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August 19, 2024
100 years of IFA: From the "Große Deutsche Funkausstellung" to the world's largest and most important trade fair for consumer electronics and home appliances. IFA, the world's largest and most important trade fair for consumer electronics and home appliances, is celebrating its 100th birthday this year. In December 1924...
August 15, 2024
IFA and NielsenIQ-GfK are once again partnering at IFA Berlin– a world-leading consumer electronics event being held in Berlin...
IFA Berlin is thrilled to announce that the internationally acclaimed singer, actress, and philanthropist Nicole Scherzinger will be delivering a keynote address at this year's...
August 12, 2024
At IFA 23, we delved into the innovative world of retail with Lisa Lopuck, Co-Founder and CEO of ShareGallery.com, a groundbreaking platform that merges the physical and digital shopping experiences. Discover how...
At IFA 23, we engaged in a thought-provoking discussion on sustainability in electronics with Bas van Abel, Founder of Fairphone and Co-Founder of De Clique. van Abel shares his vision for a more sustainable future...
At IFA 23, we explored the cutting-edge technology behind prescription smart glasses with Jason Gui, Co-Founder of Vue & Vigo Technologies. Discover how Vue glasses are designed to be regular glasses first, offering different styles and prescriptions...
At IFA 23, we explored the realm of robotics with Steven Maclaren, Chief Operating Officer at The National Robotarium. Explore the pervasive presence of robots in our modern world, from vacuum cleaners to groundbreaking healthcare...
During IFA 2023, we had a conversation with Charlene Hunter, CEO & Founder of Coding Black Females. During this discussion, Hunter shares her journey into the world of coding...
At IFA 23, we had a chat with Dr. Sarah Qureshi, a Pilot, Engineer, and CEO/Co-Founder of Aero Engine Craft Private Limited. In this episode, Dr. Qureshi uncovered the concealed complexities of contrails and their profound impact...
The landscape of smart home technology is rapidly evolving, with significant strides in both smart security and smart lighting. Consumer demand for enhanced convenience...
The IFA Summer Garden is delighted to announce a special live event with Jan Böhmermann and Olli Schulz, hosts of the acclaimed podcast "Fest & Flauschig,". The event will take place...
Since 2003, Korea's small and medium enterprises (SMEs) have been active participants in IFA Berlin. In the year of IFA's 100th anniversary celebration, South Korea becomes the official...
IFA Berlin announces the launch of the new, internally produced podcast "Viva la IFA". The first two episodes will be published on Friday, 26 July 2024 at 5 pm. The podcast will be hosted by the IFA team Gioia Zoli and Luca Schauseil...
The fact that topics such as health, hygiene and well-being have taken on a central role in everyone's everyday life, not least due to and during the COVID-19 pandemic, is now also reflected in the market figures for the technology and consumer...
IFA
Interviews
Opinion
German article below Have you ever heard of Helmut Lortz? No? At IFA, neither had we- until we started delving into the brand's history for its 100th anniversary that is. What is - at first glance- just a scribble of a human head with arrows pointing at eye and ear has, over tens of decades, become IFA's most iconic symbol: The “Funk-Otto”. His creator? None other than Helmut Lortz.
June 5, 2024
Business
News
Analysis
German article below Sustainability is a significant long-term consumer value. However, the recent cost of living crisis focused people's attention on economic security, while protecting the environment dropped from its 2021 peak of 16thrank in their most important personal values, to 21st rank last year. But, this is still well above the 2015 level of 25th. (Global GfK Consumer Life study 2023) With inflation stabilizing and consumers starting to feel better-off compared to...
Sustainability
Interviews
Opinion
Podcasts
At IFA 23, we sat down with Roland Damann, Managing Director of MicroBubbles GmbH, to unravel the intricacies of the global water crisis. Damann shed light on a stark reality—nearly half the world lacks access to clean water and sanitation. He delved into market dynamics where innovation is rare, and investment reluctance prevails. In response to this crisis, Damann introduced a smart solution—microbubbles infused directly into water. Placed in rainwater and...
Podcasts
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Interviews
Opinion
Podcasts
Top Stories
Popular News
At IFA 23, we had an eye-opening conversation with Rika Nakazawa, Global Vice President of NTT, as she delved into the dangers of Artificial Intelligence. Nakazawa noted AI potential to distract us from the rich intelligence already present in the world. She advocated for a shift towards organic intelligence, considering AI as just a small part of the broader landscape. She shared with us her insights on the profound impact of the Anthropocene era, where irreversible...
April 19, 2024
Business
News
Analysis
Top Stories
Popular News
German article below The tech and durables sectors continue to recover. This trend is especially apparent in the SDA categories like hair care and consumer electronic categories like digital camera and headphone product categories, which have outperformed the market as a whole. Consumers are looking for products that not only elevate personal appearance but also enhance outdoor experiences. The products referred to are therefore not limited to use at home. Increased travel...
German article belowWhen the world's largest trade fair for consumer electronics and home appliances celebrates its 100th birthday in September, the familiar IFA initials will be presented in a new design. But the anniversary is more than just a visual makeover. Over the past six months, IFA Management GmbH, in close cooperation with its shareholders - gfu Consumer & Home Electronics GmbH, owner of the IFA brand rights, and Clarion Ltd - has initiated a far-reaching...