ShowStoppers @ IFA 2026

ShowStoppers @ IFA 2026 is the official media reception of IFA 2026, bringing together the world's leading consumer technology companies with hundreds of influential journalists, industry analysts, content creators and technology influencers from around the globe.

Held on Thursday, September 3, 2026, from 6:00 p.m. to 9:00 p.m. at the South Entrance Hall, Messe Berlin, the invitation-only event provides a premium environment where exhibitors can demonstrate new products, conduct interviews, build relationships with the media, and generate international press coverage before the IFA exhibition officially opens to the public.

Official media reception of IFA.
More than 900 pre-qualified international journalists, analysts, and influencers expected to attend.
Over 90 innovative technology companies showcasing new products and services. Three-hour networking event focused on product demonstrations, interviews, and relationship building. International media representing more than 50 countries.

Opportunity to launch products, announce partnerships, and generate global media coverage before the IFA show floor opens.

For nearly three decades, ShowStoppers has served as one of the technology industry's premier media events, connecting innovative companies with the journalists and influencers who shape consumer technology coverage worldwide. The exclusive partnership with IFA has been extended through 2028, reaffirming ShowStoppers' role as the official media reception for Europe's leading consumer technology exhibition.