Roborock Press Conference & Keynote

Roborock is a leading brand in smart cleaning solutions, known for its innovative products. Since 2023, Roborock has been the No. 1 best-selling robot vacuum cleaner. And in 2025, IDC* once again named Roborock the world’s leading brand for smart cleaning robots. Roborock enriches the lives of its customers with an innovative product lineup that includes robot vacuums, cordless wet and dry vacuums, robotic lawn mowers, and washer-dryers. Based on a user-centric approach, its research- and development-driven solutions meet a wide range of cleaning needs in more than 170 countries and regions. Headquartered in Beijing and with strategic subsidiaries in key markets such as Germany, the United States, Japan, the Netherlands, Poland, and South Korea, Roborock is committed to expanding its global market presence. Since 2026, more than 22 million households have been using Roborock’s smart solutions. For more information, visit https://de.roborock.com.

*According to the IDC Worldwide Quarterly Smart Vacuum Robotics Tracker, 2025