SBS, an international leader in the smartphone and tablet accessories sector, is renowned for its ability to meet the diverse demands of the ever-evolving consumer electronics market. Its products transcend mere functionality, embodying a commitment to innovative design and services. SBS not only prioritizes its business approach but also embraces a consumer-oriented philosophy, ensuring a satisfying and forward-looking experience for the end customer at the point of sale. SBS, always projected into the future of technology, design, and services, is synonymous with continuous innovation and growth that constantly looks ahead.
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Sessions

In collaboration with SBS SPA
4–8 Sep 2026
Hall 3.2 / Stand 133
Stick!t: On-Demand Personalization with Generative AI
Stick!t brings mass customization to stickers, combining on-demand personalization, generative AI and creativity to turn standard products into unique, personal experiences.
Track: World of AI & Future of Tech
Language: English, Italian, German, Spanish, French
Access: Trade Visitors Only
Artificial Intelligence
Content Creation
AI in Retail
Communication & Connectivity
Team contacts
Mennitto Andrea
Mennitto Andrea
sales manager
Francesco Ragazzoni
Francesco Ragazzoni
Sales Manager
Serena Cerutti
Serena Cerutti
Digital Marketing Leader
Alessia Giora
Alessia Giora
Product Marketing Leader
Germani Marco
Germani Marco
Sales Manager
Featured products
10,000 mAh PowerBank with 65W Charging
Compact 10,000 mAh power bank with real‑time smart display showing temperature, battery level and output. Dual USB‑C and USB‑A support fast charging up to 65W, suitable for laptops and mobile devices. The integrated USB‑C cable adds convenience, while the solid, portable design fits everyday mobility.
NEW
Matching Color
Matching Color
PURO expands its Apple-focused ecosystem with the Matching Color collection of cases, power banks, straps and bottles coordinated with the new iPhone range. For MacBook Neo, the brand introduces a dedicated accessory line led by the CityMove backpack, featuring a slim 11L profile, waterproof material and organized compartments for notebooks up to 14” and tablets up to 11”, with colors designed to match the device.
NEW
TWS Nexa AI
TWS Nexa AI
Nexa AI TWS earbuds bring together advanced audio technology and AI-powered functionality in a compact, intuitive design. Connected to the SBS AI Connect app, they enable real-time translation in over 50 languages, transcription, voice recording, AI summaries and interactive Mind Maps. ANC and ENC enhance listening and call quality, while touch controls and up to 25 hours of battery life support flexible everyday use.
NEW
Wall Charger 100 W - Pulse Power
Wall Charger 100 W - Pulse Power
The 100W GaN wall charger integrates high-performance charging with Live Charging Intelligence in a compact design. It automatically recognizes connected Apple devices and displays live charging information on its 90° rotatable color touch display. Boost Mode enables fast daytime charging, while Night Mode helps preserve battery life overnight. AVS technology adjusts voltage and output to suit each connected device.
Intelligent Wall Charger
Part of the Power Zero line, the 65W Intelligent Wall Charger features GaN technology and smart power management in a compact design. Zero Consumption technology minimizes energy use when no device is connected, while Automatic Stop Charging pauses charging at a preset battery level to help protect long-term battery performance. USB-C Power Delivery supports smartphones, tablets, laptops and more.