At LG Electronics, we believe that a good life is about savouring all the precious moments to the fullest. Our philosophy revolves around people, sincerity and focussing on the essentials. It's about putting a smile on people's faces with modern products, attractive design and smart innovations. Since the company was founded in 1958, our goal has been to make our customer's lifes better through intelligent product features, intuitive functionality and exceptional performance. We produce intuitive, energy-efficient and innovative consumer electronics that set new standards. From refrigerators, washing machines, air conditioners, TVs and more - our wide range of products impresses with ease of use, intelligent technologies, excellent design and low energy consumption. With over 140 subsidiaries and 750,000 employees worldwide, we are a leading global supplier and technological trendsetter in the fields of consumer electronics and household appliances.
Life's Good
IFA Moments
In collaboration with LG Electronics Inc.
Press Event
60 min
At IFA 2025, LG is presenting the "Affectionate Orchestra" - a symphony of AI, technology and everyday life. The AI Home takes centre stage: connected, empathetic and sustainable.
With advanced ThinQ AI, LG shows how intelligent products and services create new lifestyles and thus harmoniously support households in everyday life.
With advanced ThinQ AI, LG shows how intelligent products and services create new lifestyles and thus harmoniously support households in everyday life.
Language: German (no translation available)
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Featured products
LG OLED evo AI Wallpaper TV W6
A legend returns – now better than ever.
Ultra-flat, seamless, and elegantly designed, the new LG Wallpaper TV mounts flush to the wall and captivates with its minimalist, ultra-slim 4K OLED evo AI TV display. Best of all, aside from the power cable, there are no visible wires to disrupt the clean look. Thanks to the new, even more compact “True Wireless” Zero Connect Box, both picture and sound are transmitted completely wirelessly to the screen—without any loss in quality.
With the latest Hyper Radiant Color technology, Brightness Booster Ultra, Dolby Vision, and Dolby Atmos, along with an anti-reflective display, the TV delivers stunning cinematic quality even in bright living environments. At the same time, the new α11 Gen3 4K AI Processor with Dual AI Engine automatically optimizes every detail for an outstanding viewing and listening experience.
Gamers will also benefit from smooth gameplay at up to 4K @ 165 Hz, with support for NVIDIA G-SYNC and AMD FreeSync. The AI Magic Remote, featuring a dedicated AI Button for instant access to AI-powered functions, and the new webOS 26 with a 4-year upgrade guarantee, ensure intuitive and convenient operation.
For an even more immersive audio experience, the W6 also supports Dolby Atmos FlexConnect (DAFC), enabling the connection of modular wireless sound systems such as the LG Sound Suite.
Ultra-flat, seamless, and elegantly designed, the new LG Wallpaper TV mounts flush to the wall and captivates with its minimalist, ultra-slim 4K OLED evo AI TV display. Best of all, aside from the power cable, there are no visible wires to disrupt the clean look. Thanks to the new, even more compact “True Wireless” Zero Connect Box, both picture and sound are transmitted completely wirelessly to the screen—without any loss in quality.
With the latest Hyper Radiant Color technology, Brightness Booster Ultra, Dolby Vision, and Dolby Atmos, along with an anti-reflective display, the TV delivers stunning cinematic quality even in bright living environments. At the same time, the new α11 Gen3 4K AI Processor with Dual AI Engine automatically optimizes every detail for an outstanding viewing and listening experience.
Gamers will also benefit from smooth gameplay at up to 4K @ 165 Hz, with support for NVIDIA G-SYNC and AMD FreeSync. The AI Magic Remote, featuring a dedicated AI Button for instant access to AI-powered functions, and the new webOS 26 with a 4-year upgrade guarantee, ensure intuitive and convenient operation.
For an even more immersive audio experience, the W6 also supports Dolby Atmos FlexConnect (DAFC), enabling the connection of modular wireless sound systems such as the LG Sound Suite.
LG Sound Suite
Flexible. Modular. Dolby Atmos Sound.
With the LG Sound Suite, LG introduces a new, individualized home entertainment experience without fixed system limitations. Users can start flexibly at any time—whether with a soundbar, a speaker, or a subwoofer. The Sound Suite consists of the H7 soundbar, W7 subwoofer, and M5 and M7 speakers, and can be expanded modularly at any time to suit individual needs.
Maximum flexibility is enabled by support for Dolby Atmos FlexConnect
(DAFC): when paired with compatible LG TVs, speakers and subwoofers can be connected directly and wirelessly—without the need for a traditional soundbar as a central hub. Alternatively, the H7 soundbar can take on the role of the hub, ensuring seamless connectivity across all components.
This allows for a wide range of configurations—from a compact 2.1 setup to a powerful 13.1.7-channel home cinema system with numerous configuration options. Technologies such as Ultra-Wideband (UWB) ensure stable and precise signal transmission, while Sound Follow detects the user’s position and dynamically adjusts the sweet spot. Room Calibration Pro further analyzes the acoustic environment and optimizes sound using AI for a balanced listening experience in every seat.
Powered by advanced AI-based audio processing and high-quality components, the LG Sound Suite, combined with Dolby Atmos, delivers an immersive and detailed sound experience tailored to individual spaces and listening preferences.
83'' LG OLED evo AI TV G6
The new LG OLED evo AI TV G6 combines an ultra-slim design with maximum flexibility in installation. Thanks to its iconic Gallery design, the TV mounts seamlessly and almost flush to the wall like a piece of art. Alternatively, it also impresses on an elegant stand, where its clean and minimal design language makes it a stylish focal point in any living space.
Technologically, the G6 sets new standards. The latest Hyper Radiant Color Tech, combined with Brightness Booster Ultra, Dolby Vision, and Dolby Atmos, as well as the anti-reflective OLED evo display, delivers stunning picture quality together with perfect blacks and accurate colors—even in bright environments. The α11 Gen3 4K AI Processor with Dual AI Engine automatically optimizes every detail, creating an exceptional viewing and listening experience.
Gamers also benefit from outstanding performance, with smooth gameplay at up to 4K @ 165 Hz and support for NVIDIA G-SYNC and AMD FreeSync. The AI Magic Remote with a dedicated AI Button provides quick access to intelligent features, while webOS 26 with a 4-year upgrade guarantee ensures intuitive and future-ready usability.
For sound enthusiasts, the G6 also supports Dolby Atmos FlexConnect (DAFC), enabling seamless connection to modular wireless sound systems such as the LG Sound Suite—for an even more immersive home cinema experience.
Technologically, the G6 sets new standards. The latest Hyper Radiant Color Tech, combined with Brightness Booster Ultra, Dolby Vision, and Dolby Atmos, as well as the anti-reflective OLED evo display, delivers stunning picture quality together with perfect blacks and accurate colors—even in bright environments. The α11 Gen3 4K AI Processor with Dual AI Engine automatically optimizes every detail, creating an exceptional viewing and listening experience.
Gamers also benefit from outstanding performance, with smooth gameplay at up to 4K @ 165 Hz and support for NVIDIA G-SYNC and AMD FreeSync. The AI Magic Remote with a dedicated AI Button provides quick access to intelligent features, while webOS 26 with a 4-year upgrade guarantee ensures intuitive and future-ready usability.
For sound enthusiasts, the G6 also supports Dolby Atmos FlexConnect (DAFC), enabling seamless connection to modular wireless sound systems such as the LG Sound Suite—for an even more immersive home cinema experience.
LG Micro RGB evo AI TV MRGB96B
Thanks to LG’s new Micro RGB evo technology with Primary Color Ultra and triple-certified 100% color volume, the LG Micro RGB evo AI TV MRGB96B delivers vibrant images with exceptional clarity. The α11 Gen3 4K AI Processor with Dual AI Engine, together with a wide range of AI-powered features, automatically optimizes every detail to create an outstanding viewing and listening experience.
With Dolby Vision and Dolby Atmos, it also delivers a true home cinema experience. Gamers benefit from smooth gameplay at up to 4K @ 165 Hz, supported by Motion Booster 330 technology as well as AMD FreeSync.
The AI Magic Remote, featuring a dedicated AI Button for quick access to AI-powered functions, combined with webOS 26, ensures intuitive operation and long-term convenience with a 4-year upgrade guarantee.
With Dolby Vision and Dolby Atmos, it also delivers a true home cinema experience. Gamers benefit from smooth gameplay at up to 4K @ 165 Hz, supported by Motion Booster 330 technology as well as AMD FreeSync.
The AI Magic Remote, featuring a dedicated AI Button for quick access to AI-powered functions, combined with webOS 26, ensures intuitive operation and long-term convenience with a 4-year upgrade guarantee.
LG UltraGear Gaming Monitor 25G590B
The world’s first native 1000Hz Full HD gaming monitor from LG UltraGear sets a new benchmark in gaming display performance, breaking the existing refresh rate barrier. With ultra-fast visual response and precise control, it delivers a competitive edge for esports players. The native 1000Hz refresh rate ensures exceptional motion clarity and ultra-smooth gameplay, while the 24.5-inch form factor is specifically optimized for competitive gaming. AI-powered features further enhance immersion and focus, creating a more responsive and engaging gaming experience.
LG VN3 French Door with InstaView
Precision Freshness at the Highest Level
The LG French Door refrigerator with InstaView represents maximum control, flexibility, and a thoughtfully engineered premium design. By knocking twice on the InstaView glass panel, the interior becomes visible without opening the door—offering a smart way to reduce cold air loss while keeping contents easily in view.
With Dual Fresh Converter+, the appliance offers precise, independently adjustable temperature control for each drawer. Different types of food can be stored under optimal conditions – within a temperature range of -3 °C to 3 °C, perfectly tailored to their needs. This system is complemented by the Full Convert Drawer, which extends the range from freezer conditions up to 7 °C. The result is unmatched flexibility – from freezing to chilling, seamlessly combined in one space.
Space-Efficient Innovation
An ultra-slim in-door ice maker creates additional storage space while maintaining full ice functionality. The Zero Clearance hinge enables true flush installation against the wall, while the 45% thinner door enhances kitchen mobility and supports a clean, built-in aesthetic without compromise.
Premium Convenience and Refined Design
Soft Closing Doors ensure smooth and quiet operation, reducing noise and enhancing durability. Inside, the refrigerator features full back lighting and refined metallic décor, creating a highly visible storage environment with a premium look and feel.
Efficiency and Freshness Powered by AI
AI Fresh learns usage patterns over a three-week period and proactively stabilizes temperature by activating pre-cooling ahead of peak usage times. In addition, AI Saving Mode optimizes compressor performance and reduces energy consumption through adaptive cooling logic based on real-life usage behavior.
LG SIGNAUTRE 24” Washer Dryer
The LG SIGNATURE 24” HeatPump Washer Dryer combines premium design with advanced AI technology in a space-saving all-in-one solution. With a capacity of 13kg washing, 7kg drying, and an additional 1.5kg Miniwash, it effortlessly handles both large and small laundry loads.
Powered by Dual Inverter Heat Pump® technology, it delivers gentle and energy-efficient drying while completing a full 3kg wash and dry cycle in just 145 minutes. Intelligent AI DD® technology automatically optimizes fabric care for different textiles, while the Steam function reduces allergens by up to 99.99%, ensuring enhanced hygiene.
A 6.8” LCD display with intuitive controls, a low-maintenance Filter-Free design, and seamless LG ThinQ® connectivity provide maximum ease of use and smart convenience. The result is a refined, next-generation laundry solution perfectly tailored to the needs of modern European homes.
Powered by Dual Inverter Heat Pump® technology, it delivers gentle and energy-efficient drying while completing a full 3kg wash and dry cycle in just 145 minutes. Intelligent AI DD® technology automatically optimizes fabric care for different textiles, while the Steam function reduces allergens by up to 99.99%, ensuring enhanced hygiene.
A 6.8” LCD display with intuitive controls, a low-maintenance Filter-Free design, and seamless LG ThinQ® connectivity provide maximum ease of use and smart convenience. The result is a refined, next-generation laundry solution perfectly tailored to the needs of modern European homes.
LG VX1 Air Steam Oven
Versatile cooking in a compact design
The LG Steam Air Oven is a compact 22L countertop oven that fits easily into modern kitchens with its slim 400mm design. Despite its small footprint, it delivers powerful performance and versatile cooking options for everyday use.
Powered by the Triple Metal Cook system—combining high-performance heaters, convection, and an integrated steam generator—it ensures even cooking results with a crispy outside and juicy inside. Direct Steam technology (800W, 100℃ steam) enhances both texture and flavor, making it ideal for everything from crispy pizzas to delicate baked goods.
The clean, seamless design with an integrated handle blends naturally into any kitchen environment. Inside, the stainless-steel cavity with two rack levels offers flexibility and convenience for a wide range of dishes.
Whether preparing quick snacks, relaxed brunches, or frozen dough, the LG Steam Air Oven expands cooking possibilities while delivering professional-level results at home.
With 15 cooking modes, including five steam functions, and 48 auto-cook recipes, operation is simple and intuitive. The large 6.8-inch TFT LCD display guides users through every step.
With the ThinQ® app, users can remotely control and monitor the oven via smartphone—bringing greater convenience, smarter energy use, and a seamless experience for today’s connected home.
The LG Steam Air Oven is a compact 22L countertop oven that fits easily into modern kitchens with its slim 400mm design. Despite its small footprint, it delivers powerful performance and versatile cooking options for everyday use.
Powered by the Triple Metal Cook system—combining high-performance heaters, convection, and an integrated steam generator—it ensures even cooking results with a crispy outside and juicy inside. Direct Steam technology (800W, 100℃ steam) enhances both texture and flavor, making it ideal for everything from crispy pizzas to delicate baked goods.
The clean, seamless design with an integrated handle blends naturally into any kitchen environment. Inside, the stainless-steel cavity with two rack levels offers flexibility and convenience for a wide range of dishes.
Whether preparing quick snacks, relaxed brunches, or frozen dough, the LG Steam Air Oven expands cooking possibilities while delivering professional-level results at home.
With 15 cooking modes, including five steam functions, and 48 auto-cook recipes, operation is simple and intuitive. The large 6.8-inch TFT LCD display guides users through every step.
With the ThinQ® app, users can remotely control and monitor the oven via smartphone—bringing greater convenience, smarter energy use, and a seamless experience for today’s connected home.
LG B900 Camera Oven
Where Design, Performance, and Convenience Come Together
The B900 Camera Oven combines modern design, powerful technology, and intuitive convenience in a thoughtfully engineered solution. At the core of the experience is the built-in interior camera, opening up new possibilities in everyday cooking: it enables browning alerts, automatic recipe recommendations, and real-time monitoring of the cooking process. In addition, the entire cooking journey can be captured as a time-lapse video, turning every dish into a visual experience.
Cooking performance is enhanced through precision control that adapts to different cooking modes. In particular, Inverter ProBake technology ensures even heat distribution, reduces cooking time, and optimizes texture and results – bringing out the best flavor and consistency in every dish.
A 6.8-inch wide LCD display offers an intuitive user interface, allowing users to explore and select a wide range of cooking modes with ease. Clear visuals and simple navigation make even advanced functions effortlessly accessible.
At the same time, the B900 Camera Oven stands out with its high energy efficiency. With an Energy Efficiency Class of A++, it significantly reduces power consumption without compromising performance – delivering a smart cooking solution that combines outstanding results with energy savings.
The B900 Camera Oven combines modern design, powerful technology, and intuitive convenience in a thoughtfully engineered solution. At the core of the experience is the built-in interior camera, opening up new possibilities in everyday cooking: it enables browning alerts, automatic recipe recommendations, and real-time monitoring of the cooking process. In addition, the entire cooking journey can be captured as a time-lapse video, turning every dish into a visual experience.
Cooking performance is enhanced through precision control that adapts to different cooking modes. In particular, Inverter ProBake technology ensures even heat distribution, reduces cooking time, and optimizes texture and results – bringing out the best flavor and consistency in every dish.
A 6.8-inch wide LCD display offers an intuitive user interface, allowing users to explore and select a wide range of cooking modes with ease. Clear visuals and simple navigation make even advanced functions effortlessly accessible.
At the same time, the B900 Camera Oven stands out with its high energy efficiency. With an Energy Efficiency Class of A++, it significantly reduces power consumption without compromising performance – delivering a smart cooking solution that combines outstanding results with energy savings.
LG Dishwasher XG9S
Innovative Steam Technology for Maximum Hygiene
The enhanced TrueSteam technology sets new standards in dishwashing performance. By heating water to 100 °C, TrueSteam generates and distributes fine steam quickly and efficiently throughout the interior. This enables powerful sterilization performance, removing up to 99.999% of harmful bacteria for exceptionally hygienic results.
Intelligent Cleaning with AI SenseClean
The new AI SenseClean program delivers a more convenient and efficient dishwashing experience. A high-performance turbidity sensor detects the level of contamination in real time and precisely adjusts the washing program and cycle time across up to 32 stages. In addition, the automatic detergent dispenser works in combination with the AI Auto Wash program to dispense the optimal amount of detergent, preventing both over- and under-dosing.
Enhanced Cleaning Power with Advanced Spray Technology
The upgraded QuadWash Pro system, featuring Micro Bubble Air Jet technology, significantly improves cleaning performance. Micro bubbles help detergent particles adhere more effectively to dirt, allowing for more thorough and efficient removal of residues.
Efficient Drying with Hybrid Air Technology
Drying performance has also been significantly enhanced. The Hybrid Air drying system utilizes the heat generated during the drying process by reintroducing it into the interior after moisture removal. This delivers outstanding drying results while reducing energy consumption. With this technology, the model achieves an energy efficiency rating of up to A -30%.
Smart Upgrades and Connected Convenience
As a ThinQ UP appliance, the system is designed for continuous upgrades, enabling users to personalize settings or add new programs over time. The dishwasher can also be conveniently controlled via the LG ThinQ app, allowing users to start, pause, or monitor cycles remotely for greater flexibility and ease of use.
LG Air to Water Heat Pump
LG’s New R290 Air to Water Heat Pump Indoor Unit is designed to enhance both user experience and installer productivity through an integrated and intelligent indoor solution. Featuring a unified premium design across the Control Unit, Hydro Unit, and Combi Unit lineup, it delivers a consistent family identity while seamlessly blending into modern residential environments.
The new indoor unit incorporates a 6.8-inch full-color touch HMI with built-in Wi-Fi connectivity, enabling intuitive system control and simplified connection to LG ThinQ. To reduce installation complexity, key components such as the backup heater, expansion tank, 3-way valve, drain pan, and domestic hot water functions are integrated within the system, minimizing the need for additional accessories and on-site work.
A built-in Commissioning Wizard guides installers through setup and wiring verification, helping reduce commissioning errors and installation time. Enhanced service accessibility and smart backup heater control further improve operational reliability and maintenance efficiency. By combining intuitive usability, simplified installation, and advanced system integration, LG’s new R290 Air to Water Heat Pump Indoor Unit delivers a smarter and more sustainable heating solution for modern homes.
The new indoor unit incorporates a 6.8-inch full-color touch HMI with built-in Wi-Fi connectivity, enabling intuitive system control and simplified connection to LG ThinQ. To reduce installation complexity, key components such as the backup heater, expansion tank, 3-way valve, drain pan, and domestic hot water functions are integrated within the system, minimizing the need for additional accessories and on-site work.
A built-in Commissioning Wizard guides installers through setup and wiring verification, helping reduce commissioning errors and installation time. Enhanced service accessibility and smart backup heater control further improve operational reliability and maintenance efficiency. By combining intuitive usability, simplified installation, and advanced system integration, LG’s new R290 Air to Water Heat Pump Indoor Unit delivers a smarter and more sustainable heating solution for modern homes.
LG DUALCOOL AI
AI-powered cooling & heating - perfectly tuned
Elevate your comfort effortlessly with AI-powered control. Throughout the year, AI Air seamlessly adjusts temperature, humidity, and airflow to offer optimal comfort every moment. It first achieves a target temperature fast with powerful cooling air, then automatically fine-tunes airflow direction and speed, using Soft Air’s indirect cooling to keep it pleasantly cool. The result is a more balanced and comfortable indoor environment, intelligently tailored to everyday living.
LG DUALCOOL AI helps reduce energy consumption through intelligent energy management features. With kW Manager on the ThinQ app, users can set a target power consumption limit while the system automatically monitors usage and operates in energy-saving mode accordingly. Window Opening Detection helps prevent energy loss by automatically activating energy-saving mode when sudden temperature changes are detected. The Human Detecting Sensor further improves efficiency by adjusting operation based on room occupancy and switching to energy-saving mode when no one is present.
A multi-step cleaning process with Freeze Cleaning helps purify the air by removing dust, bacteria, and odor-causing contaminants. Through ThinQ, All Cleaning automatically cleans the inside of the air conditioner step by step, from washing to drying, while adjusting operation according to the product usage environment. Auto Clean+ helps remove moisture inside the product by automatically controlling the drying time. Together, these features help keep the air coming out of the product hygienic, fresh, and comfortable to breathe.
Elevate your comfort effortlessly with AI-powered control. Throughout the year, AI Air seamlessly adjusts temperature, humidity, and airflow to offer optimal comfort every moment. It first achieves a target temperature fast with powerful cooling air, then automatically fine-tunes airflow direction and speed, using Soft Air’s indirect cooling to keep it pleasantly cool. The result is a more balanced and comfortable indoor environment, intelligently tailored to everyday living.
LG DUALCOOL AI helps reduce energy consumption through intelligent energy management features. With kW Manager on the ThinQ app, users can set a target power consumption limit while the system automatically monitors usage and operates in energy-saving mode accordingly. Window Opening Detection helps prevent energy loss by automatically activating energy-saving mode when sudden temperature changes are detected. The Human Detecting Sensor further improves efficiency by adjusting operation based on room occupancy and switching to energy-saving mode when no one is present.
A multi-step cleaning process with Freeze Cleaning helps purify the air by removing dust, bacteria, and odor-causing contaminants. Through ThinQ, All Cleaning automatically cleans the inside of the air conditioner step by step, from washing to drying, while adjusting operation according to the product usage environment. Auto Clean+ helps remove moisture inside the product by automatically controlling the drying time. Together, these features help keep the air coming out of the product hygienic, fresh, and comfortable to breathe.