4 Sep 2025 – 16:00
Hallo Möglichkeiten. SEVERIN – Premium für alle.
Hall 4.1 Booth 128
45 min
SEVERIN is presenting a new brand identity and exciting new products from the floor care, personal care and kitchen sectors at IFA 2025. The mission: Premium for everyone and a lifestyle that is affordable for all, inspires and exceeds expectations. Hello possibilities!
Language: German (translation available)
Access: Registration needed
4 Sep 2025 – 17:00
AVM - FRITZ! Media Briefing
Hall 5.2 - Stand 177
45 min
The media briefing will focus on news from the FRITZ! product world for the digital home in the areas of fibre optics, mesh Wi-Fi, smart home and energy management, as well as AVM's contribution to Europe's digital sovereignty.
Language: German (translation available)
Access: Registration needed
4 Sep 2025 – 18:00
ShowStoppers @ IFA
South Entrance Hall
3 h
The official media reception of IFA, ShowStoppers, will feature over 70 innovative companies showcasing a dynamic mix of next-generation consumer technologies and smart home appliances. The event offers hands-on product demonstrations and immersive experiences, creating a powerful platform for media to engage directly with the future of tech
Language: English
Access: Registration needed
5 Sep 2025 – 8:30
Dolby Press Breakfast / Dolby Media Breakfast
Istanbul Room (Grosser Stern)
1 h 30 min
Further information will follow.
Access: Registration needed
5 Sep 2025 – 9:00
ElectronicPartner IFA-Press conference
Room Passau 2 / South Entrance
60 min

The ElectronicPartner Management Board informed the journalists in attendance about developments within the buying group, its brands and current projects and challenges.

Language: German (no translation available)
Access: Invitation Only
5 Sep 2025 – 11:00
Hisense and Vidaa Press Conference
Innovation Stage
60 min
Information will follow
5 Sep 2025 – 13:00
Die Beurer IFA-Highlights 2025
Beurer Messestand, Halle 4.1, Standnummer 112
45 min
Experience an exclusive preview of Beurer's innovations. In addition to innovations in hair styling, dental care, air and heat, two special highlights await you: the new brand claim, which sets fresh impulses - and a new product category that will surprise you.
Language: German (no translation available)
6 Sep 2025 – 8:30
Digi-POS: zwischen neuer Online-Realität und Digitalisierung
Conference C Hall 6.3 (behind the Press Center)
1 h 30 min
At the NIQ Business Breakfast, experts will discuss online and offline merging, change and digitalisation at the point of sale (POS) and dynamic pricing
Language: German (no translation available)
Access: Registration needed
6 Sep 2025 – 17:00
expert auf der IFA 2025
Hall 7.2a
1 h 30 min
expert SE invites the German press to a personal exchange at IFA.
Language: German (no translation available)
Access: Invitation Only