5–9 Sep 2025
Hall 25 / Booth 355
Cradle to Cradle. The future of consumer tech
Circular technologies are the future
Sustainability
IFA Next
5 Sep 2025 – 15:00
Creator Hub
15 min
From Trash to Treasure: Rethinking Design with Cradle to Cradle (1/2)
Microtalk by Cradle to Cradle NGO
5 Sep 2025 – 20:00
Sommergarten Stage
Max Herre & Joy Denalane – Live at IFA Sommergarten
Two icons, one sound - Max Herre & Joy Denalane bring soul and beats to the IFA Summer Garden 2025.
Audio
6–9 Sep 2025
Creator's Stage
IFA Creator Hub: Create. Collaborate. Be seen.
From streaming setups to live stages – this is where creators make noise, brands get seen, and trends go live.
Content Creation
6 Sep 2025
Dream Stage
Into the immersive: How XR & agentic AI shape our digital now
XR and agentic AI are transforming media, shopping and play. Napster's Karina Kogan reveals how brands stay ahead.
AI
Extended reality (AR/VR/XR)
IFA Next
6 Sep 2025 – 8:30
Digi-POS: zwischen neuer Online-Realität und Digitalisierung
Conference C Hall 6.3 (behind the Press Center)
Insight Event
1 h 30 min
At the NIQ Business Breakfast, experts will discuss online and offline merging, change and digitalisation at the point of sale (POS) and dynamic pricing
Language: German (no translation available)
Access: Registration needed
6 Sep 2025 – 10:45
Dream Stage
15 min
Scene Setter - The Future of Intelligence
Get ready to dive into the future of AI with Abdulrahman Hadi, WGSN’s Consumer Tech UX Trend Strategist, who explores how technology is no longer just smart, but deeply emotional, present and personally connected.
Speakers A. Hadi (WGSN)
Language: English
AI
Robotics
Communication & Connectivity
Computing & Gaming
Home & Entertainment
6 Sep 2025 – 11:45
Dream Stage
45 min
Presentation Neura Robotics: Keynote & Demo
Information will follow
Speakers D. Reger (NEURA Robotics)
Robotics
IFA Next
6 Sep 2025 – 12:30
Dream Stage
30 min
How Immersive Experiences and AI are Fueling the Future Web
This session will offer examples of how extended reality (XR), agentic artificial intelligence (AI), and other immersive technologies are fueling the next generation of digital media and e-commerce experiences today. Karina Kogan, President and CMO of Napster, will highlight examples of how top brands are leveraging 3D environments, agentic AI, and gamification to drive engagement. Discover why meeting consumers in their preferred digital spaces has become critical for success.
Speakers K. Kogan (Napster AI)
Language: English
AI
Extended reality (AR/VR/XR)
IFA Next
Audio
Communication & Connectivity
Computing & Gaming
Home & Entertainment