Programme 2025

Artificial intelligence is fundamentally changing the home appliance industry – from predictive maintenance and personalised user experiences to more sustainable energy use. This presentation highlights current developments, shows specific application examples and discusses opportunities and challenges on the path to a connected, smart home.

As artificial intelligence continues to reshape industries and redefine innovation, the intersection of sustainability and smart design has never been more critical. This panel explores how AI can be harnessed not just for efficiency and automation, but as a powerful tool for building more sustainable systems, responsible products, and resilient communities.

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Further information will follow

Get ready to dive into the future of AI with Abdulrahman Hadi, WGSN’s Consumer Tech UX Trend Strategist, who explores how technology is no longer just smart, but deeply emotional, present and personally connected.

Creator Marketing isn’t just a passing trend - it’s a proven driver of brand growth. In this dynamic 45 minute IFA panel, top influencer Dilara (20M+ followers), creative strategist Jens (16+ years in creator, gaming, and live-streaming), and marketing leader Timo (15+ years in leading digital agencies) will reveal how to integrate Creator Marketing into a high-impact digital strategy.

You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.