Beauty Hub (Hall 17)
makeON, the next step in Korean beauty: innovative beauty device brand

Discover makeON’s most loved beauty devices—innovative, simple, and elevating your daily skincare. Don’t miss the new product debuting in Korea this October.
Language: english
Home Appliances
Fitness & Digital Health
JD.com: International Expansion and Partnerships

Established strong relationships with leading brands around the world. These trusted relationships, with customers at their core, have helped JD.com to grow into the biggest retailer in China.
IFA Global Markets
Home Appliances
30 May – 2 Jun 2025
RSO Berlin, Schnellerstraße 137, 12439 Berlin
Home Again x IFA – in collaboration with Technics & Pioneer: Sound, culture & innovation
Tech meets techno: IFA x Home Again kicks off Moments with music, panels and rave energy at Berlin’s Revier Südost.
Audio
From insight to inspiration – IFA Kick-Off 2025 delivers future-shaping content and conversations in Berlin.
AI
Connectivity
Content Creation
Robotics
Sustainability
29 Aug 2025 – 18:30
Café Bar, Fotografiska Berlin, Oranienburger Str. 54, 10117 Berlin
3 h 30 min
Berlin Connect x IFA: AI, us and everything in between
Open Q&A, Speed Connect and cocktails with a twist
Access: Limited capacity. RSVP required.
AI
Connectivity
Photo, Video & Content Creation
3 Sep 2025
Grosser Stern, Level 4, VIP Room 1 & 2 incl. Sundeck
35 years of Aqipa gear gurus – celebrate and win!

Aqipa – the pan-European growth accelerator & distributor for brands like GoPro, Marshall, Polaroid, Aiper, AKG, Ledger or Pure celebrates 35 years and says thank you to the industry and its partners.
Access: Registration needed
Marketing & advertising
Audio
Computing & Gaming
Home Appliances
Fitness & Digital Health
Home & Entertainment
Photo, Video & Content Creation
Press Conference
60 min
At Acer, we believe technology can break barriers and empower people to do more, whether you’re working, gaming, or just living life. Join our event where we will unveil our latest innovations ahead of IFA.
Language: English
Press Conference
1 h 30 min
Language: English (translation available)
Access: Registration needed
4 Sep 2025 – 8:00
Creator Stage (Creator Hub, Palais)
9 h
IFA Retail Leaders Summit 2025
The IFA Retail Leaders Summit: A C-level meeting for retail, tech and consumer brands - exclusive, focussed, future-oriented.
4 Sep 2025 – 10:00
Ignite Possibilities: Anker Innovations Global Launch Event at IFA 2025
Dream Stage (Hall 25)

Press Conference
45 min
At IFA 2025, Anker Innovations unveils its unified global brand vision alongside major product launches that bring intelligence into everyday life. Under the theme “Ignite Possibilities Through Ultimate Innovation,” the showcase explores how AI-driven solutions are transforming the way we live, move, and connect.
Language: English (no translation available)
Press Conference
60 min
At IFA 2025, Samsung will showcase its vision for how AI is shaping the modern home, both now and in the future. As a leader in AI Home solutions, Samsung will demonstrate how its mobile devices, TVs, laptops, and home appliances harness AI to enrich daily life. The presentation will highlight the transformative potential of AI in the home, with a focus on how Samsung’s AI-enabled products and SmartThings ecosystem work together seamlessly to simplify everyday living.
Language: English (no translation available)
Access: Invitation Only
4 Sep 2025 – 18:00
Sommergarten Stage
4 h
IFA Sommergarten Opening Night - with Deine Cousine and EVIL JARED x KROGI
Rockstars and Newcomers celebrate the opening of IFA and Sommergarten with Berlin and the world.
Audio
4–10 Sep 2025
Entrance South
MAGICAL MANTI – Elisa Duca at IFA 2025
With MAGICAL MANTI, Elisa Duca creates an immersive installation where technology meets radical imagination.
Content Creation
5 Sep 2025
Entrance South
Tech & trends – on tour at IFA - last slots available
Smart guided to the trends that count - the IFA trade visitor tours provide clear insights for trade visitors.
AI
Connectivity
Sustainability
5 Sep 2025 – 9:00
Trade Visitors Lounge, South Entrance, Messe Süd, Berlin
2 h
French Tech Berlin Community Breakfast

Networking Breakfast with French Tech Berlin, meet Startups, Investors...
Language: English
Access: Registration needed
IFA Next
5 Sep 2025 – 10:00
Beauty Hub (Hall 17)
8 h
Ulike at IFA: Bringing clinical-grade expertise to your home

Experience Ulike, a global leader in at-home beauty technology. Visit us at IFA 2025's Beauty Hub to try our clinical-grade devices, and catch the latest beauty tech insights at the Dream Stage.
Language: English, German, French, Spanish, Italian, Chinese, Japanese
Access: Registration needed
Marketing & advertising
Fitness & Digital Health
5 Sep 2025 – 10:15
Dream Stage (Hall 25)
45 min
MediaMarkt Saturn - Retail Media x Marketplace: Best Practices and Synergies

Further information will follow
Speakers T. Ahlers (MediaMarktSaturn), C. Kollesch (MediaMarktSaturn)
Language: German
5 Sep 2025 – 11:00
Hall 5.2A, Booth 175
60 min
The end of the smartphone era? AR glasses, AI wearables & more with iKnowReview & Patrick Schneider
Extended reality (AR/VR/XR)
Wearables
Photo, Video & Content Creation
5 Sep 2025 – 12:30
Hall 1.1 / Stand 104A
60 min
2 Stars – 1 Stage: The Rematch
Star chefs Alexander Kumptner and Viktoria Fuchs go head-to-head in a Siemens live cooking showdown with jury and award ceremony.
Content Creation
Home Appliances