Press Conference
60 min
As one of the world’s leading innovators in robotic cleaning, Narwal presents an exclusive showcase at IFA 2025. Discover groundbreaking technologies including the next generation of their Auto-Washing Mop, new additions to their 2025 global lineup, and insights from Narwal’s leadership on the future of intelligent home care.
Language: English (no translation available)
Press Event
60 min
At IFA 2025, LG is presenting the "Affectionate Orchestra" - a symphony of AI, technology and everyday life. The AI Home takes centre stage: connected, empathetic and sustainable.
With advanced ThinQ AI, LG shows how intelligent products and services create new lifestyles and thus harmoniously support households in everyday life.
With advanced ThinQ AI, LG shows how intelligent products and services create new lifestyles and thus harmoniously support households in everyday life.
Language: German (no translation available)
Access: Registration needed
Press Conference
60 min
At IFA, Haier Europe unveils its Naturally Connected vision: an immersive, connected and sustainable ecosystem where AI, cutting-edge appliances, services, and the hOn platform seamlessly link technology, people and the environment. Visitors will experience how innovation reshapes Smart Home living into a fully personalized, efficient and harmonious journey, enhancing everyday life and reducing environmental impact.
Language: English (no translation available)
4 Sep 2025 – 15:00
Arspura - Product Launch @ IFA 2025 - Better Air, Pure Life
Dream Stage (Hall 25)
Press Conference
60 min
Arspura, a pioneer in kitchen ventilation, unveils its aerodynamically inspired IQV technology at IFA 2025 — bringing a new era of clean, odor-free cooking to homes worldwide under the vision of “Better Air, Pure Life.”
Language: English (no translation available)
Access: Registration needed
1 h 30 min
At this year’s IFA, ECOVACS is set to unveil a groundbreaking leap in all-around intelligent cleaning. Guided by its mission of “Robotics for All,” ECOVACS continues to redefine what’s possible across every home scenario—from floor to window to lawn. In this exclusive pre-show session, media will get a first look at the brand’s innovation making its European debut, powerful partnerships, and the limitless potential of robotics—designed to deliver smarter, stronger, and more seamless cleaning experiences.
Language: English (translation available)
Access: Invitation Only
Press Conference
1 h 15 min
As a Worldwide Olympic Partner, TCL believes that greatness begins with a spark—a vibe that inspires, ignites, and unlocks potential through the power of technology and sports. Join TCL at Hall 21A to explore cutting-edge technology and next-generation living. Discover the latest QD-Mini LED displays, NXTPAPER technology, AI-powered appliances (including air conditioners, washing machines, and refrigerators), AR Glasses, and more. Don’t miss the chance to experience smart home energy solutions and TCL NXTHOME, where innovation and lifestyle come together to create meaningful moments.
Language: English (no translation available)
Access: Invitation Only
4 Sep 2025 – 16:00
Workshop: TV-Technologien für eine bessere Bildqualität (3/3)
Philips Ambilight TV Basecamp - Zwischen Sommergarten und Halle 22
Workshop
60 min
The TV workshop is all about the latest TV technologies and innovations for better picture quality. Danny Tack combines technical insights with a shootout and interactive insights into the most important industry trends.
Language: English (no translation available)
Access: Registration needed
Press Conference
45 min
SEVERIN is presenting a new brand identity and exciting new products from the floor care, personal care and kitchen sectors at IFA 2025. The mission: Premium for everyone and a lifestyle that is affordable for all, inspires and exceeds expectations. Hello possibilities!
Language: German (translation available)
Access: Registration needed
Press Conference
45 min
The media briefing will focus on news from the FRITZ! product world for the digital home in the areas of fibre optics, mesh Wi-Fi, smart home and energy management, as well as AVM's contribution to Europe's digital sovereignty.
Language: German (translation available)
Access: Registration needed
Media Reception
3 h
The official media reception of IFA, ShowStoppers, will feature over 70 innovative companies showcasing a dynamic mix of next-generation consumer technologies and smart home appliances. The event offers hands-on product demonstrations and immersive experiences, creating a powerful platform for media to engage directly with the future of tech
Language: English
Access: Registration needed
Press Conference
1 h 30 min
Further information will follow.
Access: Registration needed
Press Conference
60 min
The ElectronicPartner Management Board informed the journalists in attendance about developments within the buying group, its brands and current projects and challenges.
Language: German (no translation available)
Access: Invitation Only
Product showcase
6 h
xTool - a leading brand for laser engraving and cutting solutions - is returning to IFA this year witha new product launch and dedicated booth toursfor media and creators to show how its technology empowers creators, hobbyists, students and educators, as well as businesses to bring their creativity to life. Each tour will explore one of five key themes: Creator Economy & DIY Culture, Small Business Solutions, Retail Innovation, Branding & Sustainability, and Education & STEAM Classrooms. Media and creators can expect hands-on demonstrations of xTool’s latest innovations and a closer look at how laser precision drives real-world applications, from personalised design to in-store experiences throughout IFA.
Language: English
Access: Registration needed
Sustainability
5 Sep 2025 – 11:00
Leading with Innovation: How Hisense Owns the Moment Through Cutting-Edge Technology
Innovation Stage (City Cube)
Press Conference
60 min
As a global leader in display technology and intelligent home solutions, Hisense is set to unveil a new chapter in innovation at this upcoming launch event. Building on the successful debut of the RGB-MiniLED in this January, a breakthrough that marked a new era of accessible premium technology. Hisense will further upgrade its RGB MiniLED TV with powerful hardware improvements and AI-driven software, designed to bring fans closer to every moment of the game.
This media event marks not only a technological milestone, but also hints at the brand’s continued ambition to be where the action is, and where passion truly lives.
This media event marks not only a technological milestone, but also hints at the brand’s continued ambition to be where the action is, and where passion truly lives.
Language: English
60 min
On September 5, 2025, at 12:30 PM, Mova is ready to unveil its full-spectrum product family and share its bold vision for the future. We warmly invite you to join to witness the showcase of MOVA as a rising force in smart living, and explore innovations across every corner of modern life.
Language: English
Access: Registration needed
Press Conference
45 min
Experience an exclusive preview of Beurer's innovations. In addition to innovations in hair styling, dental care, air and heat, two special highlights await you: the new brand claim, which sets fresh impulses - and a new product category that will surprise you.
Language: German (no translation available)
2 h 30 min
During this event, NAVEE will unveil its brand evolution, including new logo, new story and new mission. Then in the second part, NAVEE will launch more than 10 new products, including high-end escooters, golf push cart, ebike and e-motorcycle. It will be a thrilling moment.
Language: English
Media Event
60 min
At IFA Berlin, Easco debuts the Clip 1—a compact smartphone with an attachable keyboard, designed for creative control and purposeful use. Alongside it, Easco previews its Flip series: non-smartphone mobile devices with swappable keyboards for distraction-free living. Designed in Ireland, Easco offers a bold, human-first rethink of mobile tech.
Language: English (no translation available)
5 Sep 2025 – 14:15
Innovation Stage (City Cube)
30 min
Keynote by the Electrolux Group: Serving the consumer by preserving the planet: opportunities and challenges for the appliance industry
Electrolux Group has always put consumers first, creating experiences that improve quality of life while advancing energy and water efficiency. Now the company is going further, integrating sustainability across the entire consumer journey, from purchase to product end-of-life. This session explores how consumer-centric innovation and circular models can preserve planetary resources and enable truly sustainable lifestyles, highlighting the need for industry-wide collaboration.
Speakers Y. Fierling (Electrolux Group)
Language: English
Sustainability
Home Appliances
5 Sep 2025 – 15:00
Innovation Stage (City Cube)
30 min
Keynote by Miele: From ‘future dreams’ to ‘the new normal’: How AI and smart home appliances are changing our homes
Artificial intelligence is fundamentally changing the home appliance industry – from predictive maintenance and personalised user experiences to more sustainable energy use. This presentation highlights current developments, shows specific application examples and discusses opportunities and challenges on the path to a connected, smart home.
Speakers M. Miele (Miele & Cie. KG)
AI
Connectivity
Sustainability
Home Appliances