7 Sep 2025 – 13:15
Creator Stage (Creator Hub, Palais)
45 min
WGSN: Big Ideas, Big Impact: Winning Strategies for Consumer Tech in 2027
Don’t miss Carol Aquino, WGSN’s Head of Consumer Tech, live on stage as she dives into the key shifts shaping tomorrow’s tech, from empowering human connection to creating culturally and environmentally adaptive products. This is your front-row pass to get ahead of the strategies that’ll matter most in 2027 and beyond.
Speakers C. Aquino (WGSN)
Language: English
Connectivity
Extended reality (AR/VR/XR)
Sustainability
Communication & Connectivity
Computing & Gaming
Fitness & Digital Health
Home & Entertainment
7 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
Keynote von Michael Braungart
A keynote by Prof. Dr Michael Braungart on reimagining our world through Cradle to Cradle – starting with electronics.
Language: German
Supply chain
Sustainability
IFA Next
7 Sep 2025 – 13:30
IFA Global Markets (Hall 26)
60 min
Building Private Label Sales
The private label sector in consumer electronics and home appliances is a significant and growing market. According to recent data, the global private label market was valued at approximately $915.1 billion in 2024 and is projected to reach $1,623.4 billion by 2034, growing at a Compound Annual Growth Rate (CAGR) of 5.9% 1. Our panel will address the increasing consumer acceptance and demand for private label products. Often seen as cost-effective alternatives to branded products, private label products are becoming more popular as retailers and manufacturers recognize the potential for higher profit margins and brand loyalty. The rise of e-commerce has also contributed to the growth of private label products, with many online platforms offering a wide range of private label consumer.
Speakers D. Beernaert (ITresellers Group), K. Trapl (European Brand Forge), P. Baptista (Worten Portugal), B. Górecki (x-kom)
IFA Global Markets
7 Sep 2025 – 14:00
Creator Stage (Creator Hub, Palais)
60 min
Sony: From the first picture to the campaign - my path in street photography
Streets, people, moments. A behind-the-scenes look at my work with Sony – from the initial concept to the execution of two major campaigns centered around street photography.
Speakers T. Kakareko
Language: German
Access: Registration needed
Register here
Content Creation
Photo, Video & Content Creation
7 Sep 2025 – 14:00
Dream Stage (Hall 25)
45 min
Panel by: BVG, FemRide, FINN and asiabits: The future of urban mobility: Smarter, greener, more connected cities
How can technology, policy, and new business models transform the way we move through cities? This panel brings together experts from energy, mobility innovation, and urban planning to explore the path towards sustainable, inclusive, and connected urban transport.
Speakers M. Bartnik (Berliner Verkehrsbetriebe (BVG)), T. Derksen (asiabits), A. Limbach-Smiatek (FINN), K. Wendt (FemRide)
Language: German
Advanced mobility
Connectivity
Logistics
Sustainability
Mobility
7 Sep 2025 – 14:30
IFA Global Markets (Hall 26)
30 min
Retail Insight: Benelux Markets
With more than 350 members in the Group, the CEO of ITresellers Group can provide critical insight into the challenges of retail in Benelux. We’ll explore the retail and product trends as well as the happenings in the market.
Speakers D. Beernaert (ITresellers Group)
IFA Global Markets
7 Sep 2025 – 14:45
Dream Stage (Hall 25)
30 min
NIPA: Where Korea's AI Meets the Future 
Korea is shaping the next AI era: from tech that grows with your needs, to AI beyond the cloud on every device, to new ideas speeding up clinical trials. Don’t miss three bold visions set to change industries and human health.
Speakers J. Jung (MEDIAIPLUS), S. Lee (Opt-AI Inc.), J. Park (Lablup)
Language: English
Register here
AI
Computing power
Robotics
Wearables
Software
IFA Next
IFA Global Markets
Fitness & Digital Health
7 Sep 2025 – 15:00
Creator Stage (Creator Hub, Palais)
15 min
Weg von Ressourcenabhängigkeit - Wirtschaftlich erfolgreich durch Circular Economy und Cradle to Cradle
Digitalisation and Cradle to Cradle design open up new opportunities for a dual transformation – towards healthy, circular products and a future-ready economy.
Speakers N. Griefahn (Cradle to Cradle NGO), A. Schmied (Bertelsmann Stiftung)
Supply chain
Sustainability
IFA Next
7 Sep 2025 – 15:00
IFA Global Markets (Hall 26)
30 min
Agood Company: Is Circularity Compatible with a Mass Market Business Model?

More and more consumers are becoming environmentally conscious and prefer to buy products that are sustainable and eco-friendly. This shift in consumer behaviour is driving companies to adopt sustainable practices to meet this demand. Join us for the answer to this big question: What’s truly needed to make circular and sustainable products accessible, appealing, and viable for the mainstream consumer?

Speakers H. Jonsson (Agood Company)
IFA Global Markets
7 Sep 2025 – 15:15
Creator Stage (Creator Hub, Palais)
30 min
Formula E on Stage! Meet Pascal Wehrlein and Marius Meier-Diedrich
What does it take to bring Formula E to life, both on the racetrack and behind the scenes? 
Join driver Pascal Wehrlein and race engineer Marius Meier-Diedrich with host Lisa Ramuschkat as they share their stories from the garage, the role of data and simulation in performance, and how fans and digital communities are becoming part of the action.
Speakers M. Meier-Diedrich (Porsche Formula E), P. Wehrlein (Formula E)
Advanced mobility
Content Creation
Mobility
7 Sep 2025 – 15:30
Dream Stage (Hall 25)
45 min
Opptra: Winning Asia with AI

2.4 Billion consumers are in Asia representing 70% of global consumption, this session will cover how brands can adopt an Ecommerce and AI first approach for their Asia Omni channel GTM.  This session will also feature Asia GTM case studies of global brands that have leveraged Opptra’s platform.

Speakers R. Babu (Opptra), B. Bansal (Opptra), E. L'Orange (Deloitte), T. Rath (Lazada Group)
Language: English
Register here
AI
E-commerce / DTC
IFA Next
IFA Global Markets
Home Appliances
Fitness & Digital Health
Home & Entertainment
7 Sep 2025 – 16:00
Creator Stage (Creator Hub, Palais)
30 min
TK - Gesichter der Zukunft: Praxiserfahrungen mit fotorealistischen AI-Units
Avatars are opening up new possibilities to connect with audiences, tell stories, and bring knowledge to life. This talk offers an engaging look at early experiences and key learnings, using Say:Hello as a real-world example. It brings practical applications to life and actively involves the audience – making it clear just how much potential avatars hold for communication and storytelling.
Speakers U. Heiland (TK), J. Schellenberger (go AVA)
Language: German
AI
Audio
Communication & Connectivity
7 Sep 2025 – 16:30
Dream Stage (Hall 25)
30 min
Pitchlympic at IFA 2025

Join Christoph Sollich, the creator of the Pitchlympics.

 

Language: English
7 Sep 2025 – 16:45
Creator Stage (Creator Hub, Palais)
45 min
Lexar x Matthias Dangl: The storage workflow behind viral drone videos
Explore how creator Matthias Dangl uses Lexar’s full workflow - microSDs, SSDs, docks - to turn drone footage into viral content. A repeatable system for creators who aim to grow.
Speakers M. Dangl (Create Beyond)
Language: German
Content Creation
Photo, Video & Content Creation
7 Sep 2025 – 17:00
Dream Stage (Hall 25)
45 min
Pitch Battle 2025: Breakthrough Battle - The Finale
The IFA Pitch Battle reaches its final stage as the selected startups return to the Dream Stage. In this decisive round, they will present their refined pitches and engage in a deeper Q&A with the jury. At the end of the session, one startup will be announced as the winner, receiving a free booth at IFA Next 2026.
Speakers M. Cassese, S. Knittel (Jung von Matt START), J. Monaco (teech), S. Unger (Factory Network)
Language: English
IFA Next
7 Sep 2025 – 17:30
Creator Stage (Creator Hub, Palais)
30 min
Fireside Chat with Pascal Wehrlein: Formula E from the driver’s seat followed by Meet & Greet.
Ever wondered what it feels like to race at 280 km/h in a fully electric car? Formula E star Pascal Wehrlein takes us behind the wheel in a candid fireside chat with Lisa Ramuschkat. From adrenaline on the track to connecting with fans off it, Pascal shares how motorsport is evolving in the digital era, blending performance, sustainability, and storytelling that inspires a new generation of creators and communities.
Speakers P. Wehrlein (Formula E)
Advanced mobility
Mobility
7 Sep 2025 – 20:00
Sommergarten Stage
2 h
Fest & Flauschig – Live at IFA Sommergarten 2025
Fest & Flauschig live and uncut: Böhmermann & Schulz bring podcast cult and chaos to the stage of the IFA Summer Garden.
Content Creation
Audio
Home & Entertainment
8 Sep 2025 – 10:30
IFA Global Markets (Hall 26)
30 min
Fireside Chat: Paolo Falcioni, Director General, APPLiA
APPLiA is the Brussels-based trade association that provides a single, consensual voice for the home appliance industry in Europe, promoting industry's mission to advance Europeans' lifestyles. In this session, the Director General will cover the trends in the appliances industry (small and major appliances), the business prospects for 2025-2026, and the challenges of the surrounding economic environment.
Speakers P. Falcioni (APPLIA)
Language: English
IFA Global Markets
8 Sep 2025 – 10:45
Dream Stage (Hall 25)
15 min
Scene Setter by WGSN - The Future of Connectivity
Unlock the power of next-gen connectivity. Abdulrahman Hadi, WGSN’s Consumer Tech UX Trend Strategist, presents The Future of Connectivity, revealing how hyper-connected networks are enabling seamless digital-first experiences while addressing critical needs for data privacy, security and protection. 
Speakers A. Hadi (WGSN)
Language: English
Connectivity
Governance / Policy  / Data privacy
Sustainability
Communication & Connectivity
8 Sep 2025 – 11:00
IFA Lab
60 min
How to Measure Your Impact - a Workshop by Impact Hub Berlin
This workshop invites participants to explore how tech can be used as a tool for impact. We’ll begin by asking, “What is the ultimate impact we want to have?” to understand how startups and can use tech to achieve social and environmental goals.
Speakers E. Leopold (Impact Hub Berlin)
Language: English
Access: Trade Visitors Only
Research & Development
Sustainability
IFA Next
Communication & Connectivity