Wanfen Xia

CMO & Managing Director
Ulike
France
Born in China, Wanfen Xia moved to France in 2011 to pursue business studies. She began her career at BETC as an Account Director before relocating to Shanghai in 2018 to lead an entrepreneurial project in partnership with China Data Group. In 2019, she returned to BETC to drive the group's growth across Asia. Wanfen later connected with the Ulike team and, in 2023, was appointed CMO and Managing Director of Ulike Europe, where she now leads the group's business and marketing strategy across the European market.

Sessions

7 Sep 2025 – 10:30
Creator Stage (Creator Hub, Palais)
40 min
Wake up inspired: live WAA podcast from IFA
Live recording of Women Authors of Achievement (WAA) Podcast with Wanfen Xia, CMO and Managing Director at Ulike Europe on Sunday, September 7, at 10:30 at the Creator Stage. Over coffee, matcha and croissants, Daria Suvorova-Konstandin will bring her cultural platform to IFA, curating an intimate conversation that intersects connection, and inspiration.
With over 100 episodes and 30+ live events across Europe, WAA is known for creating spaces where curious minds, creatives, founders, and cultural shapers meet and exchange. This Berlin edition promises the same warmth, inclusive spirit, and thoughtful curation that has made WAA a community favorite.
With this amazing company, imagine what’s possible. 

Speakers D. Suvorova-Konstandin (Women Authors of Achievement (WAA) Podcast), W. Xia (Ulike)
Language: English
Content Creation
Wearables
Communication & Connectivity
Fitness & Digital Health
Photo, Video & Content Creation
8 Sep 2025 – 12:30
Dream Stage (Hall 25)
30 min
Ulike: The future of beauty tech is at home
The future of beauty isn't in the clinic – it's in your home. Discover how one brand is putting professional-grade technology in the hands of millions and reshaping the entire beauty market.
Speakers W. Xia (Ulike)
Language: English
Wearables
Fitness & Digital Health