6 Sep 2026 – 11:30 – 25 min
Location: Dream Stage (Hall 25)

Health as a Product: Building in a highly regulated market

Healthtech holds enormous potential – but building in a highly regulated market means bringing product, innovation, and regulation together from day one. Jan Hecker, Founder of Aniva Health, joins Mia Ansorge to discuss what it takes to build a health product, the unique challenges of operating in a regulated market, and why regulation can be more than a hurdle – it can become part of the product strategy.

Presented by
Speakers
Mia Ansorge
Assistant PR & Communication Startup-Verband, Startup-Verband
Jan Hecker
Co-Founder Aniva Health, Aniva Health
Track: World of AI & Future of Tech
Language: German
Building a health product takes more than a great idea. Regulatory requirements, trust, medical standards, and user needs create unique challenges – but also new opportunities. In conversation with Mia Ansorge, Jan Hecker shares insights from his journey building Aniva Health and explores how founders can develop products that combine innovation, compliance, and real user value in a highly regulated market.
Key Takeaways:

What it means to build a company in a highly regulated market

How regulation shapes product development and business models

Why trust and compliance are essential parts of a health product

Where regulation can create opportunities rather than just constraints