Trade visitors
Day 3 highlights
Fully in the IFA flow. Day three kept the momentum going and the energy high: bold launches, unexpected moments and plenty to talk about.
The ultimate trade visitor experience
Whether you are a retailer, distributor, buyer, or industry expert, IFA Berlin is where global business meets innovation. As the world’s leading platform for Home & Consumer Tech, IFA is the ultimate destination for professionals who are looking to connect to global brands, explore the latest trends in technology, and drive business forward.
All trade visitors benefits at a glance.
Get the full breakdown of all trade visitor ticket benefits and why attending IFA Berlin is a must for your business. Whether for 1, 2, or 5 days – secure your ticket now and save up to 16% compared to onsite prices to maximise your IFA experience.
Access to IFA, IFA Global Markets & IFA Next
Including the Trade Visitors Lounge
Exclusive keynotes & industry insights
80+ hours of content, including meet & greets, live demos & much more
Premium networking & comfort
Early access to the Trade Visitors Lounge & the exhibition grounds, business only: Friday access to IFA until 12:00 exclusively for trade visitors, IFA App for easy meeting scheduling & networking
Seamless event experience
Fast-track check-in, dedicated info desks, free high-speed Wi-Fi
Convenience services
Free shuttle service across IFA grounds for easy navigation, bookable guided tours on industry trends & innovations
Exclusive perks
Special hotel & travel deals, premium coffee by JURA at the Trade Visitors Lounge, bookable concerts at IFA Sommergarten
Exclusively for IFA Retail Members
Complimentary meeting & conference rooms (up to 10 people), complimentary guided tours on trending topics & innovative products, complimentary lunch & after-work drinks
Want more? Get the exclusive IFA Platinum Pass!
Take your IFA experience further. With our limited top-tier IFA Platinum Pass, you’ll enjoy the most exclusive privileges and benefits, priority entry to premium events, and unique networking opportunities alongside industry leaders. Discover how much more IFA can offer you.
The brands of 2025
From game-changing launches to future-defining ideas – at IFA 2025, you’ll meet the brands rewriting the rules of what’s possible.
Why you can’t miss IFA
Meet the people, discover the products and unlock the opportunities that drive your business forward.
The right connections
Meet decision-makers, buyers and retailers from across the globe. Discover the most innovative start-ups at IFA Next and build valuable links with manufacturers and sourcing partners at IFA Global Markets – Europe’s leading B2B platform.
Latest products. Powerful insights.
Experience the most exciting innovations up close. Gain exclusive perspectives from global pioneers at keynotes & conferences, and take part in tailored business programs and guided tours for trade visitors.
Your business edge
Stay one step ahead of the trends. Discover tomorrow’s products, forge strategic partnerships, and secure your competitive edge in international markets.
New opportunities. New markets.
Expand your business network and unlock international opportunities. IFA is your launchpad for sustainable growth and the platform where industries set their agenda.
Programme highlights
From powerful keynotes and surprise product launches to live shows that wow – this is where IFA comes alive!
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Get to know the IFA show areas
The future starts here. In the IFA show areas, leading brands, visionary start-ups and tech pioneers reveal the latest trends and innovations – from Smart Home and AI to sustainable technology. Experience hands-on innovations that are reshaping the way we live, work and connect.
Discover IFA’s newest experience zones
From smart beauty to micro mobility and outdoor lifestyle tech – these new areas at IFA 2025 invite you to touch, try and explore.
Beauty Hub
Explore cutting-edge skincare, haircare, bodycare and more – and try it all for yourself. The Beauty Hub brings the future of beauty to life with hands-on experiences from brands like Beurer, Flaconi, Womanizer, AmorePacific, Ulike and Zahnheld.
Find the Beauty Hub in Hall 17, part of the Fitness & Digital Health show area.
Mobility Track
Test e-scooters, e-bikes and micro EVs in real-world conditions on IFA’s brand-new Mobility Track. With ABUS as safety sponsor, this outdoor activation invites you to ride, compare and connect with the future of urban mobility.
Find the Mobility Track between Halls 6.2 and 7.2c.
Outdoor Cooking & Gardening
This open-air space brings outdoor innovation to life. With live demos from brands like Miele, EcoFlow and Mammotion, it’s where smart BBQs, sustainable gardening and next-level lifestyle tech come together.
Find Outdoor Cooking & Gardening in the Sommergarten.
Get the IFA App 2025
The official IFA App is your smart event companion – discover exhibitors and attendee profiles, build your personal agenda, schedule meetings, navigate with real-time maps and get live updates. Your perfect show experience – anytime, anywhere.
Why the industry comes to IFA
IFA brings the global tech industry together – from leading brands to emerging players, from investors to retailers. It’s where partnerships form, ideas take shape and innovations are experienced first-hand. See for yourself why our trade visitors call IFA a must-attend for anyone shaping the future of technology:
IFA Innovation Awards 2025
Celebrating the best in design and engineering, the IFA Innovation Awards honour groundbreaking products shaping tomorrow. Open to global brands, start-ups and independent creators launching between February 2025 and April 2026 – your chance for visibility, credibility and global reach on Europe’s leading tech platform.
The IFA Retail Leaders Summit
An exclusive, invite-only gathering of 100+ C-level and senior retail executives. At the IFA Retail Leaders Summit, global retail decision-makers, top home & consumer tech brands, industry analysts and tech pioneers come together to share insights, spark ideas and shape the future of connected commerce.
Guided tours for trade visitors
Join our expert-led tours for trade visitors and discover selected innovations and highlights of IFA.
Requires a valid trade visitor ticket. Book during registration or in your visitor profile.
Plan smart. Travel easy.
From flights and trains to hotels and local transport – find everything you need to plan your trip to IFA Berlin with ease. Take advantage of exclusive travel discounts and get insider tips to make your visit smooth, efficient and unforgettable.
Navigate IFA
Find your way around IFA and the entire Messe Berlin grounds with our detailed venue map of all show areas.
Trade visitors – Frequently asked questions
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1. Who qualifies as a trade visitor?
IFA Berlin welcomes professionals from the consumer electronics, home appliances, retail, and tech industries. Whether you're a buyer, distributor, manufacturer, investor, or media representative, the trade visitor ticket gives you exclusive industry access and benefits.
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2. What are the benefits of a trade visitor ticket?
Your trade visitor ticket provides many benefits. From exclusive access to premium experiences throughout the event. Here’s what you can look forward to:
- Access to IFA – the world's largest home & consumer tech event
- Access to IFA Next – explore cutting-edge startups & emerging tech
- Access to IFA Global Markets – Europe’s top B2B sourcing platform
- Access to IFA Trade Visitor Lounge – with breakfast & coffee specialities by JURA
- Business first Friday. Exclusive access for trade visitors to IFA until 12:00
- Exclusive keynote presentations – hear top tech leaders & innovators
- Special hotel & travel deals – e.g. via EventBeds™
- Fast-track check-in & dedicated info desks
- Free shuttle service across IFA grounds
- IFA App – easily book meetings & navigate the venue
- Bookable guided tours – discover industry trends & innovations
- 80+ hours of content – including meet & greets, live demos & much more
- Free high-speed Wi-Fi -
3. What are the opening hours for trade visitors?
Trade visitors enjoy early access to the IFA Trade Visitor Lounge from 08:00 via the Messe Süd entrance and can enter the exhibition grounds from 09:30 each day. Friday morning, 5 September, is reserved exclusively for trade visitors until 12:00.
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4. Can I schedule meetings with exhibitors in advance?
Yes! Use our IFA App for business matchmaking to help you set up meetings with exhibitors and potential partners before and during the event. Stay ahead by securing key appointments early.
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5. Are there specific areas or events for trade visitors?
Absolutely. IFA Berlin features dedicated B2B spaces such as the Trade Visitors Lounge, VIP areas, IFA Global Markets, Europe’s top B2B sourcing platform. Exclusive trade visitor sessions and panel discussions are also part of the program.
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6. How can I get my trade visitor ticket?
Tickets can be purchased online via the official IFA Berlin website or directly on-site. We recommend securing your ticket in advance to take advantage of early-bird pricing and ensure smooth entry.