6 Sep 2025 – 15:00
Sommergarten Stage
7 h
Ikkimel & Friends Open Air – Live at IFA Sommergarten 2025
IFA meets Berlin underground: Ikkimel & Friends with an uncompromising open-air concert.
Content Creation
Audio
Photo, Video & Content Creation
6 Sep 2025 – 15:00
Creator Stage (Creator Hub, Palais)
60 min
Sony - Storytelling & tech: Leo Keller on creative work as a solo creator
Leo Keller shares his journey as a solo creator - from concept to final cut. In this masterclass, Leo Keller takes you inside his creative process, opening up about working independently, trusting his gear, and building compelling stories. He offers an honest behind-the-scenes look at how Sony’s modern equipment helps him bring his vision to life - entirely on his own.
Speakers L. Keller
Language: German
Access: Registration needed
Register here
Content Creation
Photo, Video & Content Creation
6 Sep 2025 – 15:45
Dream Stage (Hall 25)
30 min
Panel by: Plaud AI, SHOWZ and Frontnow - Turning Tech Innovations into Global Movements

Join Plaud AI, SHOWz and Frontnow to discover the strategies behind positioning AI devices and services as cultural allies, beyond mere technology

Speakers M. Funk (Frontnow), K. Ouadi (Plaud), A. Yuruk (SHOWZ)
AI
Connectivity
Content Creation
Software
Wearables
IFA Next
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 16:00
Creator Stage (Creator Hub, Palais)
45 min
Stories in focus – Photography, technology & community curated by Fotografiska
Explore how photography, technology, and community shape the way we see, share, and connect.
Speakers Y. Hammoudah (Fotografiska), P. Benthede (Fotografiska), S. Durgun (Fotografiska)
Language: English
Photo, Video & Content Creation
6 Sep 2025 – 16:15
Dream Stage (Hall 25)
45 min
Wertgarantie: The Right to Repair – A 360° View of an Industry Under Regulatory Pressure
Experts from various fields come together to discuss the findings of the latest study on the “Right to Repair” and how the EU directive is being implemented into national law. They explore the opportunities and challenges this poses for all players across the market.
Speakers T. Dröge (Wertgarantie), F. Schipper (Handelsverband Technik (BVT)), M. Löhe (Miele), M. Schnabel (ESCH Gruppe / expert ESCH)
Language: German
Sustainability
Research & Development
IFA Next
6 Sep 2025 – 16:45
Creator Stage (Creator Hub, Palais)
45 min
0630 Spezial von der IFA: Lifechanger KI?
AI is raising big questions for all of us - especially for young people.
What jobs still have a future? Will I be talking to an AI therapist soon? Do I need to question every image, every reel, every TikTok? How neutral are chatbots, really?

0630 - The News Podcast from 1LIVE asks AI expert Kenza Ait Si Abbou how we can find our way through the AI era - today and in the future.
Speakers J. Koch (WDR), R. Meyer (WDR), K. Ait Si Abbou (Scailers GmbH)
Language: German
AI
Connectivity
Content Creation
Audio
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 17:00
Dream Stage (Hall 25)
45 min
Pitch Battle 2025: Breakthrough Battle - Welcoming the Challengers
On IFA’s Dream Stage, ten bold startups face off in the Breakthrough Battle. A fast-paced pitch competition judged on vision, validation, innovation, and that intangible challenger spirit.
Speakers M. Cassese, S. Knittel (Jung von Matt START), J. Monaco (teech), S. Unger (Factory Network)
Language: English
AI
Connectivity
Robotics
Software
Wearables
IFA Next
Audio
Communication & Connectivity
Fitness & Digital Health
Home & Entertainment
Smart Home
6 Sep 2025 – 17:30
Creator Stage (Creator Hub, Palais)
30 min
#sonyifa_contest – Street Contest finale with Thomas Kakareko
Experience the grand finale of the Sony Street Contest with Thomas Kakareko. The top up-and-coming urban photo and video creators will be celebrated live – with exclusive prizes and exciting insights into fresh, original views of the city.
Speakers T. Kakareko
Language: German
Content Creation
Photo, Video & Content Creation
7 Sep 2025 – 10:30
IFA Global Markets (Hall 26)
30 min
Open and Informed Ltd.: Shifting Global Currents: Policy, Power, Price and Potential

There are 4Ps that affect all of us in the CE/IT/HA industries: Policy, Power, Price, and Potential. Join veteran industry analyst Carl West as he takes you on an overview of shifting global currents. From US policy to the impact of AI to the latest from ECDB and OPIA data on Asian trade growth and Price protection, you'll walk away from this session with a much better understanding of the Big Picture, of how the 4P major influences converge to change the marketplace and supply chain.

Speakers C. West (Open and Informed Ltd)
Language: English
IFA Global Markets
7 Sep 2025 – 10:30
Creator Stage (Creator Hub, Palais)
40 min
Wake up inspired: live WAA podcast from IFA
Live recording of Women Authors of Achievement (WAA) Podcast with Wanfen Xia, CMO and Managing Director at Ulike Europe on Sunday, September 7, at 10:30 at the Creator Stage. Over coffee, matcha and croissants, Daria Suvorova-Konstandin will bring her cultural platform to IFA, curating an intimate conversation that intersects connection, and inspiration.
With over 100 episodes and 30+ live events across Europe, WAA is known for creating spaces where curious minds, creatives, founders, and cultural shapers meet and exchange. This Berlin edition promises the same warmth, inclusive spirit, and thoughtful curation that has made WAA a community favorite.
With this amazing company, imagine what’s possible. 

Speakers D. Suvorova-Konstandin (Women Authors of Achievement (WAA) Podcast), W. Xia (Ulike)
Language: English
Content Creation
Wearables
Communication & Connectivity
Fitness & Digital Health
Photo, Video & Content Creation
7 Sep 2025 – 10:45
Dream Stage (Hall 25)
15 min
Scene Setter by WGSN - The Future of Smart Societies
Prepare for the next era of living. Carol Aquino, Head of Consumer Tech at WGSN, presents The Future of Smart Societies, exploring upcoming innovations built on convenience, wellbeing and inclusion. 
Speakers C. Aquino (WGSN)
Language: English
Sustainability
Wearables
Communication & Connectivity
Home Appliances
Fitness & Digital Health
Smart Home
7 Sep 2025 – 11:00
IFA Global Markets (Hall 26)
30 min
Fireside Chat: Alex Tatham, Industry Ambassador from Closing the Loop
Join us for an interview with one of Europe's most experienced executives in tech distribution. With more than 25 years of experience in the distribution channel, this Fireside Chat with Alex Tatham will share his a deep understanding of the market dynamics, customer needs, and technology trends that shape the industry.
Speakers A. Tatham (Closing the Loop)
Language: English
IFA Global Markets
7 Sep 2025 – 11:00
Dream Stage (Hall 25)
1 h 15 min
Panel wtih Whoop, Katharina Isele & Erik Jäger: The Future of Fitness: How Wearables, Data and Community Are Redefining Wellbeing
Join WHOOP, Peloton coach Erik Jäger and Germany’s “Fittest Woman” Katharina Isele as they reveal how wearables, data and communities are reshaping wellbeing..
Speakers E. Jäger , B. Curtin (Whoop), K. Isele
Connectivity
Content Creation
Wearables
Fitness & Digital Health
7 Sep 2025 – 11:15
Creator Stage (Creator Hub, Palais)
45 min
0049x: Something Like a Phenomenon - Creatives Shaping the Digital Industry
How do creatives shape digital culture and how does digital culture shape them? This panel explores visibility, platforms and storytelling with voices from PR, Beauty, Music and Lifestyle. A conversation on creativity, strategy and staying real online.
This event, hosted by the agency 0049x at IFA, will feature prominent guests from their network.
Speakers D. Baziany (0049x), C. Chioccarelli (Isla), B. Kok, S. Uguz (0049x)
7 Sep 2025 – 11:30
IFA Global Markets (Hall 26)
30 min
RnA Design NV - How to Make Your Product Look Good: Practical CMF Design Tips from a Design Trend Forecaster
Join a top Design Trend Forecaster on a visual journey through emerging product design trends, with a focus on CMF - Color, Material, and Finish.
This inspirational lecture is perfect for anyone involved in product planning, design, or development. Anouk Groen will present a cross-industry forecast by identifying design correlations across leading sectors. Through mood boards, short films, and color swatches, you’ll experience the trend directions firsthand -each backed by consumer motivation stories and connected to key trend drivers.
Speakers A. Groen (RnA Design NV)
Language: English
IFA Global Markets
7 Sep 2025 – 11:50
Creator Stage (Creator Hub, Palais)
40 min
DoktorFroid: Live Podcast

Creators Paul and Oliver from the hit collective Doktor Froid bring their signature mix of humor, storytelling, and community spirit to the Creator Stage. From YouTube to Twitch, they’ll share insights on building loyal audiences, experimenting with formats, and staying authentic in a fast-changing creator economy.

Speakers P. Stehr (Gentle Nerds UG), O. Dombrowski (Gentle Nerds UG)
Language: German
Content Creation
7 Sep 2025 – 12:00
IFA Global Markets (Hall 26)
60 min
TV Platforms: What’s Driving the Business?

This discussion will explore the dynamics that drive Smart TV platforms, streaming
services, advertising and usage data. Retailers are becoming significant players in Smart TV, not just with obvious services such as Amazon’s FireTV, but also we will discuss retail media – what it is and how it changes the relationship between brands, retailers and consumers.
We will examine how platforms monetise TV usage. and the interplay of advertising and data. Brands, platform owners and service app providers are all competing for advertising Euros and to sell usage data. How will they co-exist? Are clear winners energing?

Speakers P. Gray (Graypixel Limited), K. Vouzas (Consumer Goods & Private Equity)
IFA Global Markets
7 Sep 2025 – 12:15
Dream Stage (Hall 25)
45 min
Realbotix | Robots for human interaction
AI-powered robots for companionship, entertainment and customer service. Our human-like robots allow for superior social interactions in a variety of settings. Our mission is to create humanoid robots that improve experiences through connection, learning and play.
Speakers A. Kiguel (Realbotix)
Robotics
IFA Next
7 Sep 2025 – 12:30
Creator Stage (Creator Hub, Palais)
45 min
What is TikTok Shop? Discovery e-commerce for shoppers and creators
 Shopping finally as we always wanted it: No click out, no search, get inspired and check out right here and right there. We walk you through how TikTok Shop makes shopping fun again and will be in a conversation with a few creators to dive into how their journey has been at TikTok Shop in Germany.
 
Speakers T. Schächtele (TikTok Shop Europe), J. Schumacher (TiKTok Europe)
Language: English
Connectivity
Content Creation
E-commerce / DTC
Marketing & advertising
Communication & Connectivity
Home & Entertainment
Photo, Video & Content Creation
7 Sep 2025 – 13:00
IFA Global Markets (Hall 26)
30 min
European Brand Forge: Building Successful GTM Strategies That Work
Join us for a Fireside Chat with Klaus Trapl, MD of European Brand Forge. We'll be discussing how Go-to-Market strategies can vary, and the key elements to success. Based on his 30 years as MD of a very successful European CE distribution company, Klaus will share his view of what it takes to enter the European market today, and how to become a brand winner.
Speakers K. Trapl (European Brand Forge)
Language: English
IFA Global Markets