TV Platforms: What’s Driving the Business?

This discussion will explore the dynamics that drive Smart TV platforms, streaming
services, advertising and usage data. Retailers are becoming significant players in Smart TV, not just with obvious services such as Amazon’s FireTV, but also we will discuss retail media – what it is and how it changes the relationship between brands, retailers and consumers.
We will examine how platforms monetise TV usage. and the interplay of advertising and data. Brands, platform owners and service app providers are all competing for advertising Euros and to sell usage data. How will they co-exist? Are clear winners energing?