Press Conference
45 min
The media briefing will focus on news from the FRITZ! product world for the digital home in the areas of fibre optics, mesh Wi-Fi, smart home and energy management, as well as AVM's contribution to Europe's digital sovereignty.
Language: German (translation available)
Access: Registration needed
Media Reception
3 h
The official media reception of IFA, ShowStoppers, will feature over 70 innovative companies showcasing a dynamic mix of next-generation consumer technologies and smart home appliances. The event offers hands-on product demonstrations and immersive experiences, creating a powerful platform for media to engage directly with the future of tech
Language: English
Access: Registration needed
4 Sep 2025 – 18:00
Innovation Stage
IFA Opening Gala
On 4 September 2025, the IFA Opening Gala will once again bring together high-profile guests from politics, the technology industry and the media. Together, they will celebrate the start of IFA 2025 and open the trade fair, which will be all about innovation, dialogue and technological progress.
Access: Invitation Only
5–9 Sep 2025
IFA Paper 2025
The IFA Paper provides trends, voices and stories with substance - as a printed compass through the IFA and far beyond.
AI
Content Creation
Research & Development
Robotics
Sustainability
Connectivity
5–9 Sep 2025
Innovation Stage
IFA 2025 content preview – Bold voices, future visions
Talks, panels & real innovations: IFA 2025 shows how technology is already changing our everyday lives.
IFA Next
Audio
Communication & Connectivity
Computing & Gaming
Home Appliances
Fitness & Digital Health
Home & Entertainment
Mobility
Photo, Video & Content Creation
Smart Home
5–9 Sep 2025
Messe Berlin / Entrance Messe South + North
IFA Merch – Wear the future
IFA Merch 2025 is back – bold, vibrant and smart. Tech meets Berlin street style in this exclusive drop.
Content Creation
Photo, Video & Content Creation
5–9 Sep 2025
Messe Berlin
Tech & trends – on tour at IFA
Smart guided to the trends that count - the IFA trade visitor tours provide clear insights for trade visitors.
AI
Connectivity
Sustainability
5 Sep 2025
Innovation Stage
From ‘future dreams’ to ‘the new normal’: How AI and smart home appliances are changing our homes
Artificial intelligence is fundamentally changing the home appliance industry – from predictive maintenance and personalised user experiences to more sustainable energy use. This presentation highlights current developments, shows specific application examples and discusses opportunities and challenges on the path to a connected, smart home.
Speakers M. Miele (Miele & Cie. KG)
AI
Connectivity
Sustainability
Home Appliances
5 Sep 2025
Innovation Stage
Serving the consumer by preserving the planet: opportunities and challenges for the appliance industry
Electrolux Group has always put consumers first, creating experiences that improve quality of life while advancing energy and water efficiency. Now the company is going further, integrating sustainability across the entire consumer journey, from purchase to product end-of-life. This session explores how consumer-centric innovation and circular models can preserve planetary resources and enable truly sustainable lifestyles, highlighting the need for industry-wide collaboration.
Speakers Y. Fierling (Electrolux Group)
Language: English
Sustainability
Home Appliances
5–9 Sep 2025
Hall 17
Glow up with the IFA Beauty Hub
Explore beauty in all its forms – hands-on, high-tech and everything in between, only at the IFA Beauty Hub.
Content Creation
Fitness & Digital Health
Photo, Video & Content Creation