IFA Media Days

At this year's IFA, Siemens will be demonstrating how intelligent household appliance technology goes far beyond pure functionality. Under the motto "Intelligence that delights", the company is providing insights into the latest design trends, a wide range of installation solutions and smart innovations that make everyday life noticeably easier. The focus is on inspiring technology design, genuine durability and sustainable relief in modern life and living. Journalists can look forward to an outlook on pioneering developments that combine technology, aesthetics and quality of life.

The Miele management cordially invites journalists to this year's press conference. This year's IFA will focus on the latest trends in the connected home, pioneering new products, award-winning design - and, above all, the next level in cooking. Miele will also be presenting its new sustainable trade fair concept. We look forward to seeing you there.

Details will follow

What do a race car, a teddy bear, and Bosch home appliances have in common? Bosch will reveal the answer at IFA 2025.
Under the motto “Welcome to the Bosch Power House”, we will showcase the “Real Life Challenges” of everyday life and how Bosch home appliances reliably solve them. For more Ready #LikeABosch, and a tangible sense of safety, quality, and comfort at home.
Look forward to exclusive insights into new product generations and discover sustainable innovations in laundry care, smart support for healthier cooking, updates to existing solutions, and surprising highlights that demonstrate how Bosch is setting new standards in the connected home.

How are the markets developing? What trends can be expected? What does IFA 2025 have to offer and what kind of program can visitors expect at IFA 2025? Answers to these questions will be provided at the IFA Opening Press Conference organized by IFA Management GmbH together with the industry organization gfu Home & Consumer Tech.

At IFA 2025, Sony will showcase its proprietary RGB technology for the first time in Europe, following its global debut earlier this year that generated widespread excitement. The next-generation display system developed by Sony sets new standards in color accuracy and image depth.
As an innovation leader in imaging technology, Sony will demonstrate how its RGB technology enables immersive experiences for entertainment, gaming, and professional applications. The presentation will also highlight the integration into Sony’s hardware and software ecosystem, showing how users benefit from a seamless and impressive visual experience.

At IFA 2025, Anker Innovations unveils its unified global brand vision alongside major product launches that bring intelligence into everyday life. Under the theme “Ignite Possibilities Through Ultimate Innovation,” the showcase explores how AI-driven solutions are transforming the way we live, move, and connect.

At IFA 2025, Samsung will showcase its vision for how AI is shaping the modern home, both now and in the future. As a leader in AI Home solutions, Samsung will demonstrate how its mobile devices, TVs, laptops, and home appliances harness AI to enrich daily life. The presentation will highlight the transformative potential of AI in the home, with a focus on how Samsung’s AI-enabled products and SmartThings ecosystem work together seamlessly to simplify everyday living.