5 Sep 2026 – 15:30
Expert Talks (Hall 26c)
30 min
Is This the PCpocalypse? Rethinking Personal Computing in the AI Era
As multimodal AI, natural voice interfaces, and ambient hardware mature, the PC's screen-and-keyboard paradigm faces its true existential shift. Can it survive? If personal computing, components and accessories are part of your product mix, you won't want to miss this session.
Track: World of AI & Future of Tech
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Future of Work
Wearables
Quantum Computing
Computing & Gaming
IFA Global Markets
5 Sep 2026 – 15:30
Innovation Stage
60 min
Ronzheimer Live Podcast
Track: Culture & Lifestyle
Speakers
5 Sep 2026 – 15:30
Dream Stage (Hall 25)
30 min
Europe’s Missing Execution Layer: From Innovation to Industrial Advantage
Europe does not lack ideas, technology or capital. The harder challenge is turning them into deployment at scale. Drawing on conversations with corporate leaders, investors, policymakers and researchers across Europe, Asia and the US, I will explore why promising technologies so often stall between pilot and adoption, and what it takes to close that gap. From AI and robotics to industrial transformation and workforce resilience, the next advantage will come from aligning capital, demand, infrastructure, incentives and people around outcomes that matter.
The question is no longer only what can be invented. It is what Europe is prepared to deploy.
The question is no longer only what can be invented. It is what Europe is prepared to deploy.
Track: World of AI & Future of Tech
Speakers
5 Sep 2026 – 16:00
Dream Stage (Hall 25)
30 min
A Love Letter to the Machine: How Designing Emotions is Central to the Human Experience
In the future, products must go beyond mere functionality and connect with users on a human level. Expect insights on how emotional design principles can help brands create meaningful, engaging and memorable user experiences that transform ordinary interactions into significant moments.
Track: World of AI & Future of Tech
Speakers
Language: English
Robotics
Artificial Intelligence
Computing & Gaming
Home Appliances
Smart Home
5 Sep 2026 – 16:00
Creator Stage
60 min
Sony @ IFA: The Choice for Street-Photography
MASTERCLASS: Sony – The Choice for Street: Street Photography – “Telling Stories on the Streets” with Thomas Kakareko
Track: Marketing & Creativity
Speakers
Language: Deutsch
Access: Registration needed
5 Sep 2026 – 16:30
Dream Stage (Hall 25)
1 h 30 min
Pitch Battle Semifinals 2
From AI driven platforms to game changing digital solutions, leading software startups take the stage to compete for a place in the Pitch Battle Final. Discover the ideas shaping tomorrow's digital world.
Track: World of AI & Future of Tech
Language: English
5 Sep 2026 – 17:00
Creator Stage
30 min
‘Magic Moments’: A VFX revolution in the content industry
High-end VFX are no longer the exclusive domain of Hollywood. See how creators are shaping visual storytelling, and what editorial teams can learn from influencers about visual aesthetics.
Track: Marketing & Creativity
Speakers
Language: German
Content Creation
Virtual Production
5 Sep 2026 – 17:00
Marshall-Haus / VIP Lounge
30 min
Impuls Talk: The Intelligence Shift - What we can learn from China for using AI
China is showing how AI can move beyond efficiency and fundamentally reshape business, brands and commerce. What can we learn from this – and what does it mean for the future of retail in Europe?
Track: Retail & Future of Commerce
Language: English
Content Creation
5 Sep 2026 – 17:30
Creator Stage
30 min
I Am No One
The sequel to "You Are Useless". A confession about how I slowly became no one: chasing numbers, scrolling Instagram for 8 hours, letting AI think for me. And why fighting to be someone is the only work left.
Track: Marketing & Creativity
Speakers
Language: English
Content Creation
Artificial Intelligence
5 Sep 2026 – 17:30
Marshall-Haus
15 min
From AI Ambition to Action: How MediaMarktSaturn Is Scaling AI
AI only creates value when ambition turns into action. Discover how MediaMarktSaturn is moving from individual use cases towards scaling AI across the organization – and what we are learning along the way.
Track: Retail & Future of Commerce
Content Creation
5 Sep 2026 – 17:45
Marshall-Haus
15 min
From Vision to Reality: What It Takes to Make AI Work
The potential of AI is clear. Making it work at scale is the real challenge. Björn Ognibeni and Bastian Sehnert discuss what businesses need to turn AI vision into sustainable, real-world impact.
Track: Retail & Future of Commerce
Language: English
Content Creation
6 Sep 2026 – 9:00
Retail Innovation Zone Stage
45 min
How AEG is taking the step to the Agentic storefront online with Neocom
Information will follow
Track: Retail & Future of Commerce
Speakers
Language: German
6 Sep 2026 – 10:00
Dream Stage (Hall 25)
10 min
Welcome Session: What’s Moving the Startup World?
What’s moving the startup world?
Kick things off with a quick look at the topics currently shaping the startup ecosystem – and get a preview of what’s coming up in the programme.
Kick things off with a quick look at the topics currently shaping the startup ecosystem – and get a preview of what’s coming up in the programme.
Speakers
Language: English
6 Sep 2026 – 10:10
Dream Stage (Hall 25)
20 min
Founder Stories - Famagic
What’s behind successful startups?
Inspiring stories, bold decisions, challenges and valuable learnings: Hear first-hand what founders have experienced and learned along their journey.
Inspiring stories, bold decisions, challenges and valuable learnings: Hear first-hand what founders have experienced and learned along their journey.
Track: World of AI & Future of Tech
Speakers
Language: German
6 Sep 2026 – 10:15
Creator Stage
45 min
More Than a Momentum: Women's Basketball Between Progress and Visibility
With the FIBA Women's Basketball World Cup 2026 in Germany underway, one question stands out: what role do technology and social change play in shaping the future of women's basketball? This panel talk looks beyond the sport itself.
Track: Culture & Lifestyle
Speakers
Entertainment
Diversity and Inclusion
6 Sep 2026 – 10:30
Expert Talks (Hall 26c)
60 min
Fireside Chat with APPLiA Director General, Paolo Falcioni
As Director General of APPLiA, the trade association for the home appliance industry in Europe, Paolo Falcioni has one of the very best overviews of European trends.
Track: Smart & Sustainable Living
Speakers
Language: English
Access: Trade Visitors Only
Circular Economy
Right to Repair
IFA Global Markets
6 Sep 2026 – 10:30
Dream Stage (Hall 25)
30 min
Rewriting the Rules: How AI Is Transforming Compliance in Tech
How is AI changing not just technology, but also the rules companies operate by? Leo Schuhmann, Founder of Complydo and Y Combinator alumnus, joins Mia Ansorge from the Startup Association for a conversation about his journey as a founder, his decision to build in Berlin, and the evolution of Complydo. The conversation then shifts to why compliance is becoming an increasingly strategic factor for AI startups – and how this creates opportunities for new business models.
Track: World of AI & Future of Tech
Speakers
Language: English
6 Sep 2026 – 11:00
Dream Stage (Hall 25)
30 min
From Ideas to Industry: Building Berlin’s Startup Ecosystem for the Next Generat
Berlin has the talent, capital and world-class research — but how can it turn them into the next generation of global companies?
Track: World of AI & Future of Tech
Speakers
Language: English
6 Sep 2026 – 11:00
Creator Stage
20 min
How Creators Build Media Companies that Last
6 Sep 2026 – 11:20
Creator Stage
40 min
The Creator Economy: A Survival Guide
A grounded look at the creator economy today - contracts, monetization, platform diversification - and the skills creators need to build a sustainable, long-term career.
Track: Marketing & Creativity
Language: English
Content Creation
