Trade visitor ticket
Why the industry chooses IFA
IFA Berlin is the world's most important event for consumer electronics and home appliances – and the place where the industry comes to do business. Every September, 1,900+ exhibitors from 49 countries meet 220,000+ visitors at Messe Berlin to launch products, close deals, and set the agenda for the year ahead.
The right connections
Meet the brands, buyers, and partners that shape your category – from global market leaders to the newest startups at IFA Next. Pre-schedule 1:1 meetings through the IFA App and make every hour on the show floor count.
First access to what's next
See product launches, prototypes, and category-defining innovations before they reach the market. IFA is where the next product cycle begins – and where the buyers who move first gain the advantage.
Insights that sharpen your edge
270 speakers across 125 sessions, from C-level keynotes to hands-on expert panels. Get real-time market intelligence on AI, smart home, connectivity, and the trends driving your customers' next purchase decisions.
New markets. New opportunities.
Visitors from 140 countries. 67% international retailers. IFA brings together the decision-makers you wouldn't reach from your desk – and the business relationships that open doors to new markets.
+0k
attendees from
140 countries
140 countries
+0
exhibitors from
49 countries
49 countries
0
speakers across
125 sessions
125 sessions
+0k
meetings
via IFA App
via IFA App
Choose your ticket
All regular trade visitor tickets include the same full access and benefits – from IFA, IFA Next and IFA Global Markets to exclusive keynotes, the IFA App, and the Retail Innovation Zone. Choose the duration that fits your schedule.
1-day ticket –
One focused day
One focused day
Coming for a specific show area, a set of pre-booked meetings, or a targeted keynote? The 1-day ticket gets you full professional access for one focused day.
2-day ticket –
Room to explore
Room to explore
Enough time to cover multiple show areas, attend keynotes, and leave room for the meetings and connections that come up along the way.
Full access ticket –
The full experience
The full experience
Five days across every show area, every stage, and every format. The full IFA as a business platform – for sourcing, networking, partnerships, and new opportunities. More time means more meetings, more flexibility, and the best return on your trip to Berlin.
This is the best value for your investment.
What your trade visitor ticket gives you
Whether you're a retailer, distributor, buyer, or industry expert – your trade visitor ticket is your access pass to the world's most important event for consumer electronics and home appliances.
Meet 1,900+ exhibitors in one place
Full access to IFA – discover global brands to startups across every product category
Access to IFA Global Markets
The dedicated B2B sourcing platform for OEM, ODM and manufacturing solutions, from 5–7 September. Meet 550+ international suppliers, manufacturers and distributors across every product category.
Insights from 270+ industry leaders
100+ hours of exclusive keynotes, expert panels, live demos, and meet and greets across three dedicated stages.
Make every meeting count
Early access to the show floor before the general public from 9:30. Book 1:1 meetings with exhibitors through the IFA App and plan your agenda before you arrive.
Skip the queues, stay connected
Fast-track check-in, dedicated info desks, and free high-speed Wi-Fi across the entire venue.
Get around, stress-free
Free shuttle service across the grounds and bookable expert-led guided tours through trending topics and innovations.
Exclusive perks for trade visitors
Early access to the Retail Innovation Zone from 8:00 with complimentary breakfast and coffee, special hotel and travel deals, event invitations, and concerts at IFA Sommergarten.
Exclusively for IFA Retail Members
Complimentary meeting and conference rooms for up to 10 people, guided tours on trending products, and complimentary lunch and after-work drinks.
Want more? Get the exclusive
IFA Platinum Pass!
IFA Platinum Pass!
Take your IFA to the top. The Platinum Pass is limited, exclusive, and designed for those who want the very best IFA has to offer.
Your Platinum Pass includes:
- All full access ticket benefits
- IFA Media Days access – 2 & 3 September, reserved for press & VIPs
- VIP Lounge at Marshall Haus – with complimentary lunch & drinks
- Front-row keynote seating – reserved seats, up close, no compromise
- IFASommergarten – 2 tickets for Luciano, 4 September
- IFA merchandise – gear up & look the part
- VIP entrance at the Main Entrance South – no queues, straight through
How it works
Getting your trade visitor ticket takes just a few minutes – and it's worth doing early. The sooner you register, the more time you have to plan your days, line up the right meetings, and make the most of your time at IFA.
Step 1: Choose your ticket
Pick the duration that fits your schedule – 1 day, 2 days, full access or the IFA Platinum Pass.
Step 2: Register online
Complete your registration in just a few minutes. Create your visitor profile to unlock the IFA App and meeting scheduling.
Step 3: Plan your visit
Browse exhibitors, book 1:1 meetings, and build your personal agenda before you arrive. Check exclusive hotel and travel deals for trade visitors.
Step 4: Arrive and go
Fast-track check-in at the dedicated trade visitor entrances. Get your badge, and enjoy the full IFA programme.
Previously at IFA
From game-changing launches to future-defining ideas, IFA 2025 brought together brands rewriting the rules of what’s possible – and paving the way for what’s to come in 2026.
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Who can attend IFA as a trade visitor?
IFA trade visitor tickets are open to all professionals in consumer electronics, home appliances, retail, and technology. No invitation required. That includes: Retailers, distributors, buyers, sourcing and category managers, manufacturers, consultants, analysts, investors, and media professionals. Whatever your role – if the industry is your business, IFA is for you.
Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
Discover IFA’s experience zones
Three spaces built to go beyond the show floor – where you can test, try, and experience products first-hand. All returning in 2026, all bigger than before.
Beauty Hub
Where beauty meets technology. Live demos and hands-on experiences in skincare, haircare, bodycare, and wellness tech – with brands like Womanizer and STYLEPRO by STYLIDEAS. More to be announced.
Mobility Track
Back and bigger for 2026. An expanded circuit with even more brands to test-ride – e-scooters, e-bikes, and micro EVs in real-world conditions. NAVEE already confirmed, more brands joining soon.
Outdoor Cooking & Gardening
Smart outdoor living, live and in action. From robotic mowers to next-generation garden tech, with hands-on demos from Segway Navimow, Dreame, Mammotion, and Yarbo. More exhibitors to follow.
What trade visitors say about IFA
IFA brings the global tech industry together – from leading brands to emerging players, from investors to retailers. It’s where partnerships form, ideas take shape and innovations are experienced first-hand. See for yourself why our trade visitors call IFA a must-attend for anyone shaping the future of technology:
The people you'll meet
IFA doesn't just attract visitors – it brings the people who make buying decisions. From senior retail executives to sourcing managers, from investors to category leads – the professionals at IFA are the ones who shape what ends up on shelves and in stores.
0%
of trade visitors influence
purchasing decisions
purchasing decisions
0%
of buying group attendees
are senior decision-makers
are senior decision-makers
0%
of trade visitors are
international retailers
international retailers
0%
of attendees
are under age 40
are under age 40
Make the most of your time at IFA
Beyond the show floor, IFA offers exclusive formats, expert-led experiences, and practical tools designed for professionals – from invite-only summits and innovation awards to guided tours and smart travel planning.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of C-level and senior retail executives. In 2025, 150 global retail decision-makers, top home and consumer tech brands, and industry analysts came together to shape the future of connected commerce. The summit returns in 2026 – details to be announced soon.
Guided tours for trade visitors
Expert-led tours through IFA's highlights – curated by topic and tailored for trade visitors. A trade visitor ticket is all you need. Guided tours return for IFA 2026. Booking details will follow soon.
Navigate IFA
Find your way around IFA 2026 and the entire Messe Berlin grounds with our detailed venue map of all show areas.
Trade visitors – Frequently asked questions
- Who qualifies as a trade visitor?IFA Berlin trade visitor tickets are open to professionals working in consumer electronics, home appliances, retail, technology, and related industries. This includes buyers, distributors, manufacturers, investors, analysts, and media representatives. You do not need an invitation – anyone with a professional background in these fields can register for a trade visitor ticket.
- What does a trade visitor ticket for IFA 2026 include?
A trade visitor ticket is designed to help you make the most of your time at IFA and gives you full professional access to the event, including:
Early access to IFA – Maximise networking & product discovery time
Early access to the Retail Innovation Zone – Incl. breakfast & coffee
Exclusive keynotes – Learn from top industry & tech innovators
Event invitations – Join the best activations & parties at IFA
Access to IFA Global Markets – Europe’s leading B2B sourcing platform
Special hotel & travel deals – Save time & money with exclusive deals
Fast-track entry – Dedicated check-in & info desks
Free shuttle service – Easily navigate across IFA grounds
Exclusive IFA App features – Book meetings & personal agenda
Free high-speed Wi-Fi – Always stay connected
Book guided tours – Join expert sessions on trends & innovations
+100 hours of content – Experience live demos, meet & greets, & much more
All ticket options (1-day, 2-day, and 5-day) include the same benefits.
- When does IFA 2026 take place and what are the opening hours?IFA Berlin 2026 takes place from 4 to 8 September 2026 at Messe Berlin, Germany. The Retail Innovation Zone opens at 08:00 daily. Exhibition halls open at 09:30 for trade visitors. On Friday 4 September, IFA is reserved exclusively for trade visitors until 12:00.
- Can I schedule meetings with exhibitors at IFA in advance?Yes. The official IFA App allows trade visitors to browse the full exhibitor list, send meeting requests, and schedule 1:1 appointments before and during the event. In 2025, over 14,500 meetings were booked through the app. Setting up your profile early gives you the best chance of securing time with your preferred exhibitors. The IFA App 2026 will be available soon.
- What are the dedicated B2B areas and events at IFA Berlin?IFA Berlin features several dedicated spaces and formats for trade visitors, including the Retail Innovation Zone, IFA Global Markets (Europe's leading B2B sourcing platform with 550+ exhibitors), and VIP areas. The programme includes exclusive keynotes, expert panels, the IFA Retail Leaders Summit, the IFA Innovation Awards, and bookable guided tours – all designed for industry professionals.
- What is the IFA Platinum Pass and how do I upgrade?The IFA Platinum Pass is a premium five-day ticket that includes all standard trade visitor benefits plus VIP access to exclusive networking events, priority entry to premium keynotes, and direct connections with senior industry leaders. You can upgrade to a Platinum Pass during registration or later through your visitor profile at ifa-berlin.com.
- How much does a trade visitor ticket for IFA 2026 cost?Trade visitor tickets for IFA 2026 are available in 1-day, 2-day, and 5-day options. Tickets go on sale from 26 March 2026 at ifa-berlin.com. Early bird pricing is available for a limited period – check the website for current rates and deadlines.
- Where does IFA 2026 take place and how do I get there?IFA Berlin 2026 takes place at Messe Berlin, Messedamm 22, 14055 Berlin, Germany. The venue is well connected by public transport, with direct S-Bahn access at Messe Süd station. IFA offers special hotel and travel deals for trade visitors, and a free shuttle service operates across the venue grounds during the event.
- How many exhibitors and visitors attend IFA Berlin?IFA Berlin is the world's most important event for consumer electronics and home appliances. In 2025, IFA welcomed over 220,000 attendees from 140 countries, with 1,900+ exhibitors from 49 countries, 270+ speakers, and over 14,500 business meetings scheduled through the IFA App.