Verena Breitbach

Verena Breitbach is Consumer Marketing Lead DACH at Philips, where she drives how brands rethink growth in the digital age. She is responsible for the strategic development of go-to-market activities and marketing frameworks within Personal Health – a business covering categories such as oral healthcare, grooming & beauty, and mother & childcare, with brands like Philips Sonicare and Avent.

In her role, she leads the transformation towards data-driven, integrated marketing across the entire consumer journey – from brand building to direct conversion. With over a decade of experience in international brand management, digital transformation, and e-commerce – including roles at Beiersdorf and as a member of the executive management team of a high-growth e-commerce company – she combines strategic brand thinking with innovative commercial approaches to drive growth.

In her talk, Verena Breitbach shares strategic learnings from the transformation of brands and business models in the digital age. She explores how the dynamics in consumer electronics are evolving, and how platforms like TikTok Shop are redefining the interface between content, community, and commerce. She highlights which strategic levers brands can use to reach new audiences, build relevance, and translate innovation into sustainable growth.