May 10, 2022
Trade talk
MediaMarkt awarded for delivering #1 omnichannel shopping experience
Google's Omnichannel Excellence Study (GOES), undertaken in conjunction with the German Retail Federation (HDE) has placed MediaMarkt at the top of the pack...
May 4, 2022
Smart Home
Pre-installed smart home devices a decisive factor when selecting a new home
A new white paper highlights that almost two-thirds of prospective multi-dwelling unit (MDU) residents report that pre-installation of smart home devices is an...
May 2, 2022
Key market trends revealed at IFA Digital Press Conference
Trends to premium goods, home cinema, cloud gaming and omni-channel… key statistics and figures from GfK and a guide to future trends by Omdia were...
Extended reality (AR, MR and XR)
News
LINK: A robotic assistant redefining the restaurant experience
The restaurant industry is said to be undergoing a revolutionary transformation driven by technological advancements
IFA
News
GfK, gfu, and IFA: Dazzling new partnership to bring expert market insights
In a new partnership aimed at providing valuable market insights, GfK SE, gfu Consumer & Home Electronics, and IFA Management have joined forces