5 Sep 2026 – 14:30
Innovation Stage
30 min
From Europe, for the World: Building the Ecosystem for Physical AI
Information will follow
Track: World of AI & Future of Tech
Speakers
David Reger
CEO & Founder, NEURA Robotics
5 Sep 2026 – 15:00
Expert Talks (Hall 26c)
30 min
Circularity Unleashed
Join us as we interview the author of  the book, CIRCULARITY UNLEASHED. Dennis Dahrendorff has worked more than 15 years in the consumer electronics, including buyback, trade-in, electronics insurance, refurbishment, and international resale.
Track: Retail & Future of Commerce
Speakers
Mr Dennis Dahrendorff
CEO, GCT (Global Circular Tech)
Language: English
Access: Trade Visitors Only
Circular Economy
IFA Global Markets
5 Sep 2026 – 15:00
Creator Stage
60 min
Get Slimy About Gut Health – The Underestimated Protective Layer of Our Body
In the Healthwise Live Podcast at IFA, Nils Behrens talks with gastroenterologist Prof. Dr. Martin Storr about why gut mucus isn't something to be squeamish about, but rather an underestimated multitalent – and what role nutrition, dietary fiber, and our daily habits play in its protective power.
Speakers
Nils Behrens
Host / Strategic Brand Partner, Sunday Natural
Dr. Martin Storr
Specialist in internal medicine with a focus on gastroenterology
Language: German
5 Sep 2026 – 16:00
Creator Stage
60 min
Sony @ IFA: The Choice for Street-Photography
MASTERCLASS: Sony – The Choice for Street: Street Photography – “Telling Stories on the Streets” with Thomas Kakareko
Track: Marketing & Creativity
Speakers
Thomas Kakareko
Street Photographer
Language: Deutsch
Access: Registration needed
5 Sep 2026 – 16:00
Dream Stage (Hall 25)
30 min
A Love Letter to the Machine: How Designing Emotions is Central to the Human Experience
In the future, products must go beyond mere functionality and connect with users on a human level. Expect insights on how emotional design principles can help brands create meaningful, engaging and memorable user experiences that transform ordinary interactions into significant moments.
Track: World of AI & Future of Tech
Speakers
Abdulrahman Hadi
UX Trend Strategist, Consumer Tech, WGSN
Language: English
Robotics
Artificial Intelligence
Computing & Gaming
Home Appliances
Smart Home
5 Sep 2026 – 16:30
Dream Stage (Hall 25)
1 h 30 min
Pitch Battle Semifinals 2
From AI driven platforms to game changing digital solutions, leading software startups take the stage to compete for a place in the Pitch Battle Final. Discover the ideas shaping tomorrow's digital world.
Track: World of AI & Future of Tech
Language: English
5 Sep 2026 – 17:00
Creator Stage
30 min
„Magic Moments“ VFX-Revolution im Content-Business
High-end VFX are no longer the exclusive domain of Hollywood. How creators are shaping visual storytelling—and what editorial teams can learn from influencers about visual aesthetics.
Track: Marketing & Creativity
Speakers
Michael Brycz
Founder & Managing Director , Bitstream Media Lab
Language: German
Content Creation
Virtual Production
5 Sep 2026 – 17:30
Creator Stage
30 min
I Am No One
The sequel to "You Are Useless". A confession about how I slowly became no one: chasing numbers, scrolling Instagram for 8 hours, letting AI think for me. And why fighting to be someone is the only work left.
Track: Marketing & Creativity
Speakers
DAvide Colla
Founder & Creative Director, 150UP
Language: English
Content Creation
Artificial Intelligence
6 Sep 2026 – 10:00
Dream Stage (Hall 25)
10 min
Welcome Session: What’s Moving the Startup World?
What’s moving the startup world?

Kick things off with a quick look at the topics currently shaping the startup ecosystem – and get a preview of what’s coming up in the programme.
Language: English
6 Sep 2026 – 10:10
Dream Stage (Hall 25)
20 min
Founder Stories - Famagic
What’s behind successful startups?

Inspiring stories, bold decisions, challenges and valuable learnings: Hear first-hand what founders have experienced and learned along their journey.
Track: World of AI & Future of Tech
Language: German
6 Sep 2026 – 10:30
Expert Talks (Hall 26c)
60 min
Fireside Chat with APPLiA Director General, Paolo Falcioni
As Director General of APPLiA, the trade association for the home appliance industry in Europe, Paolo Falcioni has one of the very best overviews of European trends.
Track: Smart & Sustainable Living
Speakers
Paolo Falcioni
Director General, APPLIA
Language: English
Access: Trade Visitors Only
Circular Economy
Smart Living Forum
Right to Repair
IFA Global Markets
6 Sep 2026 – 10:30
Creator Stage
30 min
More Than a Momentum: Women's Basketball Between Progress and Visibility
With the FIBA Women's Basketball World Cup 2026 in Germany underway, one question stands out: what role do technology and social change play in shaping the future of women's basketball? This panel talk looks beyond the sport itself.
Track: Culture & Lifestyle
Speakers
Svenja Brunckhorst
Manager, Girls' and Women's Basketball – ALBA Berlin, ALBA BERLIN Basketballteam e.V.
Pia Greiten
President of Athleten Deutschland e.V. / Chair of the DOSB Athletes' Commission, Athleten Deutschland e.V.
Lisa Ramuschkat
Presenter
Entertainment
Diversity and Inclusion
6 Sep 2026 – 11:00
Creator Stage
20 min
How Creators Build Media Companies that Last
This fireside chat with Emma Harman, Co-CEO of Whalar, explores how creators can win by thinking like a media company: shaping culture, owning their audience relationship, building across formats and platforms, and turning influence into a resilient business.
Track: Marketing & Creativity
Speakers
Jim Louderback
CEO & Editor, Inside the Creator Economy
Language: English
6 Sep 2026 – 11:20
Creator Stage
40 min
The Creator Economy: A Survival Guide
A grounded look at the creator economy today - contracts, monetization, platform diversification - and the skills creators need to build a sustainable, long-term career. 
Track: Marketing & Creativity
Speakers
Kaya Yurieff
Co-Founder, Scalable
Louisa Ioannidou
CEO, The Soul Media
Tobias Hoss
Co-Founder and Senior Advisor, 30 Dishes, Copyright Capital, TopFan, Talentir
Irena Graf
Founder / Publisher, The Mice Blog
Language: English
Content Creation
6 Sep 2026 – 11:55
Dream Stage (Hall 25)
5 min
Closing Session: What Stays With Us?
What will we take away?

To wrap up the day, the Startup Association reflects on the key topics, insights and learnings – and what they mean for the startup world of tomorrow. A final look ahead to close an inspiring day.
Language: English
6 Sep 2026 – 12:00
Creator Stage
60 min
Sony @ IFA: Sony Cinema Line – Kreative Videografie

MASTERCLASS: Sony Cinema Line – Creative Videography – Exclusive insights with the new Sony FX5 camera, featuring Dennis Schmelz and Open Iso

MASTERCLASS on the Sony Cinema Line

Creative Videography – Exclusive insights with the new Sony FX5 camera, featuring Dennis Schmelz and Open Iso

Track: Marketing & Creativity
Speakers
Joseph Lotter
Cinematographer, filmmaker and photographer
Dennis Schmelz
Filmmaker, Sony Ambassador
Language: Deutsch
Access: Registration needed
6 Sep 2026 – 12:30
Expert Talks (Hall 26c)
Is This the PCpocalypse? Rethinking Personal Computing in the AI Era
As multimodal AI, natural voice interfaces, and ambient hardware mature, the PC's screen-and-keyboard paradigm faces its true existential shift. Can it survive?  If personal computing, components and accessories are part of your product mix, you won't want to miss this session.
Track: World of AI & Future of Tech
Speakers
Bob Snyder
Editor-in-Chief, Channel Media Europe
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Future of Work
Wearables
Quantum Computing
Computing & Gaming
IFA Global Markets
6 Sep 2026 – 12:30
Expert Talks (Hall 26c)
60 min
The Post-Connected Era: Hardware, Agents, and Sustainable Tech at IFA 2026
What have you seen at IFA 2026? This fast-paced, entertaining, high-impact presentation from a veteran industry editor breaks down the standout product launches, design shifts, and commercial breakthroughs unveiled at IFA Berlin 2026.
Track: World of AI & Future of Tech
Speakers
Bob Snyder
Editor-in-Chief, Channel Media Europe
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Circular Economy
Robotics
Wearables
IFA Global Markets
6 Sep 2026 – 12:45
Dream Stage (Hall 25)
45 min
The Sensory Intelligent Home: Designing Future Living Experiences
Global consumer trend forecaster WGSN and consumer tech giant TCL join forces to reveal how sensory intelligence, AI and emotional design are turning smart houses into seamless, human-centered ecosystems.
Track: World of AI & Future of Tech
Speakers
Shane Lee
Chief Designer & General Manager, TCL Industries, TCL Industries
Lisa Yong
Director of Consumer Tech, WGSN
Language: English
Artificial Intelligence
Robotics
Audio
Computing & Gaming
Home Appliances
Home & Entertainment
Mobility
Communication & Connectivity
Smart Home
6 Sep 2026 – 13:00
Creator Stage
40 min
Lights, Camera, Create: The Content Creator Tech Toolkit
From cameras to editing tools, get practical insight into the gear and tech powering top creators - so you can build a setup that delivers pro-quality content.
Track: Marketing & Creativity
Speakers
Robb Montgomery
Founder, Smart Film School
Matti Levesque
Co-Founder & Managing Director, Slay House
DasistJay
By 2025, tech is as natural as breathing and IFA gives the minds behind it a stage.”
Language: English
Content Creation