6 Sep 2025 – 11:45
Creator Stage (Creator Hub, Palais)
30 min
TikTok Presentation
Further information will follow
Content Creation
Marketing & advertising
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 12:30
Dream Stage (Hall 25)
30 min
How Immersive Experiences and AI are Fueling the Future Web

This session will offer examples of how extended reality (XR), agentic artificial intelligence (AI), and other immersive technologies are fueling the next generation of digital media and e-commerce experiences today. Karina Kogan, President and CMO of Napster, will highlight examples of how top brands are leveraging 3D environments, agentic AI, and gamification to drive engagement. Discover why meeting consumers in their preferred digital spaces has become critical for success.

Speakers K. Kogan (Napster)
Language: English
AI
Extended reality (AR/VR/XR)
IFA Next
Audio
Communication & Connectivity
Computing & Gaming
Home & Entertainment
6 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
45 min
Driving Business Growth Through Creators
From content to commerce, creators have evolved from storytellers to strategic business drivers. Explore how brands are tapping into creator communities to authentically connect with consumers, strengthen marketing efforts and drive real growth - as creators monetize their reach through platforms, products and partnerships.
Speakers I. Meng (LTK), L. Runte (Everbloom)
Language: English
Content Creation
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
Presentation by Sascha Pallenberg
Presentation on AI, a reality check. 
6 Sep 2025 – 14:00
Creator Stage (Creator Hub, Palais)
45 min
How AI Is Changing Content Creation
From smart editing to real-time personalization, AI is becoming an essential part of the content creation toolkit. See how creators are integrating AI into their workflows to unlock new creative approaches, speed up production, and push the boundaries of what content can be.
Speakers F. Josef Schrepf (OpusClip)
Language: English
AI
Content Creation
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
The Future of Intelligent Storage

Join UGREEN as we explore the future of AI-enhanced storage.
UGREEN AI NAS brings smart features to homes and personal workspaces. Powered by Intel and seamlessly integrated with Adobe software, it offers:

  • Smarter Data Management: Organize files intelligently
  • Stronger Privacy Protection: Keep personal data safe and under your control
  • More Efficient Workflows: Speed up routine tasks and boost productivity

Discover how AI is transforming storage into something more intelligent, intuitive, and personal.

Speakers M. Christensen (Adobe), G. Sylin (Intel), J. Günther (UGREEN GROUP LIMITED), F. van Saalbach (Moderator), Y. Chen (UGREEN GROUP LIMITED)
Language: English
AI
Connectivity
Content Creation
Software
Communication & Connectivity
6 Sep 2025 – 14:30
Dream Stage (Hall 25)
60 min
Rethinking Electronics – Circular Design for Impact with Cradle to Cradle
How leading brands are using Cradle to Cradle to drive the shift toward truly circular electronics – and setting new standards in the process.
Supply chain
Sustainability
IFA Next
Audio
Home Appliances
Home & Entertainment
6 Sep 2025 – 15:00
Sommergarten Stage
7 h
Ikkimel & Friends Open Air – Live at IFA Sommergarten 2025
IFA meets Berlin underground: Ikkimel & Friends with an uncompromising open-air concert.
Content Creation
Audio
Photo, Video & Content Creation
6 Sep 2025 – 16:00
Creator Stage (Creator Hub, Palais)
45 min
Stories in focus – Photography, technology & community curated by Fotografiska
Explore how photography, technology, and community shape the way we see, share, and connect.
Speakers Y. Hammoudah (Fotografiska), P. Benthede (Fotografiska), S. Durgun (Fotografiska)
Language: English
Photo, Video & Content Creation
6 Sep 2025 – 16:15
Dream Stage (Hall 25)
45 min
The Right to Repair – A 360° View of an Industry Under Regulatory Pressure
Experts from various fields come together to discuss the findings of the latest study on the “Right to Repair” and how the EU directive is being implemented into national law. They explore the opportunities and challenges this poses for all players across the market.
Speakers T. Dröge (Wertgarantie), F. Schipper (Handelsverband Technik (BVT))
Language: German
Sustainability
Research & Development
IFA Next