The secret ingredient: Andy Zingler cooks up his own VW secret sauce!
The secret ingredient: Andy Zingler cooks up his own VW secret sauce!
Andy Zingler is always on the road, and he knows good food is part of the journey. At IFA he plugs an induction hob into the Vehicle-to-Load (V2L) port of the new VW ID. Cross and cooks his own secret sauce for the Volkswagen currywurst, live on stage. Andreas Mindt, Head of Volkswagen Group Design, is there to taste it, and to explain why every good design needs a secret ingredient of its own. Entertainer Alina Khani hosts, keeps the two of them honest and pulls the audience into the action. One secret sauce, two disciplines. Live at IFA.
Presented by
Track: Marketing & Creativity
Language: German
One hour, one hob, no mains socket. Andy Zingler cooks live at the Volkswagen stand on electricity drawn straight from the new VW ID. Cross, building his own take on the sauce that made the Volkswagen currywurst a Volkswagen Originalteil with a part number of its own.
Andreas Mindt tastes, judges and draws the parallel: stability and likeability get you a long way, in a kitchen and in a car, but the secret ingredient is what people remember. Alina Khani steers the hour and makes sure nobody in the room is only watching.
Andreas Mindt tastes, judges and draws the parallel: stability and likeability get you a long way, in a kitchen and in a car, but the secret ingredient is what people remember. Alina Khani steers the hour and makes sure nobody in the room is only watching.
- Andy Zingler cooks live at IFA, powered by the VW ID. Cross.
- Alina Khani hosts, and keeps everyone in the room in on it.
- Electric mobility, everyday culture and humour in one live moment you can taste.
