9 Sep 2025 – 11:30 – 60 min
Location: Dream Stage (Hall 25)

Re:Design with Cradle to Cradle – How Circular Consumer Tech Becomes Part of the Solution with Cradle to Cradle

Pioneers in circular tech design show how Cradle to Cradle drives innovation, market success, and positive change.

Presented by
Speakers
Maria Mack Liebherr-Hausgeräte GmbH
Bastian Urban WIK Group
Carsten Waldeck Shift GmbH
Tim Janßen Cradle to Cradle NGO
Language
German

How can consumer electronics, kitchen appliances, or smart tech become truly circular? In this panel, manufacturers and thought leaders share their strategies, experiences, and visions – and show how Cradle to Cradle as a design principle is creating real-world solutions.

Key Takeaways

  1. C2C design enables companies to achieve real differentiation
  2. Cradle to Cradle unites design, sustainability, and commercial success
  3. Collaboration across the supply chain is essential

Liebherr-Hausgeräte GmbH is one of 13 product segments within the Liebherr Group. The Domestic Appliances division employs more than 6,000 people and develops and manufactures a wide range of high-quality refrigeration and freezing appliances for both household and commercial use. Production takes place at the company’s headquarters in Ochsenhausen (Germany), as well as at sites in Lienz (Austria), Marica (Bulgaria), Kluang (Malaysia), and Chhatrapati Sambhaji Nagar (India).
https://www.liebherr.com/de-de/gefrier-kuehlschraenke/hausgeraete-2451384

The WIK Group, a globally active OEM/ODM partner for the development and production of household appliances with offices and manufacturing sites in Europe and Asia, demonstrates how Cradle to Cradle (C2C) principles can be fully embedded into a company’s philosophy.
https://www.wik-group.com/

 Since 2014 SHIFT has been pushing the limits of sustainable, modular and fair tech products. The main goal of the purpose-economy company SHIFT is to maximize purpose and values, not only profit. To do as much good as possible, while doing as little harm as possible on the way. With the m-series in 2016, SHIFT introduced the most modular and sustainable smartphone ever built, as well as the visionary con- cept of Universal Computing“. SHIFT GmbH has earned recognition for design and sustainability with awards like the Eco Design Award and the German Sustainability Award.
https://www.shift.eco/


Supply chain
Sustainability
IFA Next
Re:Design with Cradle to Cradle – How Circular Consumer Tech Becomes Part of the Solution with Cradle to Cradle