7 Sep 2026 – 12:30
Creator Stage
30 min
Creator Economy Live: Move Fast or Miss It: Capitalising on Cultural Moments
Cultural moments don't wait for sign-off. In consumer tech, a single teardown video or unexpected product sighting can ignite a news cycle overnight - and by the time most brands get approval, the moment has passed. This session explores what it actually takes to capitalise on culture in real time: the infrastructure, the creator relationships, and the instincts that separate brands who own a moment from those who arrive three days too late.
Track: Marketing & Creativity
7 Sep 2026 – 12:40
Dream Stage (Hall 25)
30 min
Electrification & the Smart Home of the Future
As homes become increasingly electrified, the kitchen is emerging as a central hub for smarter energy management. From next generation induction cooking and intelligent power management to integrated battery systems and connected home energy solutions, this case study explores how innovation is improving efficiency, flexibility and sustainability. Discover how appliance manufacturers are rethinking the kitchen to meet the demands of an increasingly electrified future.
Track: Smart & Sustainable Living
Language: English
Smart Home Ecosystems
Smart Living Forum
7 Sep 2026 – 13:00
Dream Stage (Hall 25)
30 min
Future Home 2036: A Look at the Future of Smart Living
What will it take to prepare for the home of 2036? Bringing together perspectives from the appliance, retail and technology sectors, this closing conversation explores the trends shaping the next decade and the strategic decisions that will define it. From innovation priorities to evolving consumer expectations, the discussion examines how businesses can turn long term vision into meaningful action.
Track: World of AI & Future of Tech
Speakers
Language: English
Smart Living Forum
7 Sep 2026 – 14:00
Dream Stage (Hall 25)
30 min
The Kitchen that Knows You: How AI, Design and Food Converge in 2030
Discover how the kitchen is becoming a symbiotic space where technology, interiors and food innovation work together to support the realities of everyday life.
Track: World of AI & Future of Tech
Language: English
Customer Insights
Diversity and Inclusion
Future of Work
Smart Home Ecosystems
Artificial Intelligence
Generated Design
Ecodesign
Home Appliances
Home & Entertainment
IFA Next
Smart Home
7 Sep 2026 – 14:30
Hall 25 / Dream Stage, IFA Next
60 min
2026 Tuya Global Developer Summit Europe
Discover how AI, smart energy, robotics and connected devices are transforming the way we live, work and interact with technology.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Robotics
Smart Home Ecosystems
Retail Innovation Zone
Home Appliances
IFA Next
Smart Home
7 Sep 2026 – 15:30
Dream Stage (Hall 25)
45 min
The anatomy of a scam: Staying protected in the AI age
What happens when the person who once ran scams takes the stage to explain them?
For the first time, SquareTrade brings that conversation to IFA.
A reformed scammer, behind an estimated €60 million in fraud, joins insurance, retail and media voices to reveal the anatomy of a modern scam. Exploring the tactics being deployed today, from deepfakes to social media scams to fake online stores and the risks facing younger generations today who are unwittingly recruited into criminal networks.
This panel unpacks the current state of play for European consumers in an increasingly digital, and increasingly risky, world.
For the first time, SquareTrade brings that conversation to IFA.
A reformed scammer, behind an estimated €60 million in fraud, joins insurance, retail and media voices to reveal the anatomy of a modern scam. Exploring the tactics being deployed today, from deepfakes to social media scams to fake online stores and the risks facing younger generations today who are unwittingly recruited into criminal networks.
This panel unpacks the current state of play for European consumers in an increasingly digital, and increasingly risky, world.
Track: World of AI & Future of Tech
Speakers
Language: English
7 Sep 2026 – 16:30
Dream Stage (Hall 25)
30 min
Who Controls the Customer Journey? Retail, Platforms or AI?
AI and search are reshaping purchase decisions. This session reveals where demand starts, how the digital shelf captures it, and how manufacturers can regain influence across the customer journey.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Artificial Intelligence
Home Appliances
IFA Next
7 Sep 2026 – 17:00
Dream Stage (Hall 25)
60 min
heiseshow live
At IFA 2026 in Berlin, heiseshow will be covering an event live on site for the first time since its relaunch. This edition therefore focuses on the most important new products at IFA – the team assesses what really matters at the trade fair and which trends and products will shape this autumn’s tech scene.
Speakers
8 Sep 2026 – 10:00
Dream Stage (Hall 25)
10 min
Welcome Session: What’s Moving the Startup World?
What’s moving the startup world?
Kick things off with a quick look at the topics currently shaping the startup ecosystem – and get a preview of what’s coming up in the programme.
Kick things off with a quick look at the topics currently shaping the startup ecosystem – and get a preview of what’s coming up in the programme.
Track: World of AI & Future of Tech
Language: English
8 Sep 2026 – 10:10
Dream Stage (Hall 25)
30 min
Founder Talk - What It Takes to Build a DeepTech Company in Healthcare
From Science Fiction to Healthcare
How do you bring deep-tech innovation from the lab to the hospital? Alexander Leutner, CEO of Cellbricks Therapeutics, shares insights into building a bioprinting company and what it takes to turn an ambitious vision into reality in one of the world’s most highly regulated industries.
How do you bring deep-tech innovation from the lab to the hospital? Alexander Leutner, CEO of Cellbricks Therapeutics, shares insights into building a bioprinting company and what it takes to turn an ambitious vision into reality in one of the world’s most highly regulated industries.
Track: World of AI & Future of Tech
Language: English
8 Sep 2026 – 10:40
Dream Stage (Hall 25)
45 min
Startups & Corporates: Power Couple or Stuck in the Pilot Phase?
Startups & Corporates: From Pilot to Partnership?
Startups bring speed, innovation and technology – corporates bring scale, resources and market access. So why is meaningful collaboration still so difficult? Three perspectives come together to explore what it really takes to build successful partnerships – and turn pilots into real business.
Startups bring speed, innovation and technology – corporates bring scale, resources and market access. So why is meaningful collaboration still so difficult? Three perspectives come together to explore what it really takes to build successful partnerships – and turn pilots into real business.
Track: World of AI & Future of Tech
Language: English
8 Sep 2026 – 11:55
Dream Stage (Hall 25)
5 min
Closing Session: What Stays With Us?
What will we take away?
To wrap up the day, the Startup Association reflects on the key topics, insights and learnings – and what they mean for the startup world of tomorrow. A final look ahead to close an inspiring day.
To wrap up the day, the Startup Association reflects on the key topics, insights and learnings – and what they mean for the startup world of tomorrow. A final look ahead to close an inspiring day.
Track: World of AI & Future of Tech
Language: English
8 Sep 2026 – 12:30
Dream Stage (Hall 25)
30 min
Fireside chat with Antoine Barbry, Director of EU Sellers at Back Market
An engaging conversation with Antoine Barbry, Director of EU Sellers at Back Market, sharing insights on the refurbished market, seller trends, and what’s next for the industry
Track: Smart & Sustainable Living
Speakers
Language: English
8 Sep 2026 – 13:45
Dream Stage (Hall 25)
30 min
Make Your Company Agent-Ready: Context is the New Code
Right now, every company is building an AI strategy. Tools are being tested, teams trained, budgets shifted. But what actually matters? The best model matters, no question. But what matters even more is whether the AI understands your company. Everything your people carry in their heads is usually written down nowhere an AI can read it: how the business runs, who decides what, where things are. That is where it gets decided whether AI stays a toy or takes on real work.
Track: World of AI & Future of Tech
Speakers
Language: English
Artificial Intelligence
Future of Work
