8 Sep 2025 – 11:30
IFA Global Markets (Hall 26)
30 min
China Supply Chain: Zhongshan’s Smart Home Appliance Industry Development
Guangdong Province in China represents 30% of the world’s home appliance market and the Guangdong city of Zhongshan hosts more than 10,000 home appliance and related companies ( and 1350 of those are large-scale enterprises). Our special guest, the Director of the Zhongshan Committee of China Council for the Promotion of International Trade (CCPIT) will share details on this industry cluster,, industry trends, and new developments in the region that might interest buyers or other IFA industry attendees.
Speakers L. Jun (CCPIT)
Language: English
IFA Global Markets
8 Sep 2025 – 11:30
Dream Stage (Hall 25)
30 min
ElevenLabs: future of Voice & Audio AI
Join ElevenLabs (global AI audio leader) on a session to peek into the future of what will be and is already possible with AI in terms of voice and audio use cases. From building customer support agents that can have a full conversation with your customers, to turning text into engaging audio for your video or creating music from short text prompts - the future of audio AI is here.
Speakers Y. Brinkmann (ElevenLabs)
Language: English
AI
Content Creation
E-commerce / DTC
Software
Audio
Communication & Connectivity
Photo, Video & Content Creation
8 Sep 2025 – 12:00
Dream Stage (Hall 25)
30 min
The Future Belongs to Talent
In this keynote, Factory Network CEO Stefan Krause explores why talent is Europe’s hidden advantage. A call to unleash potential, shape ideas, and scale impact — turning talent into legends.
Speakers S. Krause (Factory Network)
Language: English
IFA Next
8 Sep 2025 – 12:00
IFA Global Markets (Hall 26)
30 min
China & Asia Sourcing with Paul Weedman
This discussion will explore the highlights and takeaways of Paul Weedman’s 20 years of guiding international companies through souring and supply chain in China and Asia. The audience can hear about the dos and don’ts of product and factory sourcing, verification, quality control, shipping, financing ,and more.
Speakers P. Weedman (Victure Group)
Language: English
IFA Global Markets
8 Sep 2025 – 12:30
Dream Stage (Hall 25)
30 min
Ulike: The future of beauty tech is at home
The future of beauty isn't in the clinic – it's in your home. Discover how one brand is putting professional-grade technology in the hands of millions and reshaping the entire beauty market.
Speakers W. Xia (Ulike)
Language: English
Wearables
Fitness & Digital Health
8 Sep 2025 – 13:00
IFA Next Lab
60 min
Positive Impact – Create Sustainable Products and Business Models with Cradle to Cradle
In the Cradle to Cradle workshop, participants will learn how to create circular products and business models that deliver real added value.
Speakers T. Janßen (Cradle to Cradle NGO)
Language: English
Register here
Supply chain
Sustainability
IFA Next
8 Sep 2025 – 13:00
IFA Global Markets (Hall 26)
30 min
Beyond Generative AI: The Future of AI and CE/HA
Are you weary of hearing about AI-generated text and images? The most important aspects of AI have yet to be told. Join this presentation to step past “generative AI” into “agentic AI” and beyond. Discover what impact AI will really have on your business in consumer electronics or home appliances.
Speakers B. Snyder (Channel Media Europe)
Language: English
IFA Global Markets
8 Sep 2025 – 13:30
IFA Global Markets (Hall 26)
30 min
D Young & Co: The Impact of Changes and Trends in the European Household Appliance Market on IP Strategies
As technology changes, patent law has to evolve to keep up, and this presentation on IP will help you understand and navigate European Household Appliance industry changes to reach your commercial goals.
Speakers J. Jackson (D Young & Co)
Language: English
IFA Global Markets
8 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
WLOUNGE: Building Bridges: Investing in Tomorrow: Opportunities and Challenges in the European Investment Landscape.
At IFA Berlin, Mali M. Baum leads a forward-looking discussion bringing together General Partners (GPs) and Limited Partners (LPs) from across Berlin and Germany venture capital ecosystem. This session explores how investors are navigating the evolving European landscape, uncovering key opportunities, addressing emerging challenges of today and supporting critical technologies for Europe. From what is their approach for allocating the best investment to cross-border collaboration, the conversation aims to build bridges that shape a more resilient, inclusive, and high-impact investment future for Europe from investors to founder.
On this panel, special on stage discussion bring by the Gen Z VC approach ICBF VC ( ICBF - Inception Capital Berlin Fund), The hands on creating companies VC Apollo, Ecosystem builders and networks in partnership for Berlin WLOUNGE and BETAHAUS .
Speakers M. M. Baum (WLOUNGE), J. Müller-Meerkatz (ICBF VC), M. von der Ahé (Betahaus), A. Vukoja (Apollo Health Ventures)
8 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
Frontnow: E-Commerce is Dead – Long Live Experience Commerce! How OBI, Coop & Audi Sell More with GenAI
It’s time to move beyond classic e-commerce into experience commerce: inspiring, intuitive, intent-based. Learn how OBI, Coop & Audi use GenAI to bridge online-offline, heal chaotic product data, and prepare for agent shopping & AI discoverability.
Speakers M. Funk (Frontnow)
Language: English
8 Sep 2025 – 14:00
IFA Global Markets (Hall 26)
60 min
Channel Media Europe: The 10 Megatrends Driving Big Change in Our Industry
This is the industry overview you’ve been looking for. In this enlightening and entertaining presentation, editor Bob Snyder brings together the larger forces of tech and society that are shaping our industry, allowing you to see the Big Picture of the interactions between the different forces that will shape our industry for the next decade.
Speakers B. Snyder (Channel Media Europe)
Language: English
IFA Global Markets
8 Sep 2025 – 14:30
Dream Stage (Hall 25)
1 h 30 min
AI, Built. Powered by Tuya
We’ll explore how AI and IoT are converging to transform smart living. Together with our ecosystem partners, we’ll discuss how this integration is making homes smarter, more energy-efficient, and sustainable. Attendees can expect engaging conversations around breakthrough technologies, real-world applications, and how we can collectively empower consumers toward greener, smarter lifestyles.
Speakers E. Blin (Groupe Prolaser), C. LaPré (Connectivity Standards Alliance), T. Makris (Berlin Brands Group), N. Scribe (Canbuz GmbH), A. Yang (Tuya Smart), T. Yu (Tuya Smart)
Language: English
Access: Limited capacity. RSVP required.
More Details
AI
Sustainability
Smart Home
8 Sep 2025 – 14:30
Creator Stage (Creator Hub, Palais)
1 h 30 min
Deep Dive Positionpaper: Cradle to Cradle in Consumer Electronics
Where policy meets practice: How business and government can advance the circularity of electronics through Cradle to Cradle.
Speakers N. Griefahn (Cradle to Cradle NGO), T. Janßen (Cradle to Cradle NGO), M. Mack (Liebherr-Hausgeräte GmbH), C. Eckert (ZVEI), B. Urban (WIK Group), C. Waldeck (Shift GmbH)
Language: German
Governance / Policy  / Data privacy
Supply chain
Sustainability
IFA Next
8 Sep 2025 – 15:00
IFA Global Markets (Hall 26)
30 min
Retention Masters Europe AB: Can a Digital Guarantee Solve Right to Repair, Digital Product Passport and Achieve Commercial Targets?
How one technology, Digital Guarantee, proposes to solve end user demand for Right to Repair, industry’s call for a Digital Product Passport, and shareholder requirement for achieving commercial targets.The CEO of Retention Master Europe will discuss best practice for brands and retailers to integrate Digital Guarantee to existing systems. An expert for standardization of EU Digital Product Passport, he will explain how to enable right to repair and Digital Product Passport during the product life cycle.Can a big brand work with a small company for business-critical data? You’ll find out how in this presentation.
Speakers G. Ryding (Retention Masters Europe AB)
Language: English
IFA Global Markets
8 Sep 2025 – 17:00
Dream Stage (Hall 25)
10 min
IEEE: Research, Development, and Deployment of Cutting-Edge Technologies for Consumer Products for the Advancement and Benefit of Humanity
The interaction between humans and intelligently networked consumer devices/systems enables improved interoperability and compatibility between technology and its users. It forms the basis for the further development of in-depth knowledge, both in terms of human attitudes and technological possibilities. The vision of the IEEE CTSoc underscores this: “As the world's leading organization, we are a driving force for research, development, and the use of cutting-edge technologies for consumer products for the benefit and advancement of humanity.” 
Speakers F. Labeau (IEEE CTSoc)
Connectivity
Research & Development
Communication & Connectivity
8 Sep 2025 – 17:10
Dream Stage (Hall 25)
20 min
IEEE: A Journey of TV to Consumer Handheld Devices?
For over two decades, the vision of streaming television directly to mobile devices has inspired numerous technological initiatives. However, despite promising prospects, these solutions have struggled to achieve lasting success due to a combination of technological limitations, fragmented ecosystems, and commercial challenges. Against this backdrop, 5G broadcast is emerging as a new contender, leveraging mobile infrastructure, standardisation within 3GPP, and convergence with mobile networks. The question now is whether 5G broadcast can succeed where others have failed, and what conditions must be met for this success to occur.
Speakers P. Siebert (IEEE BTS)
Connectivity
Logistics
Communication & Connectivity
Home Appliances
Home & Entertainment
9 Sep 2025 – 10:30
IFA Global Markets (Hall 26)
30 min
The Sharp Rise of Europe's Secondary Market: Pieter Waasdorp

Europe’s market for second-hand electronic products, valued at USD 61 billion in 2024, will rise to USD 93 billion by 2034, a compound annual growth rate (CAGR) of 4.4%, according to research. Driven by consumer demand for affordable technology, increasing environmental consciousness, increasing adoption of e-commerce platforms for sales, and a rise in tech-savviness among consumers (especially younger generations comfortable with online marketplaces and refurbished products), this leads to reduced e-waste and a more circular economy. We’ll talk with Pieter Waasdorp from Secondarymarket.news about the latest secondary marketdevelopments.

Speakers P. Waasdorp (Secondarymarket.news)
IFA Global Markets
9 Sep 2025 – 10:45
Dream Stage (Hall 25)
15 min
Scene Setter by WGSN- The Future of Sustainability
Navigate the essential shift to a more sustainable future. Join Carol Aquino, WGSN’s Head of Consumer Tech, to explore how circularity and eco-innovation will be the foundation of your brand’s success. This session will equip you with need-to-know strategies to ensure your brand doesn’t just survive, but thrives in a planet-first world.
Speakers C. Aquino (WGSN)
Language: English
Sustainability
AI
Governance / Policy  / Data privacy
Communication & Connectivity
Computing & Gaming
Home & Entertainment
Smart Home
9 Sep 2025 – 11:00
Dream Stage (Hall 25)
30 min
TK: Gesundheit digital denken - wie wir unser Gesundheitssystem ins nächste Level bringen
Dr Jens Baas, Chairman of the Board at Techniker Krankenkasse, offers in-depth insights into the current state of the German healthcare system – from the electronic patient record and the use of artificial intelligence, to funding challenges and unresolved political issues. In conversation with Dirk-General-Kuchel, Editor-in-Chief of COMPUTER BILD, the digitalisation advocate and head of Germany’s largest health insurance fund takes a critical yet forward-looking view of the future of healthcare in Germany.
Speakers J. Baas (TK - Techniker Krankenkasse), D. General-Kcuhel (Computer Bild)
Language: German
AI
Connectivity
Governance / Policy  / Data privacy
Software
Communication & Connectivity
9 Sep 2025 – 11:30
Dream Stage (Hall 25)
60 min
Re:Design with Cradle to Cradle – How Circular Consumer Tech Becomes Part of the Solution with Cradle to Cradle
Pioneers in circular tech design show how Cradle to Cradle drives innovation, market success, and positive change.
Speakers M. Mack (Liebherr-Hausgeräte GmbH), B. Urban (WIK Group), C. Waldeck (Shift GmbH), T. Janßen (Cradle to Cradle NGO)
Language: German
Supply chain
Sustainability
IFA Next