Xiaomi Press Conference
Xiaomi Press Conference
Discover Xiaomi's latest achievements and "Human x Car x Home" smart ecosystem. Meet Mijia in Europe and step into a smarter, more connected future.
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At IFA 2026, Xiaomi presents its largest-ever showcase of the "Human × Car × Home" smart ecosystem under the theme "The Surging Wave of AI". With a diverse portfolio spanning smartphones, smart vehicles, smart home and more, Xiaomi has built one of the world’s leading consumer AIoT platforms, with more than 1.16 billion connected devices worldwide. More than 380 products are showcased at IFA, giving visitors a closer look at how Xiaomi connects products, technology and everyday experiences, while bringing AI beyond the screen and into the physical world.
Mijia, Xiaomi's smart home brand, officially makes its large-scale debut in Europe, marking a new chapter for Xiaomi’s smart living portfolio in the European market. Under the brand position "The Art of Smart Living," Mijia offers 2,000+ SKUs across 130+ product categories, bringing a broader range of smart home products and connected experiences to European consumers.
Mijia, Xiaomi's smart home brand, officially makes its large-scale debut in Europe, marking a new chapter for Xiaomi’s smart living portfolio in the European market. Under the brand position "The Art of Smart Living," Mijia offers 2,000+ SKUs across 130+ product categories, bringing a broader range of smart home products and connected experiences to European consumers.
Discover Xiaomi's latest innovations, "Human x Car x Home" smart ecosystem and Mijia's European debut.
