Funk-Otto and beyond: The life and work of Helmut Lortz

German article below

Have you ever heard of Helmut Lortz? No? At IFA, neither had we- until we started delving into the brand's history for its 100th anniversary that is. What is - at first glance- just a scribble of a human head with arrows pointing at eye and ear has, over tens of decades, become IFA's most iconic symbol: The “Funk-Otto”. His creator? None other than Helmut Lortz.