8 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
Frontnow: E-Commerce is Dead – Long Live Experience Commerce! How OBI, Coop & Audi Sell More with GenAI
It’s time to move beyond classic e-commerce into experience commerce: inspiring, intuitive, intent-based. Learn how OBI, Coop & Audi use GenAI to bridge online-offline, heal chaotic product data, and prepare for agent shopping & AI discoverability.
Speakers M. Funk (Frontnow)
Language: English
8 Sep 2025 – 14:00
IFA Global Markets (Hall 26)
60 min
Channel Media Europe: The 10 Megatrends Driving Big Change in Our Industry
This is the industry overview you’ve been looking for. In this enlightening and entertaining presentation, editor Bob Snyder brings together the larger forces of tech and society that are shaping our industry, allowing you to see the Big Picture of the interactions between the different forces that will shape our industry for the next decade.
Speakers B. Snyder (Channel Media Europe)
Language: English
IFA Global Markets
8 Sep 2025 – 14:30
Dream Stage (Hall 25)
1 h 30 min
AI, Built. Powered by Tuya
We’ll explore how AI and IoT are converging to transform smart living. Together with our ecosystem partners, we’ll discuss how this integration is making homes smarter, more energy-efficient, and sustainable. Attendees can expect engaging conversations around breakthrough technologies, real-world applications, and how we can collectively empower consumers toward greener, smarter lifestyles.
Speakers E. Blin (Groupe Prolaser), C. LaPré (Connectivity Standards Alliance), T. Makris (Berlin Brands Group), N. Scribe (Canbuz GmbH), A. Yang (Tuya Smart), T. Yu (Tuya Smart)
Language: English
Access: Limited capacity. RSVP required.
AI
Sustainability
Smart Home
8 Sep 2025 – 14:30
Creator Stage (Creator Hub, Palais)
1 h 30 min
Deep Dive Positionpaper: Cradle to Cradle in Consumer Electronics
Where policy meets practice: How business and government can advance the circularity of electronics through Cradle to Cradle.
Speakers N. Griefahn (Cradle to Cradle NGO), T. Janßen (Cradle to Cradle NGO), M. Mack (Liebherr-Hausgeräte GmbH), C. Eckert (ZVEI), B. Urban (WIK Group), C. Waldeck (Shift GmbH)
Language: German
Governance / Policy / Data privacy
Supply chain
Sustainability
IFA Next
8 Sep 2025 – 15:00
IFA Global Markets (Hall 26)
30 min
Retention Masters Europe AB: Can a Digital Guarantee Solve Right to Repair, Digital Product Passport and Achieve Commercial Targets?
How one technology, Digital Guarantee, proposes to solve end user demand for Right to Repair, industry’s call for a Digital Product Passport, and shareholder requirement for achieving commercial targets.The CEO of Retention Master Europe will discuss best practice for brands and retailers to integrate Digital Guarantee to existing systems. An expert for standardization of EU Digital Product Passport, he will explain how to enable right to repair and Digital Product Passport during the product life cycle.Can a big brand work with a small company for business-critical data? You’ll find out how in this presentation.
Speakers G. Ryding (Retention Masters Europe AB)
Language: English
IFA Global Markets
8 Sep 2025 – 16:15
Dream Stage (Hall 25)
30 min
Electronics, Innovation & Creativity
This session brings together leading voices from investment, startups, and technology including Ekke Van Vliet, Marc Funk, Mali M Baum, Mario Orgis, and Kristján Einarsson moderated by Sascha Quade. Together they will explore how creativity and innovation are reshaping the electronics industry, driving growth, and opening new opportunities for entrepreneurs.
Speakers K. Einarsson (Treble Technologies), M. Funk (Frontnow), M. M. Baum (WLOUNGE), M. Orgis (Last Mile Semiconductor), E. van Vliet (EIC)
8 Sep 2025 – 17:00
Dream Stage (Hall 25)
10 min
IEEE: Research, Development, and Deployment of Cutting-Edge Technologies for Consumer Products for the Advancement and Benefit of Humanity
The interaction between humans and intelligently networked consumer devices/systems enables improved interoperability and compatibility between technology and its users. It forms the basis for the further development of in-depth knowledge, both in terms of human attitudes and technological possibilities. The vision of the IEEE CTSoc underscores this: “As the world's leading organization, we are a driving force for research, development, and the use of cutting-edge technologies for consumer products for the benefit and advancement of humanity.”
Speakers F. Labeau (IEEE CTSoc)
Connectivity
Research & Development
Communication & Connectivity
8 Sep 2025 – 17:10
Dream Stage (Hall 25)
20 min
IEEE: A Journey of TV to Consumer Handheld Devices?
For over two decades, the vision of streaming television directly to mobile devices has inspired numerous technological initiatives. However, despite promising prospects, these solutions have struggled to achieve lasting success due to a combination of technological limitations, fragmented ecosystems, and commercial challenges. Against this backdrop, 5G broadcast is emerging as a new contender, leveraging mobile infrastructure, standardisation within 3GPP, and convergence with mobile networks. The question now is whether 5G broadcast can succeed where others have failed, and what conditions must be met for this success to occur.
Speakers P. Siebert (IEEE BTS)
Connectivity
Logistics
Communication & Connectivity
Home Appliances
Home & Entertainment
9 Sep 2025 – 10:30
IFA Global Markets (Hall 26)
30 min
The Sharp Rise of Europe's Secondary Market: Pieter Waasdorp
Europe’s market for second-hand electronic products, valued at USD 61 billion in 2024, will rise to USD 93 billion by 2034, a compound annual growth rate (CAGR) of 4.4%, according to research. Driven by consumer demand for affordable technology, increasing environmental consciousness, increasing adoption of e-commerce platforms for sales, and a rise in tech-savviness among consumers (especially younger generations comfortable with online marketplaces and refurbished products), this leads to reduced e-waste and a more circular economy. We’ll talk with Pieter Waasdorp from Secondarymarket.news about the latest secondary marketdevelopments.
Speakers P. Waasdorp (Secondarymarket.news)
IFA Global Markets
9 Sep 2025 – 10:45
Dream Stage (Hall 25)
15 min
Scene Setter by WGSN- The Future of Sustainability
Navigate the essential shift to a more sustainable future. Join Carol Aquino, WGSN’s Head of Consumer Tech, to explore how circularity and eco-innovation will be the foundation of your brand’s success. This session will equip you with need-to-know strategies to ensure your brand doesn’t just survive, but thrives in a planet-first world.
Speakers C. Aquino (WGSN)
Language: English
Sustainability
AI
Governance / Policy / Data privacy
Communication & Connectivity
Computing & Gaming
Home & Entertainment
Smart Home
9 Sep 2025 – 11:00
Dream Stage (Hall 25)
30 min
TK: Gesundheit digital denken - wie wir unser Gesundheitssystem ins nächste Level bringen
Dr Jens Baas, Chairman of the Board at Techniker Krankenkasse, offers in-depth insights into the current state of the German healthcare system – from the electronic patient record and the use of artificial intelligence, to funding challenges and unresolved political issues. In conversation with Dirk-General-Kuchel, Editor-in-Chief of COMPUTER BILD, the digitalisation advocate and head of Germany’s largest health insurance fund takes a critical yet forward-looking view of the future of healthcare in Germany.
Speakers J. Baas (TK - Techniker Krankenkasse), D. General-Kuchel (Computer Bild)
Language: German
AI
Connectivity
Governance / Policy / Data privacy
Software
Communication & Connectivity
9 Sep 2025 – 11:30
Dream Stage (Hall 25)
60 min
Re:Design with Cradle to Cradle – How Circular Consumer Tech Becomes Part of the Solution with Cradle to Cradle
Pioneers in circular tech design show how Cradle to Cradle drives innovation, market success, and positive change.
Speakers M. Mack (Liebherr-Hausgeräte GmbH), B. Urban (WIK Group), C. Waldeck (Shift GmbH), T. Janßen (Cradle to Cradle NGO)
Language: German
Supply chain
Sustainability
IFA Next
9 Sep 2025 – 11:30
IFA Global Markets (Hall 26)
30 min
The Big Deals in Mobile, CE, Appliances: Edward Elliot-Square
One of the biggest “hidden” marketplaces is the intra-industry CE/HA trade that helps volume retailers, distributors, brokers, and traders move products from countries and regions where demand is slow to where demand is higher. For years, Edward Elliot-Square has been at the center of this market, facilitating communication and community amongst buyers and sellers. In this talk, we’ll explore the behind-the-scenes deal-making, the trial and tribulations of this market sector, and what it means for the rest of the industry.
Speakers E. Elliot-Square (IPT)
IFA Global Markets
9 Sep 2025 – 12:00
Creator Stage (Creator Hub, Palais)
45 min
TK: Games with Impact – How Serious Games Are Transforming Healthcare
Whether for rehabilitation, prevention, or even medical training, serious games are more than just entertainment – they can be powerful tools for therapy and learning. While countries like the US and the UK have already embraced digital health games as part of everyday care, Germany remains hesitant.
We’ll explore current projects, share best practices – including examples from other industries – and have an open conversation about challenges, solutions, and untapped potential.
Speakers J. Baas (TK - Techniker Krankenkasse), T. Nguyen (Jung von Matt NERD), M. Shamsrizi (RetroBrain R&D)
Extended reality (AR/VR/XR)
Connectivity
Research & Development
Computing & Gaming
Fitness & Digital Health
9 Sep 2025 – 12:00
IFA Global Markets (Hall 26)
30 min
iSCM-Institut: Defining Today’s CE/HA Retail Trends in Germany Talk Summary
With the permission of Dr. Rudopl Aunkofer, we’ll be presenting the latest iSCM-Institut (Institut für Information & Supply Chain Management ) research. This definitive research, conducted at retail level, provides exclusive insight into the latest market trends and sales directions for CE and HA in Germany.
Speakers B. Snyder (Channel Media Europe)
IFA Global Markets
9 Sep 2025 – 12:30
Dream Stage (Hall 25)
30 min
Panel by Enpal, Green Ocean and Cradle to Cradle - Closing the Circle with Energy, Materials and Water
This session brings together two strong voices shaping Europe’s sustainability agenda: Cradle to Cradle NGO and Green Ocean. Moderated by Dr. Wolfgang Gründinger of Enpal, the conversation will explore how technology and energy innovation can accelerate circularity, reduce environmental footprints, and empower communities.
Speakers N. Griefahn (Cradle to Cradle NGO), W. Gründinger (Enpal), P. Muth (Green Ocean)
Research & Development
Sustainability
9 Sep 2025 – 12:30
IFA Global Markets (Hall 26)
30 min
Did Bill Gates Just Call the End of the Smartphone Era?
Bill Gates recently described the end of the smartphone era. Other tech visionaries recently have also felt compelled to talk about the future of the smartphone. In this presentation, we’ll explore why these tech execs are looking at the horizon of the smartphone era—and what they think the future will bring us instead of smartphones. Hint: it’s by no means a unanimous vision. The future is coming fast enough so we’ll also talk about the impact and the implications for today’s business.
Speakers B. Snyder (Channel Media Europe)
Language: English
IFA Global Markets
9 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
45 min
TK: Responsible Esports – How Digital Competition Can Be Healthy, Fair, and Future-Ready
Esports captivates millions, shapes youth culture, and is growing at breakneck speed – yet many of its structures still lag behind. Questions around health, equality of opportunity, and recognition as an official sport remain open.
We’ll explore the challenges and opportunities of professional gaming, highlight best practices, and discuss what it takes for esports to be taken seriously in society, sport, and health contexts.
Speakers J. Althoff (esports player foundation), M. Balgün, B. Kollhorst (Techniker Krankenkasse), V. Mallant (Unicorns of Love), M. Remmert (Freak 4u Gaming), M. Müller (ESBD)
Language: German
Connectivity
Content Creation
Computing & Gaming
9 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
Innovating with Pretotyping: A Case Study of Miele and Horizon
Join us for an exciting session on how Miele is leveraging Pretotyping to test product ideas faster and more effectively. Learn how Horizon’s tools are transforming product validation and accelerating Miele's innovation process.
Speakers I. Nordsiek (Miele), D. Putsche (Horizon)
Language: English
9 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
BackMarket - Refurbished: The New Normal?
With rising awareness around sustainability, circular economy and smart consumption, refurbished technology is moving from niche to mainstream. What used to be a compromise is becoming a first choice for many consumers – with major implications for brands, retailers and the entire tech industry. In this panel we discover how Back Market scales reuse and repair, shifts consumer habits, and makes refurbished tech the first choice over new.
Speakers G. Yates (Back Market), T. Willkommen (brand eins Medien AG)
IFA Next