Look forward to groundbreaking innovations, new product categories and real surprises – for an even smarter home.
Be there when we show what innovation really means to us!
AEG is presenting groundbreaking new products at IFA 2025, including a new dishwasher series focussing on performance, design and sustainability. Media representatives will experience the innovations live, gain insights from AEG experts and enjoy a culinary experience centred around sustainable enjoyment.
Be there as we ignite the next stage of evolution!

As one of the world’s leading innovators in robotic cleaning, Narwal presents an exclusive showcase at IFA 2025. Discover groundbreaking technologies including the next generation of their Auto-Washing Mop, new additions to their 2025 global lineup, and insights from Narwal’s leadership on the future of intelligent home care.
With advanced ThinQ AI, LG shows how intelligent products and services create new lifestyles and thus harmoniously support households in everyday life.
At IFA, Haier Europe unveils its Naturally Connected vision: an immersive, connected and sustainable ecosystem where AI, cutting-edge appliances, services, and the hOn platform seamlessly link technology, people and the environment. Visitors will experience how innovation reshapes Smart Home living into a fully personalized, efficient and harmonious journey, enhancing everyday life and reducing environmental impact.
