IFA Berlin launches "Viva la IFA" podcast on 26 July 2024

Berlin, 25 June 2024 - IFA Berlin announces the launch of the new, internally produced podcast "Viva la IFA". The first two episodes will be published on Friday, 26 July 2024 at 5 pm. The podcast will be hosted by the IFA team Gioia Zoli and Luca Schauseil. In the first episodes, the two will welcome Leif Lindner, Managing Director of IFA Management GmbH, Peter Zyprian, IFA Retail Ambassador and Dr Axel Kniehl, Managing Director Marketing and Sales, Miele.

"Viva la IFA" will cover topics such as innovations, future prospects and developments. Listeners can expect a mixture of relaxed conversations and in-depth interviews with various personalities from the retail sector and the global stage.

Look forward to more exciting guests such as:

• Mali M Baum, Chair of the Advisory Board at IFA NEXT, CEO of WLOUNGE and founder of MAGDA GROUP

• William Goldstein, composer and recording artist

• Laurelie Martin, entrepreneur and co-founder of United Share GmbH

• Christian Krömer, CEO of Toysino GmbH

• Markus Utomo, creative director and toy designer

Although the podcast is mainly a German production, there will also be some episodes in English. Each episode will be 30 to 60 minutes long and will begin with a casual introduction of the guests, followed by topic-specific and technical interviews.

After the first two episodes on 26 July 2024, "Viva la IFA" will publish new episodes every fortnight on Fridays at 5 pm. Exciting bonus episodes and live podcasts from the IFA will also be released over the course of the season. The episodes will be available as a video podcast on Spotify and as an audio podcast on Amazon Music and Apple Podcasts.

IFA Berlin invites everyone to follow the launch of "Viva la IFA" and learn more about the people and ideas that are shaping the world of tomorrow.

"We are very excited to launch 'Viva la IFA' and provide a platform for insightful discussions about the future of our industry. This podcast is a great opportunity to connect with our audience in a new and engaging way," says Leif Lindner, Managing Director of IFA Management GmbH.