Jens Taubert
Chief Growth Officer
INSIGHT GG
Germany
INSIGHT GG
Germany
Jens is the Chief Growth Officer at INSIGHT, bringing over 11 years of experience in creative business development and more than 17 years in creator marketing, gaming, and livestreaming. He specializes in product innovation, venture strategies, and brand solutions that harness the power of creators, Twitch, gamification, and communities to forge authentic connections between brands and audiences. At INSIGHT, he leads the development of bold campaigns, live activations, and content that blend brand and culture - creating immersive experiences that drive sustainable growth.
Sessions
6 Sep 2025 – 11:00
Creator Stage (Creator Hub, Palais)
30 min
1SP Agency - From Followers to Impact: Unlocking the Power of Creator Marketing in Your Digital Strategy
Creator Marketing isn’t just a passing trend - it’s a proven driver of brand growth. In this dynamic 45 minute IFA panel, top influencer Dilara (20M+ followers), creative strategist Jens (16+ years in creator, gaming, and live-streaming), and marketing leader Timo (15+ years in leading digital agencies) will reveal how to integrate Creator Marketing into a high-impact digital strategy.
You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.
You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.
Speakers Dilara, T. Studt (1SP Agency), J. Taubert (INSIGHT GG)
Language: German
Content Creation
Marketing & advertising
Photo, Video & Content Creation