6 Sep 2026 – 13:30
Expert Talks (Hall 26c)
30 min
From Audio to Smart Health- Brian Larsen, Founder, Nordio Agency
If you are looking for go-to-market plans, brand and marketing strategies, award-winning product launches, sales implementations, and direct sell-in contracts to key partners and retailers around the world, this session with industry veteran Brian Larsen will highlight his experiences in audio, FMCG, and personal health care.
Track: Retail & Future of Commerce
Speakers
Language: ENGLISH
Access: Trade Visitors Only
Omnichannel Strategy
Customer Insights
IFA Global Markets
6 Sep 2026 – 13:30
Dream Stage (Hall 25)
30 min
Beyond the Prompt: Why Voice is Becoming the Interface for AI Agents
AI is moving beyond chatbots and prompts, towards systems that can understand human intent and act on it. In this fireside chat, CNET’s Katie Collins joins Brandon Lutz, Head of EMEA Marketing at Plaud, to explore the rise of voice and AI wearables, Plaud’s rapid success in redefining how people capture and use context and intent, and its vision for a future where AI becomes a more natural, always-on work companion.
Track: World of AI & Future of Tech
Speakers
Language: English
6 Sep 2026 – 13:40
Creator Stage
40 min
Beyond the Feed: Emerging Social Media Formats
From microdramas to live commerce, discover how creators are pioneering new content formats and staying ahead of platform trends to keep audiences hooked.
Track: Marketing & Creativity
Speakers
Language: English
Content Creation
Content Creation
6 Sep 2026 – 14:00
Expert Talks (Hall 26c)
30 min
Cracking the Route-to-Market Puzzle Across EMEA - Warren Hudson CEO Unlock EMEA
Warren Hudson, Founder and CEO of Unlock EMEA, has spent more than a decade helping brands enter the European market, launching more than 50 innovative international brands into tier-one retail and distribution, unlocking over a quarter-billion dollars in channel revenue.
Track: Retail & Future of Commerce
Speakers
Language: ENGLISH
Access: Trade Visitors Only
Customer Insights
Delivery, Logistics and Fulfilment
Omnichannel Strategy
IFA Global Markets
6 Sep 2026 – 14:20
Creator Stage
40 min
AI Tools Powering the Next Generation of Content Creation
See how creators are using AI to streamline production, enhance storytelling, and create high-quality content faster with practical tools for ideation, editing, optimization, and production.
Track: Marketing & Creativity
Language: English
Content Creation
Artificial Intelligence
Content Creation
6 Sep 2026 – 14:30
Expert Talks (Hall 26c)
30 min
Marketing in a New Era: Signals from China, Opportunities for Europe
This session unpacks China's most effective consumer engagement strategies, delivering a playbook of innovative digital marketing tactics, branding frameworks, and creative campaign models designed to unlock significant growth. A perfect talk for European marketers, brand strategists, business development specialists, investors, and business owners.
Track: Marketing & Creativity
Speakers
Language: English
Access: Trade Visitors Only
Artificial Intelligence
Customer Insights
Digital Marketing
Robotics
IFA Global Markets
6 Sep 2026 – 15:00
Dream Stage (Hall 25)
60 min
AI-Update – the heise podcast live
In the live episode of the AI Update, Isabel Grünewald and Dr Sabrina Patsch discuss where pop culture gets it right in its portrayal of AI, which visions of the future are physically plausible, and what remains pure fiction.
Track: World of AI & Future of Tech
Speakers
Language: German
Artificial Intelligence
Entertainment
6 Sep 2026 – 15:00
Creator Stage
60 min
Sony @ IFA: The Choice for Portrait-Photography: Menschen im Fokus
The Choice for Portrait: People in Focus – Between Wedding and Documentary Photography
PANEL DISCUSSION
Sony – The Choice for Portraiture: People in Focus – Between Wedding and Documentary Photography with Jana Weisbrich, Fabiano and Leon Schleßelmann
Track: Marketing & Creativity
Speakers
Language: Deutsch
Access: Registration needed
6 Sep 2026 – 16:00
Creator Stage
60 min
Bit-Rauschen: the c't processor podcast live
TV-Expertin und c’t-Redakteurin Ulrike Kuhlmann spricht mit ihrem Kollegen Christof Windeck über TV-Trends.
Speakers
Language: German
6 Sep 2026 – 17:00
Dream Stage (Hall 25)
60 min
Pitch Battle Finale
The journey ends here. After two intense semifinal rounds, the finalists return to the stage to pitch one last time. Who will emerge as the IFA Pitch Battle Winner 2026?
Track: World of AI & Future of Tech
Language: English
6 Sep 2026 – 17:00
Sommergarten Stage
4 h
Wine Wednesday & Mord auf Ex - live!
An open-air evening with two podcasts: first, Jani and Alina of "Wine Wednesday" pour a glass of wine and dive into honest conversations about relationships, growing up, and wild weekends. Then Leonie and Linn take you into real criminal cases with "Mord auf Ex", gripping, thoroughly researched, and full of unfiltered behind-the-scenes moments. Your chance to experience both podcasts live.
6 Sep 2026 – 17:30
Creator Stage
60 min
PietSmiet Live Podcast
Every Friday, the five content creators – Peter, Dennis, Chris, Sep and Jay – gather in the virtual podcast studio and give a rundown of what their daily lives are currently like.
Language: German
7 Sep 2026 – 10:00
Creator Stage
60 min
Reimagine Electronics. Circular by Design.
Circular economy only works together. Discover how the Cradle to Cradle Electronics Initiative brings pioneers of the electronics industry together.
Track: Smart & Sustainable Living
Circular Economy
Right to Repair
Sustainable Materials
Supply Chain Innovations
Regenerative Tech
Ecodesign
IFA Next
7 Sep 2026 – 10:30
Dream Stage (Hall 25)
20 min
The Next Decade of Kitchens, Food, and Home
How will technology transform the way we cook, eat and live over the next decade? This session sets the stage for the Smart Living Forum, exploring the forces shaping the future of the connected home. From AI powered appliances and intelligent automation to healthier lifestyles, sustainability and the evolving role of data, industry leaders examine the innovations redefining the kitchen, while highlighting the importance of trust, privacy and a distinctly European approach to the smart home.
Track: Smart & Sustainable Living
Artificial Intelligence
Robotics
Smart Home Ecosystems
Smart Living Forum
7 Sep 2026 – 10:50
Dream Stage (Hall 25)
30 min
AI in the Kitchen: Helpful, Hype, or Harmful?
Artificial intelligence is rapidly becoming part of the modern kitchen, from smarter cooking guidance and food recognition to personalised recipes and automated appliances. But where does AI genuinely improve the cooking experience, and where does it risk becoming more intrusive than helpful? Industry leaders explore how AI is reshaping the kitchen, discussing the balance between convenience, privacy, personalisation and consumer trust, and what it will take for intelligent cooking to become an everyday reality.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Smart Home Ecosystems
Robotics
Smart Living Forum
7 Sep 2026 – 11:00
Creator Stage
45 min
Creator Economy Live: Platform Forward: Inside the Decisions Shaping the Creator Economy
Platforms are reshaping how products are discovered, reviewed, and bought - and the decisions being made right now will define the next 12 months. Platform leaders share what's coming, what's changing, and what it means for creators and brands.
Track: Marketing & Creativity
Language: English
7 Sep 2026 – 11:20
Dream Stage (Hall 25)
30 min
How Tech Will Transform Food, Health, and Longevity at Home
The connected home is evolving into a powerful platform for healthier living. As smart appliances, wearable devices and digital health technologies become increasingly connected, new opportunities are emerging to support better nutrition, encourage healthier habits and enable longer, more independent lives. This panel explores how data driven insights can empower consumers while respecting privacy, examining the role of smart living technologies in shaping the future of health and wellbeing at home.
Track: World of AI & Future of Tech
Speakers
Language: English
Artificial Intelligence
Robotics
Smart Home Ecosystems
Ecodesign
Sustainable Materials
Smart Living Forum
7 Sep 2026 – 11:45
Creator Stage
45 min
Creator Economy Live: From Content to Conversion: Creators Across the Full Path to Purchase
Creators are no longer just a campaign tactic - they're infrastructure. In consumer tech, they're shaping purchase decisions long before a customer reaches a store, and increasingly, they're the reason that customer shows up at all. This session explores how smart brands are building creator ecosystems that connect online discovery to real-world purchase - and what it takes to make creators work across the full path to purchase.
Track: Marketing & Creativity
Speakers
Language: English
7 Sep 2026 – 11:50
Dream Stage (Hall 25)
20 min
Spotlight Case Study : Wireless Power and Future of Smart Kitchens
For more than a century, electricity has shaped how kitchens are designed. Wireless power promises to reshape them again. This session looks at how embedded wireless power can unlock new appliance designs, flexible countertops, seamless charging, and entirely new ways of interacting with kitchen technology.
Track: Smart & Sustainable Living
Language: English
Smart Living Forum
7 Sep 2026 – 12:10
Dream Stage (Hall 25)
30 min
Design for a Human-Centered Smart Home
As technology becomes ever more integrated into everyday life, designing smart homes that people genuinely trust is becoming just as important as the technology itself. Designers, UX leaders and industry experts explore how to create intuitive, sustainable and human centered experiences, examining the balance between convenience, transparency and user control. From connected appliances to ambient intelligence, this panel discusses what it takes to build smart living solutions that feel empowering rather than intrusive.
Track: World of AI & Future of Tech
Language: English
Smart Living Forum
