1SP Agency - From Followers to Impact: Unlocking the Power of Creator Marketing in Your Digital Strategy
1SP Agency - From Followers to Impact: Unlocking the Power of Creator Marketing in Your Digital Strategy
Creator Marketing isn’t just a passing trend - it’s a proven driver of brand growth. In this dynamic 45 minute IFA panel, top influencer Dilara (20M+ followers), creative strategist Jens (16+ years in creator, gaming, and live-streaming), and marketing leader Timo (15+ years in leading digital agencies) will reveal how to integrate Creator Marketing into a high-impact digital strategy.
You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.
Presented by
Language
German
1SP Agency is a global marketing partner for consumer electronics, gaming, and technology brands. We create campaigns, deliver support services, and use smart technology to drive sales and build loyalty. With 350+ experts working in 29 languages, we connect audiences across Europe and beyond. Our diverse team combines creativity, strategy, and digital know-how to design tailored customer journeys, launch go-to-market strategies and build long-term partnerships with some of the world’s leading brands.
Content Creation
Marketing & advertising
Photo, Video & Content Creation