Beyond the Game: Esteban Cambiasso & Fan Experiences
Beyond the Game: Esteban Cambiasso & Fan Experiences
Meet football legend Esteban Cambiasso at the Haier Main Stage for Beyond the Game: Fan Experiences, a live conversation celebrating performance, passion and connection.
Presented by
Track: Culture & Lifestyle
Language: English
Access: Trade Visitors Only
Some sporting moments last only seconds, but the memories they create can stay with us for a lifetime.
At IFA 2026, Haier brings the energy and emotion of the world’s greatest sporting stages to Berlin with two days of live conversations and special experiences featuring some of football and tennis’s most celebrated names.
BEYOND THE GAME: HOW SPORTS, ENTERTAINMENT AND BRANDS CREATE UNFORGETTABLE FAN EXPERIENCES
What turns an event into a moment that fans remember? A conversation exploring the relationship between sport, entertainment, brands and communities, featuring: Esteban Cambiasso, former international football player; Christian Overduin, Global Partnerships Manager at 433; Ainhoa Pérez, football reporter for DAZN Spain; Natalia Sellibara, Head of SDA, Robot and TV at Haier Europe; and Francesca Tognoni, Senior Brands & Sponsorship Manager at Haier Europe.
Experience the connection beyond the game
Join Haier at the Main Stage to meet football legend Esteban Cambiasso, hear the stories behind his achievements, and discover how sport, technology and passion create unforgettable fan experiences.
