – 15:00
Arspura - Product Launch @ IFA 2025 - Better Air, Pure Life
Dream Stage (Hall 25)
Press Conference
60 min
Arspura, a pioneer in kitchen ventilation, unveils its aerodynamically inspired IQV technology at IFA 2025 — bringing a new era of clean, odor-free cooking to homes worldwide under the vision of “Better Air, Pure Life.”
Language: English (no translation available)
Access: Registration needed
Press Conference
1 h 15 min
As a Worldwide Olympic Partner, TCL believes that greatness begins with a spark—a vibe that inspires, ignites, and unlocks potential through the power of technology and sports. Join TCL at Hall 21A to explore cutting-edge technology and next-generation living. Discover the latest QD-Mini LED displays, NXTPAPER technology, AI-powered appliances (including air conditioners, washing machines, and refrigerators), AR Glasses, and more. Don’t miss the chance to experience smart home energy solutions and TCL NXTHOME, where innovation and lifestyle come together to create meaningful moments.
Language: English (no translation available)
Access: Invitation Only
Press Conference
45 min
SEVERIN is presenting a new brand identity and exciting new products from the floor care, personal care and kitchen sectors at IFA 2025. The mission: Premium for everyone and a lifestyle that is affordable for all, inspires and exceeds expectations. Hello possibilities!
Language: German (translation available)
Access: Registration needed
4 Sep 2025 – 16:00
Workshop: TV-Technologien für eine bessere Bildqualität (3/3)
Philips Ambilight TV Basecamp - Zwischen Sommergarten und Halle 22
Workshop
60 min
The TV workshop is all about the latest TV technologies and innovations for better picture quality. Danny Tack combines technical insights with a shootout and interactive insights into the most important industry trends.
Language: English (no translation available)
Access: Registration needed
Press Conference
45 min
The media briefing will focus on news from the FRITZ! product world for the digital home in the areas of fibre optics, mesh Wi-Fi, smart home and energy management, as well as AVM's contribution to Europe's digital sovereignty.
Language: German (translation available)
Access: Registration needed