Maria Mack

Head of Global Communications & Brand Management
Liebherr-Hausgeräte GmbH
Germany
Maria Mack is responsible for global Communication & Brand Management at Liebherr-Hausgeräte GmbH, part of the Liebherr Group – a family-owned technology company with a broad and diversified product portfolio. Liebherr’s patented BluRoX technology marks a breakthrough in the history of cooling appliances, enabling circular product design for the very first time. The result: the world’s first freezer to be awarded Cradle to Cradle Certified® Bronze status.

Sessions

6 Sep 2025 – 14:30
Dream Stage (Hall 25)
60 min
Rethinking Electronics – Circular Design for Impact with Cradle to Cradle
How leading brands are using Cradle to Cradle to drive the shift toward truly circular electronics – and setting new standards in the process.
Speakers A. Enslin (Miele), M. Mack (Liebherr-Hausgeräte GmbH), N. Griefahn (Cradle to Cradle NGO)
Supply chain
Sustainability
IFA Next
Audio
Home Appliances
Home & Entertainment
8 Sep 2025 – 14:30
Creator Stage (Creator Hub, Palais)
1 h 30 min
Deep Dive Positionpaper: Cradle to Cradle in Consumer Electronics
Where policy meets practice: How business and government can advance the circularity of electronics through Cradle to Cradle.
Speakers N. Griefahn (Cradle to Cradle NGO), T. Janßen (Cradle to Cradle NGO), M. Mack (Liebherr-Hausgeräte GmbH), C. Eckert (ZVEI), B. Urban (WIK Group), C. Waldeck (Shift GmbH), I. Gomez (Cradle to Cradle)
Language: German
Governance / Policy  / Data privacy
Supply chain
Sustainability
IFA Next
9 Sep 2025 – 11:30
Dream Stage (Hall 25)
60 min
Re:Design with Cradle to Cradle – How Circular Consumer Tech Becomes Part of the Solution with Cradle to Cradle
Pioneers in circular tech design show how Cradle to Cradle drives innovation, market success, and positive change.
Speakers M. Mack (Liebherr-Hausgeräte GmbH), B. Urban (WIK Group), C. Waldeck (Shift GmbH), T. Janßen (Cradle to Cradle NGO)
Language: German
Supply chain
Sustainability
IFA Next