7 Sep 2026 – 12:30
Dream Stage (Hall 25)
30 min
Design for a Human-Centered Smart Home
As technology becomes ever more integrated into everyday life, designing smart homes that people genuinely trust is becoming just as important as the technology itself. Designers, UX leaders and industry experts explore how to create intuitive, sustainable and human centered experiences, examining the balance between convenience, transparency and user control. From connected appliances to ambient intelligence, this panel discusses what it takes to build smart living solutions that feel empowering rather than intrusive.
Track: World of AI & Future of Tech
Language: English
7 Sep 2026 – 13:00
Dream Stage (Hall 25)
30 min
Future Home 2036: A Look at the Future of Smart Living
What will it take to prepare for the home of 2036? Bringing together perspectives from the appliance, retail and technology sectors, this closing conversation explores the trends shaping the next decade and the strategic decisions that will define it. From innovation priorities to evolving consumer expectations, the discussion examines how businesses can turn long term vision into meaningful action.
Track: World of AI & Future of Tech
Language: English
7 Sep 2026 – 14:00
Dream Stage (Hall 25)
30 min
The Kitchen that Knows You: How AI, Design and Food Converge in 2030
Discover how the kitchen is becoming a symbiotic space where technology, interiors and food innovation work together to support the realities of everyday life.
Track: World of AI & Future of Tech
Language: English
Customer Insights
Diversity and Inclusion
Future of Work
Smart Home Ecosystems
Artificial Intelligence
Generated Design
Ecodesign
Home Appliances
Home & Entertainment
IFA Next
Smart Home
7 Sep 2026 – 15:30
Dream Stage (Hall 25)
45 min
The anatomy of a scam: Staying protected in the AI age
What happens when the person who once ran scams takes the stage to explain them?
For the first time, SquareTrade brings that conversation to IFA.
A reformed scammer, behind an estimated €60 million in fraud, joins insurance, retail and media voices to reveal the anatomy of a modern scam. Exploring the tactics being deployed today, from deepfakes to social media scams to fake online stores and the risks facing younger generations today who are unwittingly recruited into criminal networks.
This panel unpacks the current state of play for European consumers in an increasingly digital, and increasingly risky, world.
For the first time, SquareTrade brings that conversation to IFA.
A reformed scammer, behind an estimated €60 million in fraud, joins insurance, retail and media voices to reveal the anatomy of a modern scam. Exploring the tactics being deployed today, from deepfakes to social media scams to fake online stores and the risks facing younger generations today who are unwittingly recruited into criminal networks.
This panel unpacks the current state of play for European consumers in an increasingly digital, and increasingly risky, world.
Track: World of AI & Future of Tech
Speakers
Language: English
7 Sep 2026 – 16:30
Dream Stage (Hall 25)
30 min
Who Controls the Customer Journey? Retail, Platforms or AI?
AI and search are reshaping purchase decisions. This session reveals where demand starts, how the digital shelf captures it, and how manufacturers can regain influence across the customer journey.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Artificial Intelligence
Home Appliances
IFA Next
7 Sep 2026 – 17:00
Dream Stage (Hall 25)
60 min
heiseshow live
At IFA 2026 in Berlin, heiseshow will be covering an event live on site for the first time since its relaunch. This edition therefore focuses on the most important new products at IFA – the team assesses what really matters at the trade fair and which trends and products will shape this autumn’s tech scene.
8 Sep 2026 – 13:45
Dream Stage (Hall 25)
30 min
Make Your Company Agent-Ready: Context is the New Code
Right now, every company is building an AI strategy. Tools are being tested, teams trained, budgets shifted. But what actually matters? The best model matters, no question. But what matters even more is whether the AI understands your company. Everything your people carry in their heads is usually written down nowhere an AI can read it: how the business runs, who decides what, where things are. That is where it gets decided whether AI stays a toy or takes on real work.
Track: World of AI & Future of Tech
Speakers
Language: English
Artificial Intelligence
Future of Work
