4 Sep 2026 – 14:30
Hall 1.1 / 101
30 min
Live Cooking with Food Artist Sabrina Cipolla
Experience firsthand the creation of the extraordinary dessert Azure Mirage and discover sophisticated techniques from the world of modern pastry.
Track: Culture & Lifestyle
Language: German
Content Creation
Entertainment
Home & Entertainment
4 Sep 2026 – 15:00
Hall 2.2 / Booth 114
60 min
Jackery IFA New Launch Event
Be among the first to experience Jackery's latest energy innovations at IFA 2026, featuring new launches, live demonstrations and the future of portable and home energy.
Track: Smart & Sustainable Living
Language: English
Access: Limited capacity. RSVP required.
Smart Home Ecosystems
Smart Home
4 Sep 2026 – 15:00
Dream Stage (Hall 25)
60 min
Live Podcast - Plastik im Ohr
Plastik im Ohr, that's Olli from Berlin and Torsten from Bremen, two figurine collectors who've made it their mission to chat every Tuesday about all the fun stuff in pop culture.
Track: World of AI & Future of Tech
Speakers
Olli Schultze
Podcaster/Content Creator, Plastik im Ohr – Der Podcast
Torsten Diersen
Podcaster / Content Creator / DJ, Plastik im Ohr – Der Podcast
Giuliana Jakobeit
Voice Actress, Actress & Voice Artist, Plastik im Ohr
Language: German
4 Sep 2026 – 15:00
Creator Stage
40 min
How Art Shapes the Future: Fotografiska x Volkswagen R
How can art help us imagine and shape the future? Following Fotografiska Emerging’s Art Shapes the Future Open Call, developed in collaboration with IFA and Volkswagen R, this panel brings together perspectives from photography, mobility and innovation.
Track: Culture & Lifestyle
Speakers
Ina Marie Knabe
Brand & Partnerships Director, IFA
Andreas Mindt
Head of Volkswagen Group Design, Volkswagen AG
Sophia Emmerich
(Moderator)
Lead Editor Fotografiska Emerging  , Fotografiska Berlin
Maximilian Neretin
Photographer & Art Director, Winning Artist of Open Call
Language: English
4 Sep 2026 – 15:40
Creator Stage
20 min
The Glow You’re Missing: Why Pleasure Is the Ultimate Beauty Tech
Join Verena Singmann, Womanizer's head of Global Public Relations and Elisabeth, Womanizer's Head of User Research as they discuss how pleasure is the ultimate beauty tech. 
Track: Culture & Lifestyle
Speakers
Elisabeth Neumann
Head of User Research , Womanizer
Verena Singmann
Head of Global Public Relations, Womanizer
Language: English
4 Sep 2026 – 16:00
Dream Stage (Hall 25)
40 min
The car as the third habitat: The future of in-car entertainment
In-car entertainment is becoming a key differentiator, for automotive manufacturers as well as for content providers. As vehicles become increasingly connected and automated, demand is growing for high-quality, robust, and personalized entertainment solutions. The car as a third living space opens up new business models and target groups, from streaming services and interactive formats to applications for mobile office and gaming.
Track: World of AI & Future of Tech
Speakers
Maximilian Baur-Tauber
VP Business Development & Partnerships, Seven.One Entertainment Group
Thorsten Böhmer
Vice President Automotive Sales, Gracenote
Sven Eckoldt
Global Partnerships Lead, CARIAD
Robert Glas
Director Automotive Technology, 3SS
Christian Hufnagel
Head of ARD Audio Lab, ARD
Arkin Kol
Vice President Commercial Partnerships Europe, Dolby
Dr. Jörn Krieger
(Moderator)
Journalist and Moderator
Language: German
Entertainment
4 Sep 2026 – 17:00
Sommergarten Stage
5 h
(CANCELLED) Luciano - Summer Open Air Tour 2026
Luciano brings his hard-hitting drill sound to IFA Sommergarten on 04.09.
Track: Culture & Lifestyle
4 Sep 2026 – 18:00
Other / Kurfürstendamm 229, 10719 Berlin
5 h 45 min
Immersive Experience Network Huddle

The Immersive Experience Network Huddle connects creators, producers and experts across live immersion, experience design and interactive art.

Track: Culture & Lifestyle
4 Sep 2026 – 18:30
Other / GRACE, Hotel Zoo Berlin, Kurfürstendamm 25
1 h 30 min
MediaMarktSaturn Business Leaders' Night 2026
Meet leading voices from business, tech and entertainment as they arrive for MediaMarktSaturn's exclusive Business Leaders' Night, with red-carpet photo and interview opportunities.
Track: Retail & Future of Commerce
Language: English/ German
Access: Registration needed
4–8 Sep 2026
Other
Full-Day
IFA Paper
IFA Paper, the official magazine of the show, brings you first-hand insights, sharp analysis, curated product stories and on-the-ground info.
Track: Culture & Lifestyle
4–8 Sep 2026
Hall 25 / Stand 163
Full-Day
The Mood Mirror: Reflecting Humanity
Smile, frown, or act surprised. Step up to our humanoid mirror and see how beautifully technology can reflect human emotion.
Track: World of AI & Future of Tech
Language: English
Robotics
Artificial Intelligence
Entertainment
IFA Next
4–8 Sep 2026
Hall 25 / H25-361
Full-Day
U2 System Returns with New and Upgraded PURISOO PLUS
U2 System returns to IFA for two consecutive years with its new and upgraded PURISOO PLUS, a premium portable water purifier bottle.
Track: Smart & Sustainable Living
Language: English
Access: Trade Visitors Only
Ecodesign
IFA Next
4–8 Sep 2026
Hall 3.2 / H3.2-171
Full-Day
OSCAL Brings Outdoor Innovation and Smart Power to IFA 2026
Discover OSCAL's outdoor ecosystem at IFA 2026, featuring rugged smartphones and powerful portable energy solutions designed for exploration, independence, and life beyond limits.
Track: Retail & Future of Commerce
Language: English
Access: Limited capacity. RSVP required.
Digital Marketing
IFA Global Markets
4–8 Sep 2026
Palais
Full-Day
Create Without Limits: Dell at the Content Creator Hub
See how Dell builds for creators: spaces shaped by colour, machines shaped by the way you actually work.
Track: Marketing & Creativity
Language: English
Content Creation
Creator Connect
Content Creation
4–5 Sep 2026
Hall 3.1 / Stand 101, Hall 3.1
Full-Day
Beyond the Game: Meet the Sport Legends with Haier
Meet football and tennis legends at Haier Main Stage for live conversations and experiences celebrating performance, passion and connection. 
Track: Culture & Lifestyle
Language: English
Access: Trade Visitors Only
Home Appliances
4–7 Sep 2026
Hall 23 / Booth 101
Full-Day
Sound Experience at Metz – When an OLED Becomes a True Sound Experience
Metz, a German TV manufacturer with a long tradition, turns sound into an experience: discover the powerful, immersive sound of a premium OLED TV, with no soundbar or external speakers.
Track: Culture & Lifestyle
Language: German and English
Home & Entertainment
4–8 Sep 2026
Hall 4.1 / Hall 4.1 Stand 109
Experience the Calm™ Connected Kettle Live at IFA
Discover the Calm™ Connected Kettle and explore app-controlled illumination scenes and colours. Test the connected features and create your own Calm™ moment at IFA.
Track: Smart & Sustainable Living
Access: Trade Visitors Only
Smart Home Ecosystems
Home Appliances
4–8 Sep 2026
Palais
Sony x IFA Creator Hub - Supporters from the very beginning
For 3 years, Sony has helped shape the IFA Creator Hub. In 2026, we continue this commitment with masterclasses on podcasting, photography, Cinema Line and content creation, sharing practical tips, inspiration and real creator expertise.
4–8 Sep 2026
Palais
IFA Creator Hub
Track: Marketing & Creativity
4–8 Sep 2026
Hall 13
IFA Beauty Hub
The IFA Beauty Hub brings beauty tech, treatments and interactive product experiences together in a curated live experience zone.
Track: Smart & Sustainable Living