Timo Studt
Founding Partner
1SP Agency
Germany
1SP Agency
Germany
Timo is Founding Partner of 1SP Agency and Deputy Managing Director at MSM.digital, with over 15 years of experience in digital marketing and brand communications. He has delivered major campaigns for global brands in consumer electronics, fashion, beauty, and lifestyle, combining creative storytelling with data-driven strategy.
At 1SP Agency, Timo develops impactful brand experiences through social media, influencer marketing, and retail activations, while at MSM.digital he drives innovative marketing strategies that boost sales and strengthen customer loyalty.
Sessions
6 Sep 2025 – 11:00
Creator Stage (Creator Hub, Palais)
30 min
1SP Agency - From Followers to Impact: Unlocking the Power of Creator Marketing in Your Digital Strategy
Creator Marketing isn’t just a passing trend - it’s a proven driver of brand growth. In this dynamic 45 minute IFA panel, top influencer Dilara (20M+ followers), creative strategist Jens (16+ years in creator, gaming, and live-streaming), and marketing leader Timo (15+ years in leading digital agencies) will reveal how to integrate Creator Marketing into a high-impact digital strategy.
You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.
You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.
Speakers Dilara, T. Studt (1SP Agency), J. Taubert (INSIGHT GG)
Language: German
Content Creation
Marketing & advertising
Photo, Video & Content Creation