Trade visitors
The ultimate trade visitor experience
Whether you are a retailer, distributor, buyer, or industry expert, IFA Berlin is where global business meets innovation. As the world’s leading platform for Home & Consumer Tech, IFA is the ultimate destination for professionals who are looking to connect to global brands, explore the latest trends in technology, and drive business forward.
All trade visitors benefits at a glance.
Get the full breakdown of all trade visitor ticket benefits and why attending IFA Berlin is a must for your business. Whether for 1, 2, or 5 days – secure your ticket now and save up to 16% compared to onsite prices to maximise your IFA experience.
Access to IFA, IFA Global Markets & IFA Next
Including the Trade Visitors Lounge
Exclusive keynotes & industry insights
80+ hours of content, including meet & greets, live demos & much more
Premium networking & comfort
Early access to the Trade Visitors Lounge & the exhibition grounds, business only: Friday access to IFA until 12:00 exclusively for trade visitors, IFA App for easy meeting scheduling & networking
Seamless event experience
Fast-track check-in, dedicated info desks, free high-speed Wi-Fi
Convenience services
Free shuttle service across IFA grounds for easy navigation, bookable guided tours on industry trends & innovations
Exclusive perks
Special hotel & travel deals, premium coffee by JURA at the Trade Visitors Lounge, bookable concerts at IFA Sommergarten
Exclusively for IFA Retail Members
Complimentary meeting & conference rooms (up to 10 people), complimentary guided tours on trending topics & innovative products, complimentary lunch & after-work drinks
Want more? Get the exclusive IFA Platinum Pass!
Take your IFA experience further. With our limited top-tier IFA Platinum Pass, you’ll enjoy the most exclusive privileges and benefits, priority entry to premium events, and unique networking opportunities alongside industry leaders. Discover how much more IFA can offer you.
Discover. Connect. Grow.
Who you will meet
Connect with decision-makers, industry leaders, and top brands shaping the future of technology and retail. Network with retailers, buyers, and suppliers, meet innovators at IFA Next, and discover manufacturers and sourcing partners at IFA Global Markets, Europe’s premier B2B sourcing platform. Build valuable relationships that drive your business success.
What you will experience
Discover the newest tech products and breakthrough innovations. Gain exclusive insights from global pioneers at keynotes & conferences, join tailored business programs, and make the most of your visit with guided tours designed for trade professionals.
Why it matters
Stay ahead in a rapidly evolving industry with access to the newest trends, innovations, and market shifts. Discover new products, forge strategic partnerships, and position your business at the forefront of technology and commerce.
Secure your access
Secure your place at Europe’s most influential platform for home & consumer tech. Trade visitor tickets are now available – connect with key players, discover new products, and stay ahead of the curve. Join the industry at IFA 2025.
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Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
Meet the exhibitors of 2025
IFA brings together global brands, visionary start-ups and tech pioneers from around the world. See, test and explore technology that’s about to change how we live, work and play.
Why the industry comes to IFA
IFA brings the global tech industry together – from leading brands to emerging players, from investors to retailers. It’s where partnerships form, ideas take shape and innovations are experienced first-hand. See for yourself why our trade visitors call IFA a must-attend for anyone shaping the future of technology:
IFA is a wonderful marketplace where the exhibitors can meet their trade partners as well as end consumers, learn from them, exchange ideas with them and do business.
In one sentence, IFA is actually just one word: WOW!
Under the Holistic Wellbeing concept, Panasonic impressed at IFA with a reduced ecological footprint. Our product portfolio in HUB27 inspired trade visitors, media, and multipliers. We consider this year's trade fair a great success and look forward to IFA's next event.
Join as an investor guest
Looking to back the ideas shaping tomorrow? Then IFA is the place for you. Meet visionary startups, global brands and pioneering thinkers and explore the technologies set to define how we live, work and connect in the future.
Apply now for your investor ticket – granted after successful vetting.
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed venue map of all show areas.
Trade visitors – Frequently asked questions
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1. Who qualifies as a trade visitor?
IFA Berlin welcomes professionals from the consumer electronics, home appliances, retail, and tech industries. Whether you're a buyer, distributor, manufacturer, investor, or media representative, the trade visitor ticket gives you exclusive industry access and benefits.
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2. What are the benefits of a trade visitor ticket?
Your trade visitor ticket provides many benefits. From exclusive access to premium experiences throughout the event. Here’s what you can look forward to:
- Access to IFA – the world's largest home & consumer tech event
- Access to IFA Next – explore cutting-edge startups & emerging tech
- Access to IFA Global Markets – Europe’s top B2B sourcing platform
- Access to IFA Trade Visitor Lounge – with breakfast & coffee specialities by JURA
- Business first Friday. Exclusive access for trade visitors to IFA until 12:00
- Exclusive keynote presentations – hear top tech leaders & innovators
- Special hotel & travel deals – e.g. via EventBeds™
- Fast-track check-in & dedicated info desks
- Free shuttle service across IFA grounds
- IFA App – easily book meetings & navigate the venue
- Bookable guided tours – discover industry trends & innovations
- 80+ hours of content – including meet & greets, live demos & much more
- Free high-speed Wi-Fi -
3. What are the opening hours for trade visitors?
Trade visitors enjoy early access to the IFA Trade Visitor Lounge from 08:00 via the Messe Süd entrance and can enter the exhibition grounds from 09:30 each day. Friday morning, 5 September, is reserved exclusively for trade visitors until 12:00.
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4. Can I schedule meetings with exhibitors in advance?
Yes! Use our IFA App for business matchmaking to help you set up meetings with exhibitors and potential partners before and during the event. Stay ahead by securing key appointments early.
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5. Are there specific areas or events for trade visitors?
Absolutely. IFA Berlin features dedicated B2B spaces such as the Trade Visitors Lounge, VIP areas, IFA Global Markets, Europe’s top B2B sourcing platform. Exclusive trade visitor sessions and panel discussions are also part of the program.
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6. How can I get my trade visitor ticket?
Tickets can be purchased online via the official IFA Berlin website or directly on-site. We recommend securing your ticket in advance to take advantage of early-bird pricing and ensure smooth entry.