7 Sep 2026 – 12:10
Dream Stage (Hall 25)
30 min
Design for a Human-Centered Smart Home
As technology becomes ever more integrated into everyday life, designing smart homes that people genuinely trust is becoming just as important as the technology itself. Designers, UX leaders and industry experts explore how to create intuitive, sustainable and human centered experiences, examining the balance between convenience, transparency and user control. From connected appliances to ambient intelligence, this panel discusses what it takes to build smart living solutions that feel empowering rather than intrusive.
Track: World of AI & Future of Tech
Language: English
Smart Living Forum
Robotics
Smart Home Ecosystems
Ecodesign
Artificial Intelligence
Generated Design
Sustainable Materials
Home Appliances
Home & Entertainment
IFA Next
Smart Home
7 Sep 2026 – 12:30
Expert Talks (Hall 26c)
30 min
Understanding German Market Trends in CE/HA
What's hot (and what's not) in the German CE/HA retail market? One of the leading experts on omni-channel & supply chain management in the industry shares his latest analysis direct from the retailers in the German channel.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Customer Insights
Omnichannel Strategy
IFA Global Markets
7 Sep 2026 – 12:40
Dream Stage (Hall 25)
30 min
Electrification & the Smart Home of the Future
As homes become increasingly electrified, the smart home and smart kitchen are emerging as central hubs for smarter energy management. From next generation induction cooking and intelligent power management to integrated battery systems and connected home energy solutions, this case study explores how innovation is improving efficiency, flexibility and sustainability. Discover how appliance manufacturers are rethinking the kitchen to meet the demands of an increasingly electrified future.
Track: Smart & Sustainable Living
Language: English
Smart Home Ecosystems
Smart Living Forum
Ecodesign
Home Appliances
Smart Home
7 Sep 2026 – 13:10
Dream Stage (Hall 25)
30 min
Future Home 2036: A Look at the Future of Smart Living
What will it take to prepare for the home of 2036? Bringing together perspectives from the appliance, retail and technology sectors, this closing conversation explores the trends shaping the next decade and the strategic decisions that will define it. From innovation priorities to evolving consumer expectations, the discussion examines how businesses can turn long term vision into meaningful action.
Track: World of AI & Future of Tech
Speakers
Language: English
Smart Living Forum
Robotics
Smart Home Ecosystems
Artificial Intelligence
Home Appliances
IFA Next
Smart Home
7 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
Plugged Into Europe: Turning EU Law Into Your Market Entry Advantage
Follow the story of NovaHome, a fictitious company as it faces the very real problems of setting up in Europe, protecting its product innovations, selling online, and avoiding risks and liabilities in an era of digital privacy, AI, cyber reporting and sustainability. In business language, Dr. Matras will guide the audience through some of the EU legal changes that affect tech.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Customer Insights
Digital Marketing
Omnichannel Strategy
IFA Global Markets
7 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
The Cyber Resilience Act. Don't Panic! We Bring Order to Your Security Chaos
Thanks to EU's Cyber Resilience Act (CRA), virtually all connected products and software components now-- for the first time-- face mandatory cybersecurity requirements. VDE shares its strategy to bring order to the cybersecurity chaos as manufacturers, distributors and retailers struggle to implement the new directive.
Track: World of AI & Future of Tech
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Customer Insights
Omnichannel Strategy
IFA Global Markets
7 Sep 2026 – 14:00
Dream Stage (Hall 25)
30 min
The Kitchen that Knows You: How AI, Design and Food Converge in 2030
Discover how the kitchen is becoming a symbiotic space where technology, interiors and food innovation work together to support the realities of everyday life.
Track: World of AI & Future of Tech
Language: English
Customer Insights
Diversity and Inclusion
Future of Work
Smart Home Ecosystems
Artificial Intelligence
Generated Design
Ecodesign
Home Appliances
Home & Entertainment
IFA Next
Smart Home
7 Sep 2026 – 14:00
Expert Talks (Hall 26c)
60 min
AI in CE Retail: From Hype to the High Street
AI is rapidly reshaping consumer technology, from smarter devices and personalised experiences to new ways of selling and engaging shoppers. This panel brings together retailers to explore how AI is changing the consumer tech retail landscape, where the biggest opportunities lie, and what retailers and manufacturers need to do now to stay competitive.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Artificial Intelligence
Customer Insights
IFA Global Markets
7 Sep 2026 – 14:00
Creator Stage
30 min
How digitally sovereign is Europe?
Who really controls our digital lives? Markus Beckedahl on big tech, power, and Europe's path to digital independence.
Track: World of AI & Future of Tech
Speakers
Language: German
7 Sep 2026 – 14:30
Dream Stage (Hall 25) / Dream Stage, IFA Next
60 min
2026 Tuya Global Developer Summit Europe
Discover how AI, smart energy, robotics and connected devices are transforming the way we live, work and interact with technology.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Robotics
Smart Home Ecosystems
Retail Innovation Zone
Home Appliances
IFA Next
Smart Home
7 Sep 2026 – 14:45
Creator Stage
60 min
Smart Glasses – Next Big Thing or Privacy Nightmare?
The new generation of smart glasses is here. What was once the stuff of science fiction is now ready for everyday use. But what new features do they offer, and what risks do they pose to data protection and privacy?
Track: World of AI & Future of Tech
Language: German
Wearables
7 Sep 2026 – 15:00
Expert Talks (Hall 26c)
60 min
Fixing the Broken Supply Chain
Think the supply chain crisis is behind us? Think again. In consumer electronics and home appliances, legacy silicon bottlenecks, geopolitical decoupling, and maritime disruptions are quietly eroding operating margins. Discover why normal is never returning and how the most resilient companies need to engineer their supply networks to turn relentless global volatility into an unfair advantage.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
Circular Economy
Ecodesign
Omnichannel Strategy
IFA Global Markets
7 Sep 2026 – 15:30
Dream Stage (Hall 25)
45 min
The anatomy of a scam: Staying protected in the AI age
What happens when the person who once ran scams takes the stage to explain them?
For the first time, SquareTrade brings that conversation to IFA.
A reformed scammer, behind an estimated €60 million in fraud, joins insurance, retail and media voices to reveal the anatomy of a modern scam. Exploring the tactics being deployed today, from deepfakes to social media scams to fake online stores and the risks facing younger generations today who are unwittingly recruited into criminal networks.
This panel unpacks the current state of play for European consumers in an increasingly digital, and increasingly risky, world.
For the first time, SquareTrade brings that conversation to IFA.
A reformed scammer, behind an estimated €60 million in fraud, joins insurance, retail and media voices to reveal the anatomy of a modern scam. Exploring the tactics being deployed today, from deepfakes to social media scams to fake online stores and the risks facing younger generations today who are unwittingly recruited into criminal networks.
This panel unpacks the current state of play for European consumers in an increasingly digital, and increasingly risky, world.
Track: World of AI & Future of Tech
Language: English
7 Sep 2026 – 16:00
Creator Stage
60 min
AI: Magic, Myth and Marketing
Between magic and machinery: how do we talk about artificial intelligence, and what lies behind it? While Isabelle Rogat explores the cultural narratives surrounding AI and its magical connotations, Karine Gromada demystifies our perception of AI agents. They will then jointly answer questions from the audience.
Track: World of AI & Future of Tech
Speakers
Language: German
Artificial Intelligence
7 Sep 2026 – 16:30
Dream Stage (Hall 25)
30 min
Who Controls the Customer Journey? Retail, Platforms or AI?
AI and search are reshaping purchase decisions. This session reveals where demand starts, how the digital shelf captures it, and how manufacturers can regain influence across the customer journey.
Track: Retail & Future of Commerce
Speakers
Language: English
Access: Trade Visitors Only
AI in Retail
Artificial Intelligence
Home Appliances
IFA Next
7 Sep 2026 – 17:00
Dream Stage (Hall 25)
60 min
heiseshow live
At IFA 2026 in Berlin, heiseshow will be covering an event live on site for the first time since its relaunch. This edition therefore focuses on the most important new products at IFA – the team assesses what really matters at the trade fair and which trends and products will shape this autumn’s tech scene.
Track: World of AI & Future of Tech
Speakers
7 Sep 2026 – 17:00
Creator Stage
2 h 30 min
AI Monday Berlin@IFA: Human-Centered AI for the Home of Tomorrow
Join AI Monday Berlin to explore how AI is shaping the future of the home, supporting better living, ageing, and energy efficiency.
Track: Smart & Sustainable Living
Speakers
Language: English
Access: Trade Visitors Only
Smart Home Ecosystems
Home Appliances
Smart Home
7–8 Sep 2026
Palais
Sony Creator Seeding
Sony presents WH-1000XM4C with Apache 207. Premium sound, perfect noise cancelling and exclusive Apache 207 sound profile. Test the product and share it with your community.
Track: Marketing & Creativity
Language: Deutsch
8 Sep 2026 – 10:00
Dream Stage (Hall 25)
10 min
Welcome Session: What’s Moving the Startup World?
What’s moving the startup world?
Kick things off with a quick look at the topics currently shaping the startup ecosystem – and get a preview of what’s coming up in the programme.
Kick things off with a quick look at the topics currently shaping the startup ecosystem – and get a preview of what’s coming up in the programme.
Track: World of AI & Future of Tech
Speakers
Language: English
8 Sep 2026 – 10:10
Dream Stage (Hall 25)
30 min
Founder Talk - What It Takes to Build a DeepTech Company in Healthcare
From Science Fiction to Healthcare
How do you bring deep-tech innovation from the lab to the hospital? Alexander Leutner, CEO of Cellbricks Therapeutics, shares insights into building a bioprinting company and what it takes to turn an ambitious vision into reality in one of the world’s most highly regulated industries.
How do you bring deep-tech innovation from the lab to the hospital? Alexander Leutner, CEO of Cellbricks Therapeutics, shares insights into building a bioprinting company and what it takes to turn an ambitious vision into reality in one of the world’s most highly regulated industries.
Track: World of AI & Future of Tech
Speakers
Language: German
