4–8 Sep 2026
Location: Creator Stage

Golf R Light Experience

Design it. Project it. Take it home. Customise your own Golf R look and see it come to life live at the Creator Hub.

Presented by
 
Track: Culture & Lifestyle

Volkswagen R is turning the Golf R into an interactive highlight at the Creator Hub during IFA: visitors can customise the Golf R to their own specifications. Using an iPad, visitors create individual designs which are projected live onto the Golf R via 3D projection mapping, instantly visible, presented in an evocative way and perfect for a personalised photo.

This creates a special 'Creator Moment': guests design their own Golf R look, experience the projection live on the car and can then have their photo taken with their personalised design. A photographer will be on hand to capture the results straight away, as a high-quality IFA photo opportunity and as a personal memento of a futuristic Volkswagen R brand experience.

Be there: design your own personal Golf R look, project your light design live onto the car, and take your personalised IFA photo straight home with you.

Golf R: Combined fuel consumption: 8.3–8.1 l/100 km; Combined CO₂ emissions: 188–183 g/km; CO₂ class(es): G.

The vehicle colour shown is not available to order.

 

More information: Volkswagen Golf R

Instagram: @volkswagen_r

 

Golf R Light Experience