6 Sep 2026 – 11:30
Expert Talks (Hall 26c)
60 min
Turn Supply Chain Pressure into Innovation
The world's supply chain is making headlines as geopolitical forces combined with AI's rapid rise create extreme chip shortages in consumer electronics and home appliances. Join us for a Fireside Chat with supply chain expert Jasmin Konnegen whose experience is shaped by an unusual combination of roles: entrepreneur, engineer, industry connector, and hands-on electronics professional.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Trade Visitors Only
Circular Economy
Delivery, Logistics and Fulfilment
Supply Chain Innovations
IFA Global Markets
6 Sep 2026 – 11:30
Dream Stage (Hall 25)
25 min
Health as a Product: Building in a highly regulated market
Healthtech holds enormous potential – but building in a highly regulated market means bringing product, innovation, and regulation together from day one. Jan Hecker, Founder of Aniva Health, joins Mia Ansorge to discuss what it takes to build a health product, the unique challenges of operating in a regulated market, and why regulation can be more than a hurdle – it can become part of the product strategy.
Track: World of AI & Future of Tech
Speakers
Language: German
6 Sep 2026 – 11:55
Dream Stage (Hall 25)
5 min
Closing Session: What Stays With Us?
What will we take away?
To wrap up the day, the Startup Association reflects on the key topics, insights and learnings – and what they mean for the startup world of tomorrow. A final look ahead to close an inspiring day.
To wrap up the day, the Startup Association reflects on the key topics, insights and learnings – and what they mean for the startup world of tomorrow. A final look ahead to close an inspiring day.
Speakers
Language: English
6 Sep 2026 – 12:00
Creator Stage
60 min
Sony @ IFA: Sony Cinema Line – Creative Videography
MASTERCLASS: Sony Cinema Line – Creative Videography – Exclusive insights with the new Sony FX5 camera, featuring Dennis Schmelz and Open Iso
MASTERCLASS on the Sony Cinema Line
Creative Videography – Exclusive insights with the new Sony FX5 camera, featuring Dennis Schmelz and Open Iso
MASTERCLASS on the Sony Cinema Line
Creative Videography – Exclusive insights with the new Sony FX5 camera, featuring Dennis Schmelz and Open Iso
Track: Marketing & Creativity
Speakers
Language: German
Access: Registration needed
6 Sep 2026 – 12:30
Expert Talks (Hall 26c)
60 min
The Post-Connected Era: Hardware, Agents, and Sustainable Tech at IFA 2026
What have you seen at IFA 2026? This fast-paced, entertaining, high-impact presentation from a veteran industry editor breaks down the standout product launches, design shifts, and commercial breakthroughs unveiled at IFA Berlin 2026.
Track: World of AI & Future of Tech
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Circular Economy
Robotics
Wearables
IFA Global Markets
6 Sep 2026 – 12:45
Dream Stage (Hall 25)
45 min
The Sensory Intelligent Home: Designing Future Living Experiences
Global consumer trend forecaster WGSN and consumer tech giant TCL join forces to reveal how sensory intelligence, AI and emotional design are turning smart houses into seamless, human-centered ecosystems.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Robotics
Audio
Computing & Gaming
Home Appliances
Home & Entertainment
Mobility
Communication & Connectivity
Smart Home
6 Sep 2026 – 13:00
Creator Stage
40 min
Lights, Camera, Create: The Content Creator Tech Toolkit
From cameras to editing tools, get practical insight into the gear and tech powering top creators - so you can build a setup that delivers pro-quality content.
Track: Marketing & Creativity
Speakers
Language: English
Content Creation
6 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
From Audio to Smart Health- Brian Larsen, Founder, Nordio Agency
If you are looking for go-to-market plans, brand and marketing strategies, award-winning product launches, sales implementations, and direct sell-in contracts to key partners and retailers around the world, this session with industry veteran Brian Larsen will highlight his experiences in audio, FMCG, and personal health care.
Track: Retail & Future of Commerce
Speakers
Language: ENGLISH
Access: Trade Visitors Only
Omnichannel Strategy
Customer Insights
IFA Global Markets
6 Sep 2026 – 13:30
Dream Stage (Hall 25)
30 min
Beyond the Prompt: Why Voice is Becoming the Interface for AI Agents
AI is moving beyond chatbots and prompts, towards systems that can understand human intent and act on it. In this fireside chat, CNET’s Katie Collins joins Brandon Lutz, Head of EMEA Marketing at Plaud, to explore the rise of voice and AI wearables, Plaud’s rapid success in redefining how people capture and use context and intent, and its vision for a future where AI becomes a more natural, always-on work companion.
Track: World of AI & Future of Tech
Speakers
Language: English
6 Sep 2026 – 13:40
Creator Stage
40 min
Beyond the Feed: Emerging Social Media Formats
From microdramas to live commerce, discover how creators are pioneering new content formats and staying ahead of platform trends to keep audiences hooked.
Track: Marketing & Creativity
Language: English
Content Creation
Content Creation
6 Sep 2026 – 14:00
Expert Talks (Hall 26c)
30 min
Cracking the Route-to-Market Puzzle Across EMEA - Warren Hudson CEO Unlock EMEA
Warren Hudson, Founder and CEO of Unlock EMEA, has spent more than a decade helping brands enter the European market, launching more than 50 innovative international brands into tier-one retail and distribution, unlocking over a quarter-billion dollars in channel revenue.
Track: Retail & Future of Commerce
Speakers
Language: ENGLISH
Access: Trade Visitors Only
Customer Insights
Delivery, Logistics and Fulfilment
Omnichannel Strategy
IFA Global Markets
6 Sep 2026 – 14:00
Dream Stage (Hall 25)
60 min
Sag mal, du als Physiker: Energie!
Energy! What sort of substance is it, actually, that flows through electric cables? Or lies dormant, packed into molecules in a petrol tank? And why is energy always in short supply, even though, from a physical point of view, it can’t actually be lost?
Language: German
6 Sep 2026 – 14:20
Creator Stage
40 min
AI Tools Powering the Next Generation of Content Creation
See how creators are using AI to streamline production, enhance storytelling, and create high-quality content faster with practical tools for ideation, editing, optimization, and production.
Track: Marketing & Creativity
Language: English
Content Creation
Artificial Intelligence
Content Creation
6 Sep 2026 – 14:30
Expert Talks (Hall 26c)
30 min
Marketing in a New Era: Signals from China, Opportunities for Europe
This session unpacks China's most effective consumer engagement strategies, delivering a playbook of innovative digital marketing tactics, branding frameworks, and creative campaign models designed to unlock significant growth. A perfect talk for European marketers, brand strategists, business development specialists, investors, and business owners.
Track: Marketing & Creativity
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
Digital Marketing
Robotics
IFA Global Markets
6 Sep 2026 – 15:00
Creator Stage
60 min
Sony @ IFA: The Choice for Portrait-Photography: Menschen im Fokus
The Choice for Portrait: People in Focus – Between Wedding and Documentary Photography
PANEL DISCUSSION
Sony – The Choice for Portraiture: People in Focus – Between Wedding and Documentary Photography with Jana Weisbrich, Fabiano and Leon Schleßelmann
Track: Marketing & Creativity
Speakers
Language: Deutsch
Access: Registration needed
6 Sep 2026 – 15:00
Expert Talks (Hall 26c)
30 min
Buying from China
Sourcing from China? Learn about the latest developments from an industry veteran. Paul Weedman's company in Shenzhen focuses on supply chain management service, including product/factory sourcing & verification, quality control, project management, designing, shipment consolidation & financing in China.
Track: Retail & Future of Commerce
Language: English
Access: Trade Visitors Only
Delivery, Logistics and Fulfilment
IFA Global Markets
6 Sep 2026 – 15:00
Dream Stage (Hall 25)
60 min
AI-Update – the heise podcast live
In the live episode of the AI Update, Isabel Grünewald and Dr Sabrina Patsch discuss where pop culture gets it right in its portrayal of AI, which visions of the future are physically plausible, and what remains pure fiction.
Track: World of AI & Future of Tech
Speakers
Language: German
Artificial Intelligence
Entertainment
6 Sep 2026 – 15:30
Expert Talks (Hall 26c)
30 min
PANEL DISCUSSION: Doing Business with China
A panel of three industry veterans will share their insights into buying from-- and selling to- China. Paul Weedman, Etienne Finet, and Chris Pereira will join forces to cover the different aspects of successful business with China.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Delivery, Logistics and Fulfilment
Customer Insights
IFA Global Markets
6 Sep 2026 – 15:30
Sommergarten Stage
1 h 30 min
Liefers + Broicher live
A Sunday afternoon with the podcast that usually lands on a Saturday. Jan Josef Liefers and Alexander Broicher bring their weekly conversation to Berlin's IFA Sommergarten, taking on the big questions of the moment, from society and world events to culture, media and technology. What makes it work: neither of them pretends to have it all figured out. Your chance to sit in on the conversation, live.
Track: Culture & Lifestyle
6 Sep 2026 – 16:00
Creator Stage
60 min
Bit-Rauschen: the c't processor podcast live
TV expert and c’t editor Ulrike Kuhlmann talks to her colleague Christof Windeck about TV trends.
Track: Culture & Lifestyle
Speakers
Language: German
