Ina Marie Knabe

Ina is Brand & Partnerships Director at IFA, the world’s largest tech event connecting consumer electronics, home appliances and future tech. She played a key role in shaping IFA’s strategic evolution, leading its repositioning and rebranding around IFA’s 100th anniversary to connect its heritage with a new generation. Today, she leads IFA’s brand strategy and strategic partnerships, building connections across technology, business and culture to grow the event’s relevance and impact.