Stick!t: On-Demand Personalization with Generative AI

Stick!t is SBS's on-demand personalization service, bringing mass customization to the world of tech accessories.

In a market where products are increasingly similar, personalization is becoming a key differentiator and a powerful purchase driver. Stick!t transforms standard products into something unique, enabling consumers to express their individual style through custom stickers, original content and generative AI.

Through an effortless smartphone-based experience, users can create their own sticker sets using ready-made designs, personal images or unique graphics generated with artificial intelligence.

Technology becomes a tool for self-expression, bringing together digital personalization and on-demand production to create a fast, engaging and highly personalized phygital experience.

With Stick!t, SBS introduces a new approach to retail, where consumers do not simply choose a product, they actively contribute to making it their own.