Chris Pereira
President & CEO
iMPact
Singapore
iMPact
Singapore
Chris Pereira is a Singapore-based entrepreneur, author, and commentator with more than two decades of experience at the intersection of Chinese business and global markets. He is Founder and CEO of iMpact, a global consulting group that helps Chinese companies expand abroad and helps European companies build business in the Chinese market. Previously Senior Director of Global Public Affairs at Huawei, Chris is a fluent Mandarin speaker, author of Trust: The Golden Key to Chinese Enterprises' Globalization, and has been recognised by Forbes China as a top-30 pioneer in Chinese brand globalisation.
Sessions
6 Sep 2026 – 14:30
Expert Talks (Hall 26c)
30 min
Marketing in a New Era: Signals from China, Opportunities for Europe
This session unpacks China's most effective consumer engagement strategies, delivering a playbook of innovative digital marketing tactics, branding frameworks, and creative campaign models designed to unlock significant growth. A perfect talk for European marketers, brand strategists, business development specialists, investors, and business owners.
Track: Marketing & Creativity
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
Digital Marketing
Robotics
IFA Global Markets