Severin is a German quality brand that has been delivering innovative, intuitive, and sustainable household solutions for more than 130 years. Its mission: Premium for Everyone. Severin creates high-quality products that stand out worldwide for their design, functionality, and reliability. The brand combines technical excellence with a modern lifestyle, developing products that not only make everyday life easier but also enrich it.
Severin is more than technology. It is a brand that keeps moving forward and continuously creates new possibilities.
Headquartered in Sundern, Germany, with a strong international network, five wholly owned sales subsidiaries across Europe, and a long-standing presence in Asia, Severin reinforces its position as a trusted partner. The company creates not only outstanding technology but also lasting experiences. For generations, Severin has remained committed to reliable quality, premium products, exceptional service, and sustainability.
For Severin, premium does not mean luxury reserved for a select few. It means a lifestyle that is accessible to everyone, inspires people, and exceeds expectations.
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Sessions

In collaboration with Severin Elektrogeräte GmbH
3 Sep 2026 – 16:00
Severin Press Conference
Hall 4.1
103
60 min
Hello possibilities & innovations - Severin. Premium for all.

Severin is showcasing modern product solutions for the kitchen and home at IFA 2026. True to our vision of bringing top-quality products into every household, we’re presenting well-thought-out new items designed for maximum convenience, high efficiency, and real lifestyle moments in everyday life. Our mission: reliable solutions that make daily life easier and more enjoyable – appealing, modern, and affordable for everyone.
Track: Smart & Sustainable Living
Speakers
Gerhard Sturm
CEO I Managing Director, Severin Elektrogeräte GmbH
Language: German
Home Appliances
Team contacts
Laura Hinzmann
Retail & Event-Manager
Lara Wälter
Marketing Manager Communications & Campaigning
Featured products
NEW
Severin S-Style AirFlex Pro Champagner
Severin S-Style AirFlex Pro Champagner
The multi-styler combines seven attachments in one device, making it easy to create a wide range of looks – from blow-drying and straightening to waves, curls, and added volume. Its powerful BLDC motor, reaching up to 150,000 rpm with a maximum output of 1,400 W, delivers fast, professional-level styling results. Thanks to its foldable design, the device can quickly be transformed from a styler into a hair dryer, offering maximum flexibility. Integrated ionic technology reduces static electricity, minimizes frizz, and leaves hair looking smooth and shiny. Three temperature settings, three airflow levels, and a Cool Shot function provide precise control and help set the finished style. The extra-long 2.8 m cord ensures maximum freedom of movement while styling. An integrated self-cleaning function keeps the device hygienic and maintains its long-lasting performance.
NEW
Spuma® Glass Induktions-Milchaufschäumer
Spuma® Glass Induktions-Milchaufschäumer
The milk frother delivers creamy, barista-style milk foam thanks to its powerful 500 W output, creating an especially smooth and fine-pored texture. It froths both dairy milk and plant-based barista alternatives such as oat, soy, and other vegan drinks with equally impressive results. Smart induction technology ensures gentle, even heating without scorching or milk sticking to the bottom. The versatile appliance can froth up to 220 ml of milk hot or cold, heat up to 400 ml, and even prepare authentic hot chocolate. A dishwasher-safe glass milk container makes cleaning quick and effortless, while the transparent borosilicate glass allows you to monitor the entire preparation process in real time.
NEW
Severin S-Flow Steam X Vakuum Dampfglätter 
Severin S-Flow Steam X Vakuum Dampfglätter 
The garment steamer delivers fast and effective wrinkle removal thanks to its innovative 2-in-1 suction and smoothing function, making it easy to achieve smooth results on creased garments. Its powerful steam eliminates up to 99.9% of bacteria, providing hygienic freshness with every use. Two steam settings, a steam output of 22 g/min, and a maximum power of 1,550 W ensure quick and efficient steaming. The 180 ml water tank is sufficient for approximately three to six garments, allowing uninterrupted use without frequent refilling. A wide ceramic-coated soleplate protects delicate fabrics while ensuring gentle yet effective smoothing. The 1.8 m power cord and automatic shut-off function provide added convenience and safe handling.
NEW
S-Wave EvenHeat Microwave Solo Inverter & Flachbett
S-Wave EvenHeat Microwave Solo Inverter & Flachbett
The microwave features innovative Flatbed technology, providing a spacious and flexible cooking area without the need for a turntable. Inverter technology delivers consistent, even power for gentle heating, defrosting, and cooking while helping to preserve the quality of your food. With 800 W of power, it heats meals quickly and efficiently. Its compact 20 L cavity makes it an ideal solution for singles, small households, and kitchens where space is at a premium. The flat interior is also perfectly suited for large and rectangular dishes, offering greater flexibility than conventional microwaves.
S-Taste AromaOne Coffee Maker with Glass Grinder
The filter coffee machine offers maximum flexibility, allowing you to brew coffee using either freshly ground beans or pre-ground coffee. Its integrated grinder with three grind settings and Perfect Grind Technology ensures consistently even grinding results. Thanks to the fully automatic Cup Control function, the water volume is precisely adjusted for 2, 4, 6, 8, or 10 cups, delivering the ideal amount every time. Three selectable aroma settings allow you to tailor the coffee's strength to your personal taste. The intuitive digital touch display with LED illumination makes operation simple and convenient. A removable water tank provides easy refilling and greater flexibility during everyday use. Additional features include a timer function, a keep-warm function, automatic shut-off after 35 minutes, a 200 g bean hopper, a swing-out filter holder, a permanent filter, a measuring scoop, and a drip-stop function for clean, mess-free serving.

Past events

In collaboration with Severin Elektrogeräte GmbH
4 Sep 2025 – 16:00
Hallo Möglichkeiten. SEVERIN – Premium für alle.
Hall 4.1 Booth 128
45 min
SEVERIN is presenting a new brand identity and exciting new products from the floor care, personal care and kitchen sectors at IFA 2025. The mission: Premium for everyone and a lifestyle that is affordable for all, inspires and exceeds expectations. Hello possibilities!
Speakers
Sascha Steinberg
Global Director Marketing & Product Strategy, Severin Elektrogeräte GmbH
Gerhard Sturm
CEO I Managing Director, Severin Elektrogeräte GmbH
Language: German (translation available)
Access: Registration needed