Press Conference
1 h 15 min
Joint press conference on trends and new products 2026
Track: Smart & Sustainable Living
Language: German (English translation available)
Home Appliances
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Press Conference
60 min
The end of housework is in sight. At IFA 2026, Miele will be demonstrating how smart technologies make everyday life more comfortable and are shaping the future of home life.
Track: Smart & Sustainable Living
Language: German
Access: Registration needed
Home Appliances
60 min
Latest products and innovations for consumers, gamers, and professionals.
Track: World of AI & Future of Tech
Language: Englisch
Computing & Gaming
Press Conference
60 min
IFA 2026 Opening Press Conference
Track: World of AI & Future of Tech
Speakers
2 Sep 2026 – 14:30
Philips Workshop #1: TV Technologies for Picture Quality and Gaming Performance
Sommergarten Outdoor Spaces
115
Workshop
45 min
TV Technologies for Picture Quality and Gaming Performance
Danny Tack is one of the TV industry's best-known experts. Join him for practical insights into the latest innovations in picture quality, gaming performance and TV technology.
Danny Tack is one of the TV industry's best-known experts. Join him for practical insights into the latest innovations in picture quality, gaming performance and TV technology.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Registration needed
Smart Home Ecosystems
Home & Entertainment
Press Event
60 min
The IFA Press & PR Networking provides an opportunity for journalists and exhibitor PR representatives to connect, exchange ideas and engage in conversations around the latest topics and developments at IFA.
Track: Culture & Lifestyle
Access: Registration needed
2 Sep 2026 – 15:30
Philips Workshop #2: TV Technologies for Picture Quality and Gaming Performance
Sommergarten Outdoor Spaces
115
Workshop
45 min
TV Technologies for Picture Quality and Gaming Performance
Danny Tack is one of the TV industry's best-known experts. Join him for practical insights into the latest innovations in picture quality, gaming performance and TV technology.
Danny Tack is one of the TV industry's best-known experts. Join him for practical insights into the latest innovations in picture quality, gaming performance and TV technology.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Registration needed
Smart Home Ecosystems
Home & Entertainment
Press Event
3 h
At IFA, Sony is unveiling for the first time an exclusive product for Germany and Austria, which is subject to a non-disclosure agreement. In addition, registered visitors will be able to experience other new products first-hand.
Track: Culture & Lifestyle
Language: German
Access: Invitation Only, Limited capacity. RSVP required.
Entertainment
2 Sep 2026 – 17:00
Philips Workshop #3: TV Technologies for Picture Quality and Gaming Performance
Sommergarten Outdoor Spaces
115
Workshop
45 min
TV Technologies for Picture Quality and Gaming Performance
Danny Tack is one of the TV industry's best-known experts. Join him for practical insights into the latest innovations in picture quality, gaming performance and TV technology.
Danny Tack is one of the TV industry's best-known experts. Join him for practical insights into the latest innovations in picture quality, gaming performance and TV technology.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Registration needed
Smart Home Ecosystems
Home & Entertainment
Press Conference
45 min
The Future of Wellness Tech: Therabody at IFA
Therabody pioneers the future of Wellness Tech. Discover how their science-backed innovations are redefining the intersection of beauty, recovery, and wellness at IFA.
Track: Smart & Sustainable Living
Language: English
Access: Registration needed
Beauty Tech & Wellbeing
Press Conference
60 min
Ultimate, Unified
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Entertainment
Smart Home Ecosystems
Audio
Home Appliances
Home & Entertainment
Communication & Connectivity
Smart Home
3 Sep 2026 – 10:00
Philips Workshop #4: TV Technologies for Picture Quality and Gaming Performance
Sommergarten Outdoor Spaces
115
Workshop
45 min
TV Technologies for Picture Quality and Gaming Performance
Danny Tack is one of the TV industry's best-known experts. Join him for practical insights into the latest innovations in picture quality, gaming performance and TV technology.
Danny Tack is one of the TV industry's best-known experts. Join him for practical insights into the latest innovations in picture quality, gaming performance and TV technology.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Registration needed
Smart Home Ecosystems
Home & Entertainment
Press Conference
30 min
Experience the next generation of home entertainment with stunning large-screen displays, immersive audio and innovative technologies from AWOL Vision.
Track: World of AI & Future of Tech
Language: English
Entertainment
Home & Entertainment
3 Sep 2026 – 11:00
Philips Workshop #5: TV Technologies for Picture Quality and Gaming Performance
Sommergarten Outdoor Spaces
115
Workshop
45 min
TV Technologies for Picture Quality and Gaming Performance
Danny Tack is one of the TV industry's best-known experts. Join him for practical insights into the latest innovations in picture quality, gaming performance and TV technology.
Danny Tack is one of the TV industry's best-known experts. Join him for practical insights into the latest innovations in picture quality, gaming performance and TV technology.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Registration needed
Smart Home Ecosystems
Home & Entertainment
Press Conference
60 min
Highlights in consumer electronics from Sharp and other leading brands.
Track: World of AI & Future of Tech
Entertainment
60 min
XPENG x DLV – Innovation Meets Performance
XPENG sponsors the German Athletics Association (DLV): Meet a top athlete at the XPENG stand and discover intelligent mobility and pioneering technologies from XPENG.
XPENG sponsors the German Athletics Association (DLV): Meet a top athlete at the XPENG stand and discover intelligent mobility and pioneering technologies from XPENG.
Track: World of AI & Future of Tech
Language: German
Press Conference
60 min
Discover how Liebherr Appliances is shaping modern living with innovative, design-driven cooling and freezing solutions that combine performance, sustainability and design.
Track: Smart & Sustainable Living
Language: Presentation in German (English translation available)
Access: Invitation Only, Limited capacity. RSVP required.
Home Appliances
Press Conference
60 min
Roborock, the world’s No. 1 robot vacuum brand in 2025*, will showcase at IFA 2026 how the company helps its customers free up more time with an innovative product lineup that includes robot vacuums, cordless wet and dry vacuums, robotic lawn mowers, and washer-dryers.
We invite you to be among the first to discover the groundbreaking new products in our product categories.
Track: Smart & Sustainable Living
Language: English
Home Appliances
Smart Home
Press Conference
45 min
Shokz and NielsenIQ will present findings from a global consumer study, revealing how listening habits are evolving, what consumers expect from next-generation audio devices, and the key trends shaping the future of the global open-ear headphone market.
Track: World of AI & Future of Tech
Language: English
Access: Registration needed
Wearables
Press Conference
60 min
Join AEG's Media Conference at IFA 2026 - Challenge the Expected as we showcase our latest innovations, combining intelligent technology and refined design through hands-on experiences and expert insights.
Track: Smart & Sustainable Living
Language: English
