
Catherine Fang
Vice President
Hisense Group
Hisense Group

Catherine Fang has played a vital role in building Hisense’s international business for over 20 years, having been worked across Europe and beyond. She brings deep understanding of global operations and strategic vision, combined with a strong user-centered mindset and in-depth knowledge of integrated product operations. Her leadership is defined by cross-cultural expertise, a results-driven approach, and a commitment to building long-term value for both the company and its global partners.
In 2025, Ms. Fang occupied the role of President of Hisense Global Commercial Center, leads the global management of sales, marketing as well as after-sales service across 8 key regions, including China, North America, Central and South America, and Europe, taking the lead to ensure consistent strategy execution and localized market success.
In 2025, Ms. Fang occupied the role of President of Hisense Global Commercial Center, leads the global management of sales, marketing as well as after-sales service across 8 key regions, including China, North America, Central and South America, and Europe, taking the lead to ensure consistent strategy execution and localized market success.
Sessions
5 Sep 2025 – 11:00
Leading with Innovation: How Hisense Owns the Moment Through Cutting-Edge Technology
Innovation Stage (City Cube)

Press Conference
60 min
As a global leader in display technology and intelligent home solutions, Hisense is set to unveil a new chapter in innovation at this upcoming launch event. Building on the successful debut of the RGB-MiniLED in this January, a breakthrough that marked a new era of accessible premium technology. Hisense will further upgrade its RGB MiniLED TV with powerful hardware improvements and AI-driven software, designed to bring fans closer to every moment of the game.
This media event marks not only a technological milestone, but also hints at the brand’s continued ambition to be where the action is, and where passion truly lives.
This media event marks not only a technological milestone, but also hints at the brand’s continued ambition to be where the action is, and where passion truly lives.
Language: English