Wanfen Xia

Born in China, Wanfen Xia moved to France in 2011 to pursue business studies. She began her career at BETC as an Account Director before relocating to Shanghai in 2018 to lead an entrepreneurial project in partnership with China Data Group. In 2019, she returned to BETC to drive the group's growth across Asia. Wanfen later connected with the Ulike team and, in 2023, was appointed CMO and Managing Director of Ulike Europe, where she now leads the group's business and marketing strategy across the European market.