U2 System Returns with New and Upgraded PURISOO PLUS
U2 System returns to IFA for two consecutive years with its new and upgraded PURISOO PLUS, a premium portable water purifier bottle.
U2 System, a top-tier design agency in South Korea, has dedicated its work to connecting people and technology through user-centred design and usability. With 23 years of expertise in UX design, U2 System has been providing user-centred product planning, design, development, and commercialisation. Its Emotional UX Convergence Research Center has allowed the company to continuously conduct UX research and participate in various national R&D projects and future-oriented innovation initiatives.
Leveraging its UX research and development capabilities, U2 System planned and developed its own portable water purification bottle 'PURISOO' and successfully introduced it to the global market. This year, U2 System has returned to IFA with the latest model 'PURISOO PLUS.'
Both PURISOO and PURISOO PLUS provide safe drinking water by pumping contaminated water through a high-performance filtration system. Designed for maximum portability, the products feature a modular filter system consisting of upper and lower filter cartridges that can be configured with an Ultra Filtration (UF) membrane incorporating antibacterial materials, Activated Carbon Fiber (ACF), and Ion filter media according to user needs. The filtration system removes 99.99% of waterborne bacteria that can cause human diseases while also improving water taste, reducing unpleasant odours, and effectively filtering limescale. In addition to purifying shallow water sources, the included extension hose kit enables users to collect and purify water from deeper or hard-to-reach water sources.
With these advantages, PURISOO is suitable for a wide range of applications, including emergency preparedness and disaster relief, military field operations in harsh environments, outdoor activities such as hiking, camping, and backpacking, as well as domestic and international travel. Furthermore, by reducing reliance on single-use plastic bottles, PURISOO contributes to environmental sustainability and supports ESG initiatives.