1SP Agency - From Followers to Impact: Unlocking the Power of Creator Marketing in Your Digital Strategy

Creator Marketing isn’t just a passing trend - it’s a proven driver of brand growth. In this dynamic 45 minute IFA panel, top influencer Dilara (20M+ followers), creative strategist Jens (16+ years in creator, gaming, and live-streaming), and marketing leader Timo (15+ years in leading digital agencies) will reveal how to integrate Creator Marketing into a high-impact digital strategy.

You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.