4–8 Sep 2026
Hall 17
IFA Playbox
A new Kids & Family Experience Area where gaming, creativity, active play and sweet surprises come together for an interactive family moment at IFA.
Track: Culture & Lifestyle
4–8 Sep 2026
What the Funk - 100 Years Funkturm
Berlin’s iconic Funkturm turns 100. “What The Funk” celebrates a century of technology, communication and culture with new perspectives, historic visuals and exclusive experiences.
4–5 Sep 2026
Hall 6.2 / Hall 6.2 / Booth 107
Live Speech session with BenQ Product Specialist
Get in touch with a BenQ Product Specialist
Track: Smart & Sustainable Living
Language: English
Computing & Gaming
4–8 Sep 2026
Palais / Outdoor area in front of the Creator Hub in the Palais
Discover Dolce Vita with Pesto Barilla
Pesto Barilla brings a touch of Dolce Vita to Berlin. Discover the taste and irresistible creaminess of Pesto Barilla and try your luck at our prize wheel for a chance to win a great prize.
Track: Culture & Lifestyle
Language: German, English
4–8 Sep 2026
Hall 3.2 / Booth 155
Instant Photo Experience
Track: Culture & Lifestyle
Content Creation
Communication & Connectivity
4–8 Sep 2026
Hall 6.2
IFA Bumper Arena – Ready, Set, Bump!
Free rides for everyone!
Track: Culture & Lifestyle
4–8 Sep 2026
Hall 19
IFA Merchandise 2026
From statement pieces to everyday essentials: the official IFA 2026 merchandise collection brings IFA’s visual identity, Berlin spirit and tech culture into wearable form, available exclusively onsite in Hall 19.
Track: Culture & Lifestyle
4–8 Sep 2026
Eingang Nord
A8 (EA)
The new range from JURA – our slimmest fully automatic coffee machine
4–8 Sep 2026
Creator Stage
Golf R Light Experience
Design it. Project it. Take it home. Customise your own Golf R look and see it come to life live at the Creator Hub.
Track: Culture & Lifestyle
Entertainment
Mobility
4–8 Sep 2026
Palais / Creator Hub
Art Shapes the Future: Artist Showcase with Fotografiska & Volkswagen R
Explore works by Wiktor Franko, Maximilian Neretin and Alba Ruiz Lafuente, the three artists selected from more than 1000 submissions to the Art Shapes the Future Open Call. Their works examine the relationship between technology, humanity and social change through artistic approaches spanning photography, video and AI.
Track: Culture & Lifestyle
Content Creation
Communication & Connectivity
4–8 Sep 2026
Sommergarten / Mobility Track
Mobility Track 2.0 – Experience Future Mobility
Don't just look at the future of mobility. Take it for a spin. Mobility Track 2.0 brings smart mobility onto the road, giving visitors the chance to test e-scooters, e-bikes and other innovative mobility solutions first-hand.
Mobility
4–8 Sep 2026
Hall 15 / 121
RoboCup 2026: Robot Football & Autonomous Robotics Live
Robots that think, decide, and play. RoboCup brings live autonomous football and advanced robotics to IFA.
Track: World of AI & Future of Tech
Content Creation
Content Creation
4–8 Sep 2026
Palais / PAF-109
Assetto Corsa EVO — Drive the Nürburgring Nordschleife in VR
Free multi-rig VR sessions open to all visitors throughout the show. Fanatec sim rigs, Pimax Dream Air headsets, on-site technical support by AK Informatica. Walk-in, no booking required.
Track: Culture & Lifestyle
Virtual Production
4–7 Sep 2026
Hub 27
TechTalk @ Reseller Park
Trade, security & the future of smart tech. Live on stage. Four days, expert speakers, and DI.DAY: hands-on guidance on European digital alternatives.
Track: Smart & Sustainable Living
Language: Englisch and German
Smart Home Ecosystems
Smart Living Forum
Right to Repair
Circular Economy
Reseller Park
4–7 Sep 2026
Hall 2.1 / Booth 101
Culinary Experience with Alexander Herrmann
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Flavours and personal memories, back on the plate
Track: Culture & Lifestyle
Language: German
Entertainment
Home & Entertainment
4–8 Sep 2026
Hall 3.2 / Stand 133
Stick!t: On-Demand Personalization with Generative AI
Stick!t brings mass customization to stickers, combining on-demand personalization, generative AI and creativity to turn standard products into unique, personal experiences.
Track: World of AI & Future of Tech
Language: English, Italian, German, Spanish, French
Access: Trade Visitors Only
AI in Retail
Artificial Intelligence
Content Creation
Communication & Connectivity
4–5 Sep 2026
Hall 25 / H25-127
Indoor Low & Slow BBQ: Brisket with LUMO
Can American low and slow BBQ move indoors? Discover how LUMO brings the brisket experience inside, from slow smoking and controlled heat to the final slice and tasting.
Track: Culture & Lifestyle
Language: English
Access: Limited capacity. RSVP required.
Smart Home Ecosystems
Next-gen Brand Storytelling
Retail Innovation Zone
Home Appliances
Smart Home
4–7 Sep 2026
Hall 4.1 / 113
Live Cooking Demonstration
Stop by, sample, and enjoy!
Track: Culture & Lifestyle
Entertainment
Home Appliances
4–6 Sep 2026
Hall 19 / Merch Store
IFA Merch x Anker Collab Raffle Happy Hour
From Friday to Sunday, the IFA Merch Spot turns into a daily Raffle Happy Hour at 16:00, giving visitors the chance to win exclusive IFA x Anker collab Tee.
Track: Culture & Lifestyle
Entertainment
Communication & Connectivity
