Plugged Into Europe: Turning EU Law Into Your Market Entry Advantage
Plugged Into Europe: Turning EU Law Into Your Market Entry Advantage
Follow the story of NovaHome, a fictitious company as it faces the very real problems of setting up in Europe, protecting its product innovations, selling online, and avoiding risks and liabilities in an era of digital privacy, AI, cyber reporting and sustainability. In business language, Dr. Matras will guide the audience through some of the EU legal changes that affect tech.
Speakers
Track: Retail & Future of Commerce
Language: English
Access: Trade Visitors Only
Even if you've done it before, the one thing you can count on is that the EU changes its law regularly in response to new technology and new times. This presentation, by Dr. Christoph Matras of FPS, provides a comprehensive guide for companies now navigating European market entry, legal compliance, intellectual property, and e-commerce regulations.
Using the entertaining story about a fictitious tech company, NovaHome, Dr. Matras is able to explain--without befuddling legalese-- how to turn knowledge of the EU law into a market advantage.
Whether you are a manufacturer, distributor or retailer, you'll find some surprising insights into new laws and regulations.
Learn what every EU checkout must say before the BUY button. Find out what button us required that few have built yet.
How will AI impact your risks and liabilities?
The new Cyber Resilience Act regulates every product and software. connected to the internet.