
Thomas Kakareko
Sony Europe Imaging Ambassador
Germany
Germany

Thomas Kakareko is part of a new generation of photographers who came of age with social media. He moves effortlessly between mobile street photography and more complex, composed imagery. His visual style is defined by dark, almost monochromatic tones punctuated by vibrant color accents that create striking contrasts.
Early on, he recognized the potential of digital photography and emerging media. In addition to his work behind the camera, he co-founded one of Europe’s first influencer marketing agencies. For over a decade, the Berlin-based artist has been sharing his work online and is now considered one of Germany’s most prominent photographers, with nearly a quarter of a million followers - even though he prefers to stay behind the scenes.
Early on, he recognized the potential of digital photography and emerging media. In addition to his work behind the camera, he co-founded one of Europe’s first influencer marketing agencies. For over a decade, the Berlin-based artist has been sharing his work online and is now considered one of Germany’s most prominent photographers, with nearly a quarter of a million followers - even though he prefers to stay behind the scenes.
Sessions
6 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
45 min
Panel by Creator IQ, LTK, PIMABÉ and Everbloom: Driving Business Growth Through Creators
From content to commerce, creators have evolved from storytellers to strategic business drivers. Explore how brands are tapping into creator communities to authentically connect with consumers, strengthen marketing efforts and drive real growth - as creators monetize their reach through platforms, products and partnerships.
Speakers I. Meng (LTK), L. Runte (Everbloom), R. Akhtar (CreatorIQ), T. Kakareko, V. Prechtl (PIMABÉ)
Language: English
Content Creation
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 17:30
Creator Stage (Creator Hub, Palais)
30 min
#sonyifa_contest – Street Contest finale with Thomas Kakareko

Experience the grand finale of the Sony Street Contest with Thomas Kakareko. The top up-and-coming urban photo and video creators will be celebrated live – with exclusive prizes and exciting insights into fresh, original views of the city.
Speakers T. Kakareko
Language: German
Content Creation
Photo, Video & Content Creation
7 Sep 2025 – 14:00
Creator Stage (Creator Hub, Palais)
60 min
Sony: From the first picture to the campaign - my path in street photography

Streets, people, moments. A behind-the-scenes look at my work with Sony – from the initial concept to the execution of two major campaigns centered around street photography.
Speakers T. Kakareko
Language: German
Access: Registration needed
Content Creation
Photo, Video & Content Creation