6 Sep 2025 – 8:30
Digi-POS: zwischen neuer Online-Realität und Digitalisierung
Conference C Hall 6.3 (behind the Press Center)
Insight Event
1 h 30 min
At the NIQ Business Breakfast, experts will discuss online and offline merging, change and digitalisation at the point of sale (POS) and dynamic pricing
Language: German (no translation available)
Access: Registration needed
6 Sep 2025 – 15:00
Empowering a Greener Tomorrow -2025 BLUETTI New Products Launch
Hall 2.2 Stand 213
Product showcase
60 min
World's First Sodiumium Power Station
The Next-gen 5-in-1 smart Energy Solution for RV/Vanlife
The Innovative Home Backup Power System Tailored for Home Appliances
The Next-gen 5-in-1 smart Energy Solution for RV/Vanlife
The Innovative Home Backup Power System Tailored for Home Appliances
Language: English
Press Conference
1 h 30 min
expert SE invites the German press to a personal exchange at IFA.
Language: German (no translation available)
Access: Invitation Only
Press Conference
3 h 30 min
The IFA Auftakt PK marks the official starting signal for IFA Berlin 2025. Exactly one week before the start of the trade fair, IFA invites you to an exclusive press event in the iconic water tower on the EUREF campus. The extraordinary location symbolises the values of IFA: modern, future-oriented and innovation-driven..
Language: German
Access: Invitation Only, Registration needed
Press Conference
45 min
At this year's IFA, Siemens will be demonstrating how intelligent household appliance technology goes far beyond pure functionality. Under the motto "Intelligence that delights", the company is providing insights into the latest design trends, a wide range of installation solutions and smart innovations that make everyday life noticeably easier. The focus is on inspiring technology design, genuine durability and sustainable relief in modern life and living. Journalists can look forward to an outlook on pioneering developments that combine technology, aesthetics and quality of life.
Language: German (translation available)
Access: Registration needed
Press Conference
60 min
At Acer, we believe technology can break barriers and empower people to do more, whether you’re working, gaming, or just living life. Join our event where we will unveil our latest innovations ahead of IFA.
Language: English
Press Conference
45 min
The Miele management cordially invites journalists to this year's press conference. This year's IFA will focus on the latest trends in the connected home, pioneering new products, award-winning design - and, above all, the next level in cooking. Miele will also be presenting its new sustainable trade fair concept. We look forward to seeing you there.
Language: German (YouTube livestream with English subtitles)
Access: Registration needed
Press Conference
45 min
What do a race car, a teddy bear, and Bosch home appliances have in common? Bosch will reveal the answer at IFA 2025.
Under the motto “Welcome to the Bosch Power House”, we will showcase the “Real Life Challenges” of everyday life and how Bosch home appliances reliably solve them. For more Ready #LikeABosch, and a tangible sense of safety, quality, and comfort at home.
Look forward to exclusive insights into new product generations and discover sustainable innovations in laundry care, smart support for healthier cooking, updates to existing solutions, and surprising highlights that demonstrate how Bosch is setting new standards in the connected home.
Under the motto “Welcome to the Bosch Power House”, we will showcase the “Real Life Challenges” of everyday life and how Bosch home appliances reliably solve them. For more Ready #LikeABosch, and a tangible sense of safety, quality, and comfort at home.
Look forward to exclusive insights into new product generations and discover sustainable innovations in laundry care, smart support for healthier cooking, updates to existing solutions, and surprising highlights that demonstrate how Bosch is setting new standards in the connected home.
Language: German (translation available)
Access: Registration needed
Press Conference
1 h 30 min
Language: English (translation available)
Access: Registration needed
Summit
2 h 25 min
The IFA Retail Leaders Summit is an exclusive, invite-only event welcoming over 100 C-level and senior retail executives.
Breakfast and Keynotes available to selected press and media. Limited places available.
Access: Invitation Only
4 Sep 2025 – 10:00
Ignite Possibilities: Anker Innovations Global Launch Event at IFA 2025
Dream Stage (Hall 25)
Press Conference
45 min
At IFA 2025, Anker Innovations unveils its unified global brand vision alongside major product launches that bring intelligence into everyday life. Under the theme “Ignite Possibilities Through Ultimate Innovation,” the showcase explores how AI-driven solutions are transforming the way we live, move, and connect.
Language: English (no translation available)
Press Conference
60 min
Sharp, Sky, and Yamaha in one press conference – Curtains up for the IFA Joint Home Entertainment Press Conference. Following last year's huge success, three strong brands are once again gathering to present their trade fair highlights and top products for the fourth quarter of 2025 to media representatives and influencers. There will also be market trends, studies, and insights into product development.
Access: Registration needed
4 Sep 2025 – 10:00
Workshop: TV-Technologien für eine bessere Bildqualität (1/3)
Philips Ambilight TV Basecamp - Zwischen Sommergarten und Halle 22
Workshop
60 min
The TV workshop is all about the latest TV technologies and innovations for better picture quality. Danny Tack combines technical insights with a shootout and interactive insights into the most important industry trends.
Language: English (no translation available)
Access: Registration needed
Press Conference
60 min
At IFA 2025, Samsung will showcase its vision for how AI is shaping the modern home, both now and in the future. As a leader in AI Home solutions, Samsung will demonstrate how its mobile devices, TVs, laptops, and home appliances harness AI to enrich daily life. The presentation will highlight the transformative potential of AI in the home, with a focus on how Samsung’s AI-enabled products and SmartThings ecosystem work together seamlessly to simplify everyday living.
Language: English (no translation available)
Access: Invitation Only
Press Conference
60 min
Join EcoFlow as we explore the future of energy through a seamlessly connected ecosystem—from AI-powered home energy management to modular solar and portable solutions. Discover how innovation, smart living, and sustainability come together to power every lifestyle. Inspiring stories, forward-looking tech, and a glimpse into what’s next.
Language: English (no translation available)
Press Conference
60 min
On our 11th anniversary, we warmly invite you to the Roborock Keynote at exactly 11:11 AM. As the global leader in smart home cleaning and the No. 1 brand for robot vacuums in 2024, we're excited to showcase at IFA 2025 how customer focus and technological innovation come together at Roborock. Get ready for groundbreaking launches, new product categories, and a few real surprises – all designed to make your home even smarter. Join us and discover what innovation truly means to us!
Language: English (no translation available)
Access: Registration needed
Press Event
60 min
Get ready to dive into the future of aerial imaging! Experience AQUA, the world’s first 100% waterproof, self-flying camera, live and up close. Plus, explore HOVERAir’s full lineup: X1, PRO & 8K PROMAX. Enjoy drinks, delicious finger food, and exciting insights directly from the HOVERAir team.
Language: English
Access: Registration needed
Press Conference
60 min
On September 4, 2025, at 1:00 PM, we will unveil the next chapter of Dreame Technology at our press conference. We look forward not only to the latest generation of our powerful robotic vacuums, lawnmowers, and floor cleaning systems, but also to presenting entirely new product categories that will elevate the Dreame ecosystem to a whole new level.
Be there as we ignite the next stage of evolution!
Be there as we ignite the next stage of evolution!
Language: English (no translation available)
Access: Registration needed
4 Sep 2025 – 13:00
Workshop: TV-Technologien für eine bessere Bildqualität (2/3)
Philips Ambilight TV Basecamp - Zwischen Sommergarten und Halle 22
Workshop
60 min
The TV workshop is all about the latest TV technologies and innovations for better picture quality. Danny Tack combines technical insights with a shootout and interactive insights into the most important industry trends.
Language: English (no translation available)
Access: Registration needed
Press Conference
45 min
AEG is presenting groundbreaking new products at IFA 2025, including a new dishwasher series focussing on performance, design and sustainability. Media representatives will experience the innovations live, gain insights from AEG experts and enjoy a culinary experience centred around sustainable enjoyment.
Language: English (no translation available)
Access: Registration needed