6 Sep 2025 – 11:00
Creator Stage (Creator Hub, Palais)
30 min
1SP Agency - From Followers to Impact: Unlocking the Power of Creator Marketing in Your Digital Strategy
Creator Marketing isn’t just a passing trend - it’s a proven driver of brand growth. In this dynamic 45 minute IFA panel, top influencer Dilara (20M+ followers), creative strategist Jens (16+ years in creator, gaming, and live-streaming), and marketing leader Timo (15+ years in leading digital agencies) will reveal how to integrate Creator Marketing into a high-impact digital strategy.

You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.
Speakers Dilara, T. Studt (1SP Agency), J. Taubert (INSIGHT GG)
Language: German
Content Creation
Marketing & advertising
Photo, Video & Content Creation
6 Sep 2025 – 11:45
Dream Stage (Hall 25)
45 min
Neura Robotics: How Cognitive Robots Are Shaping Everyday Life
David Reger is a visionary in the field of AI-powered cognitive robotics. His groundbreaking work aims to redefine the role of technology in our lives by entrusting robots with everyday tasks so that humans have more time for humanity.
Speakers D. Reger (NEURA Robotics)
Language: English
Robotics
AI
IFA Next
Home Appliances
Smart Home
6 Sep 2025 – 11:45
Creator Stage (Creator Hub, Palais)
30 min
Discovery Through TikTok: Culture, Content and IRL Experiences
Join TikTok as they discuss how the platform’s features are enhancing the user experience, improving discoverability across a multitude of content categories, and creating opportunities for creator monetization. From music integrations that support artists and fans to sharing integrations, explore how these tools are helping creators streamline posting, reach new audiences, and build lasting connections with their fans.
Speakers L. Kelt Zikry (TikTok)
Language: English
Content Creation
Marketing & advertising
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 12:00
Dream Stage (Hall 25)
30 min
The Future of AI Inside the EU
Join us on the Dream Stage as Marco Landi and Mazda Sabony explore how AI is evolving within the European Union, touching on innovation, regulation, and what lies ahead. Moderated by Peter C. Krell (AI.MAG)
Speakers P. Krell (AI.MAG), M. Landi (EuropIA & WAICF), M. Sabony (PioVation)
Language: English
AI
6 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
45 min
Panel by Creator IQ, LTK, PIMABÉ and Everbloom: Driving Business Growth Through Creators
From content to commerce, creators have evolved from storytellers to strategic business drivers. Explore how brands are tapping into creator communities to authentically connect with consumers, strengthen marketing efforts and drive real growth - as creators monetize their reach through platforms, products and partnerships.
Speakers I. Meng (LTK), L. Runte (Everbloom), R. Akhtar (CreatorIQ), T. Kakareko, V. Prechtl (PIMABÉ)
Language: English
Content Creation
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
Sascha Pallenberg: Warum das Internet einen Neustart braucht

The Like button is the root of all evil – and rather than bringing us closer together, this form of validation has divided our societies like no other tech feature. Our craving for affirmation in the form of likes hasn’t just created tens of thousands of “life is perfect” accounts – it’s also contributed to the erosion of our culture of discourse. And now, the next wave is coming: artificial intelligence. A closer look at current global developments – and why digital sovereignty matters more than ever.

Speakers S. Pallenberg (MeTacheles)
Content Creation
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
UGREEN: The Future of Intelligent Storage

Join UGREEN as we explore the future of AI-enhanced storage.
UGREEN AI NAS brings smart features to homes and personal workspaces. Powered by Intel and seamlessly integrated with Adobe software, it offers:

  • Smarter Data Management: Organize files intelligently
  • Stronger Privacy Protection: Keep personal data safe and under your control
  • More Efficient Workflows: Speed up routine tasks and boost productivity

Discover how AI is transforming storage into something more intelligent, intuitive, and personal.

Speakers M. Christensen (Adobe), G. Sylin (Intel), J. Günther (UGREEN GROUP LIMITED), F. van Saalbach (Moderator), Y. Chen (UGREEN GROUP LIMITED)
Language: English
AI
Connectivity
Content Creation
Software
Communication & Connectivity
6 Sep 2025 – 14:00
Creator Stage (Creator Hub, Palais)
45 min
Panel by: NVIDIA, CreatorIQ, OpusClip and Ceppeland - How AI Is Changing Content Creation
From smart editing to real-time personalization, AI is becoming an essential part of the content creation toolkit. See how creators are integrating AI into their workflows to unlock new creative approaches, speed up production, and push the boundaries of what content can be.
Speakers F. Josef Schrepf (OpusClip), M. Dettloff (CreatorIQ), S. Kilbride (NVIDIA), C. Pasciano (Ceppeland)
Language: English
AI
Content Creation
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 14:30
Dream Stage (Hall 25)
60 min
Rethinking Electronics – Circular Design for Impact with Cradle to Cradle
How leading brands are using Cradle to Cradle to drive the shift toward truly circular electronics – and setting new standards in the process.
Speakers A. Enslin (Miele), M. Mack (Liebherr-Hausgeräte GmbH), N. Griefahn (Cradle to Cradle NGO)
Supply chain
Sustainability
IFA Next
Audio
Home Appliances
Home & Entertainment
6 Sep 2025 – 15:00
Sommergarten Stage
7 h
Ikkimel & Friends Open Air – Live at IFA Sommergarten 2025
IFA meets Berlin underground: Ikkimel & Friends with an uncompromising open-air concert.
Content Creation
Audio
Photo, Video & Content Creation
6 Sep 2025 – 15:00
Creator Stage (Creator Hub, Palais)
60 min
Sony - Storytelling & tech: Leo Keller on creative work as a solo creator
Leo Keller shares his journey as a solo creator - from concept to final cut. In this masterclass, Leo Keller takes you inside his creative process, opening up about working independently, trusting his gear, and building compelling stories. He offers an honest behind-the-scenes look at how Sony’s modern equipment helps him bring his vision to life - entirely on his own.
Speakers L. Keller
Language: German
Access: Registration needed
Register here
Content Creation
Photo, Video & Content Creation
6 Sep 2025 – 15:45
Dream Stage (Hall 25)
30 min
Panel by: Plaud AI, SHOWZ and Frontnow - Turning Tech Innovations into Global Movements

Join Plaud AI, SHOWz and Frontnow to discover the strategies behind positioning AI devices and services as cultural allies, beyond mere technology

Speakers M. Funk (Frontnow), K. Ouadi (Plaud), A. Yuruk (SHOWZ)
AI
Connectivity
Content Creation
Software
Wearables
IFA Next
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 16:00
Creator Stage (Creator Hub, Palais)
45 min
Stories in focus – Photography, technology & community curated by Fotografiska
Explore how photography, technology, and community shape the way we see, share, and connect.
Speakers Y. Hammoudah (Fotografiska), P. Benthede (Fotografiska), S. Durgun (Fotografiska)
Language: English
Photo, Video & Content Creation
6 Sep 2025 – 16:15
Dream Stage (Hall 25)
45 min
Wertgarantie: The Right to Repair – A 360° View of an Industry Under Regulatory Pressure
Experts from various fields come together to discuss the findings of the latest study on the “Right to Repair” and how the EU directive is being implemented into national law. They explore the opportunities and challenges this poses for all players across the market.
Speakers T. Dröge (Wertgarantie), F. Schipper (Handelsverband Technik (BVT)), M. Löhe (Miele), M. Schnabel (ESCH Gruppe / expert ESCH)
Language: German
Sustainability
Research & Development
IFA Next
6 Sep 2025 – 16:45
Creator Stage (Creator Hub, Palais)
45 min
0630 Spezial von der IFA: Lifechanger KI?
AI is raising big questions for all of us - especially for young people.
What jobs still have a future? Will I be talking to an AI therapist soon? Do I need to question every image, every reel, every TikTok? How neutral are chatbots, really?

0630 - The News Podcast from 1LIVE asks AI expert Kenza Ait Si Abbou how we can find our way through the AI era - today and in the future.
Speakers J. Koch (WDR), R. Meyer (WDR), K. Ait Si Abbou (Scailers GmbH)
Language: German
AI
Connectivity
Content Creation
Audio
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 17:00
Dream Stage (Hall 25)
45 min
Pitch Battle 2025: Breakthrough Battle - Welcoming the Challengers
On IFA’s Dream Stage, ten bold startups face off in the Breakthrough Battle. A fast-paced pitch competition judged on vision, validation, innovation, and that intangible challenger spirit.
Speakers M. Cassese, S. Knittel (Jung von Matt START), J. Monaco (teech), S. Unger (Factory Network)
Language: English
AI
Connectivity
Robotics
Software
Wearables
IFA Next
Audio
Communication & Connectivity
Fitness & Digital Health
Home & Entertainment
Smart Home
6 Sep 2025 – 17:30
Creator Stage (Creator Hub, Palais)
30 min
#sonyifa_contest – Street Contest finale with Thomas Kakareko
Experience the grand finale of the Sony Street Contest with Thomas Kakareko. The top up-and-coming urban photo and video creators will be celebrated live – with exclusive prizes and exciting insights into fresh, original views of the city.
Speakers T. Kakareko
Language: German
Content Creation
Photo, Video & Content Creation
7 Sep 2025 – 10:30
IFA Global Markets (Hall 26)
30 min
Open and Informed Ltd.: Shifting Global Currents: Policy, Power, Price and Potential

There are 4Ps that affect all of us in the CE/IT/HA industries: Policy, Power, Price, and Potential. Join veteran industry analyst Carl West as he takes you on an overview of shifting global currents. From US policy to the impact of AI to the latest from ECDB and OPIA data on Asian trade growth and Price protection, you'll walk away from this session with a much better understanding of the Big Picture, of how the 4P major influences converge to change the marketplace and supply chain.

Speakers C. West (Open and Informed Ltd)
Language: English
IFA Global Markets
7 Sep 2025 – 10:30
Creator Stage (Creator Hub, Palais)
40 min
Wake up inspired: live WAA podcast from IFA
Live recording of Women Authors of Achievement (WAA) Podcast with Wanfen Xia, CMO and Managing Director at Ulike Europe on Sunday, September 7, at 10:30 at the Creator Stage. Over coffee, matcha and croissants, Daria Suvorova-Konstandin will bring her cultural platform to IFA, curating an intimate conversation that intersects connection, and inspiration.
With over 100 episodes and 30+ live events across Europe, WAA is known for creating spaces where curious minds, creatives, founders, and cultural shapers meet and exchange. This Berlin edition promises the same warmth, inclusive spirit, and thoughtful curation that has made WAA a community favorite.
With this amazing company, imagine what’s possible. 

Speakers D. Suvorova-Konstandin (Women Authors of Achievement (WAA) Podcast), W. Xia (Ulike)
Language: English
Content Creation
Wearables
Communication & Connectivity
Fitness & Digital Health
Photo, Video & Content Creation
7 Sep 2025 – 10:45
Dream Stage (Hall 25)
15 min
Scene Setter by WGSN - The Future of Smart Societies
Prepare for the next era of living. Carol Aquino, Head of Consumer Tech at WGSN, presents The Future of Smart Societies, exploring upcoming innovations built on convenience, wellbeing and inclusion. 
Speakers C. Aquino (WGSN)
Language: English
Sustainability
Wearables
Communication & Connectivity
Home Appliances
Fitness & Digital Health
Smart Home