Liebherr Freshness Challenge
Liebherr Freshness Challenge
How long does freshness really last?
One lettuce, 12 days in a sealed BioFresh drawer: join us on 7 September at 11am for the live reveal at our stand and taste the results for yourself.
Presented by
Track: Smart & Sustainable Living
Language: English
Ever wondered how long fresh produce can really last?
At IFA 2026, we're putting Liebherr's BioFresh technology to the test. A fresh head of lettuce will be stored in a sealed BioFresh drawer for 12 days before being revealed live on our stand.
Join us on 7 September at 11am to see the result for yourself. Because in the end, most people only believe what they see.
The best part: visitors will have the opportunity to taste the lettuce immediately after the reveal.
Keep food fresh up to 5x longer with BioFresh
