5 Sep 2025 – 14:00
Creator Stage (Creator Hub, Palais)
20 min
Fireside Chat with Evil Jared and KROGI
Join host Lisa Ramuschkat in a dynamic fireside chat with Evil Jared and KROGI as they dive into the world of gaming and content creation. Together they will share their vision on how entertainment, community, and creativity are shaping the future of digital culture.
Speakers E. Hasselhoff (Evil Jared x Krogi), M. Krogmann (Evil Jared x Krogi)
Content Creation
Communication & Connectivity
Computing & Gaming
Photo, Video & Content Creation
5 Sep 2025 – 14:15
Innovation Stage (City Cube)
30 min
Keynote by the Electrolux Group: Serving the consumer by preserving the planet: opportunities and challenges for the appliance industry
Electrolux Group has always put consumers first, creating experiences that improve quality of life while advancing energy and water efficiency. Now the company is going further, integrating sustainability across the entire consumer journey, from purchase to product end-of-life. This session explores how consumer-centric innovation and circular models can preserve planetary resources and enable truly sustainable lifestyles, highlighting the need for industry-wide collaboration.
Speakers Y. Fierling (Electrolux Group)
Language: English
Sustainability
Home Appliances
5 Sep 2025 – 14:30
Dream Stage (Hall 25)
2 h
MediaMarktSaturn - XPERION Programme
XPERION presents: Yves Arievich und Sebastian Gerdshikow
Speakers Y. Arievich, S. Gerdshikow (Filmstarts)
Language: German
5 Sep 2025 – 15:00
Innovation Stage (City Cube)
30 min
Keynote by Miele: From ‘future dreams’ to ‘the new normal’: How AI and smart home appliances are changing our homes
Artificial intelligence is fundamentally changing the home appliance industry – from predictive maintenance and personalised user experiences to more sustainable energy use. This presentation highlights current developments, shows specific application examples and discusses opportunities and challenges on the path to a connected, smart home.
Speakers M. Miele (Miele & Cie. KG)
AI
Connectivity
Sustainability
Home Appliances
5 Sep 2025 – 15:00
Creator Stage (Creator Hub, Palais)
15 min
From Trash to Treasure: Rethinking Design with Cradle to Cradle
Designing for circularity, not waste – how Cradle to Cradle gives products a life without end.
Speakers T. Janßen (Cradle to Cradle NGO)
Supply chain
Sustainability
IFA Next
5 Sep 2025 – 15:45
Innovation Stage (City Cube)
30 min
Keynote by JD.com: Shaping the Future of Retail, Together With our Partners
JD.com grew from humble beginnings to become a global leader in online retail and logistics. Now China’s largest retailer by revenue, the secret to JD.com’s success is its unrelenting dedication to customer service.
Speakers J. Shuai Li (JD.com)
Language: English
Logistics
IFA Global Markets
Home Appliances
5 Sep 2025 – 16:30
Creator Stage (Creator Hub, Palais) / Creator Hub
60 min
Panel by Overkill: SYNC³ – Fashion x Tech x Music w/ Brandan Josh, Dj JNS, Submarine and more
This panel explores the intersection of fashion, technology, and music – where streetwear meets digital innovation and sound culture. Industry voices discuss how new tools and collaborations are shapi
Language: German
Content Creation
Audio
Photo, Video & Content Creation
6 Sep 2025 – 8:30
Digi-POS: zwischen neuer Online-Realität und Digitalisierung
Conference C Hall 6.3 (behind the Press Center)
Insight Event
1 h 30 min
At the NIQ Business Breakfast, experts will discuss online and offline merging, change and digitalisation at the point of sale (POS) and dynamic pricing
Language: German (no translation available)
Access: Registration needed
6 Sep 2025 – 10:20
Creator Stage (Creator Hub, Palais)
30 min
Belkin: Smarter by Design: Sustainable Solutions in an AI-Driven World
As artificial intelligence continues to reshape industries and redefine innovation, the intersection of sustainability and smart design has never been more critical. This panel explores how AI can be harnessed not just for efficiency and automation, but as a powerful tool for building more sustainable systems, responsible products, and resilient communities.
Speakers N. Molina, O. Seil (Belkin), J. Pattison Tuohy (The Verge), C. Bördner (Armedangels)
AI
Communication & Connectivity
6 Sep 2025 – 10:45
Dream Stage (Hall 25)
15 min
Scene Setter by WGSN - The Future of Intelligence
Get ready to dive into the future of AI with Abdulrahman Hadi, WGSN’s Consumer Tech UX Trend Strategist, who explores how technology is no longer just smart, but deeply emotional, present and personally connected.
Speakers A. Hadi (WGSN)
Language: English
AI
Robotics
Communication & Connectivity
Computing & Gaming
Home & Entertainment
6 Sep 2025 – 11:00
Dream Stage (Hall 25)
45 min
Miele: AI & Digital meets household appliances - two worlds or true customer benefit?
The presentation showcases how Miele integrates artificial intelligence (AI) and digitalization into its household appliances and business processes.
It explains how early adoption of data collection has created the foundation for today’s intelligent solutions. Additionally, it demonstrates how the fusion of hardware and software expertise drives groundbreaking innovations that improve customers’ day-to-day life and sets new benchmarks in the industry.
It explains how early adoption of data collection has created the foundation for today’s intelligent solutions. Additionally, it demonstrates how the fusion of hardware and software expertise drives groundbreaking innovations that improve customers’ day-to-day life and sets new benchmarks in the industry.
Speakers S. Breit (Miele)
Language: English
6 Sep 2025 – 11:00
Creator Stage (Creator Hub, Palais)
30 min
1SP Agency - From Followers to Impact: Unlocking the Power of Creator Marketing in Your Digital Strategy
Creator Marketing isn’t just a passing trend - it’s a proven driver of brand growth. In this dynamic 45 minute IFA panel, top influencer Dilara (20M+ followers), creative strategist Jens (16+ years in creator, gaming, and live-streaming), and marketing leader Timo (15+ years in leading digital agencies) will reveal how to integrate Creator Marketing into a high-impact digital strategy.
You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.
You’ll learn why creator partnerships are essential, how to amplify your owned channels, and which KPIs truly matter. Backed by real-world case studies, best practices, and actionable tips, this session equips brands with the tools to confidently enter - or scale within - the creator economy, turning influence into measurable results.
Speakers Dilara, T. Studt (1SP Agency), J. Taubert (INSIGHT GG)
Language: German
Content Creation
Marketing & advertising
Photo, Video & Content Creation
6 Sep 2025 – 11:45
Dream Stage (Hall 25)
45 min
Neura Robotics: How Cognitive Robots Are Shaping Everyday Life
David Reger is a visionary in the field of AI-powered cognitive robotics. His groundbreaking work aims to redefine the role of technology in our lives by entrusting robots with everyday tasks so that humans have more time for humanity.
Speakers D. Reger (NEURA Robotics)
Language: English
Robotics
AI
IFA Next
Home Appliances
Smart Home
6 Sep 2025 – 11:45
Creator Stage (Creator Hub, Palais)
30 min
Discovery Through TikTok: Culture, Content and IRL Experiences
Join TikTok as they discuss how the platform’s features are enhancing the user experience, improving discoverability across a multitude of content categories, and creating opportunities for creator monetization. From music integrations that support artists and fans to sharing integrations, explore how these tools are helping creators streamline posting, reach new audiences, and build lasting connections with their fans.
Speakers L. Kelt Zikry (TikTok)
Language: English
Content Creation
Marketing & advertising
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 12:00
Dream Stage (Hall 25)
30 min
The Future of AI Inside the EU
Join us on the Dream Stage as Marco Landi and Mazda Sabony explore how AI is evolving within the European Union, touching on innovation, regulation, and what lies ahead. Moderated by Peter C. Krell (AI.MAG)
Speakers P. Krell (AI.MAG), M. Landi (EuropIA & WAICF), M. Sabony (PioVation)
Language: English
AI
6 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
45 min
Panel by Creator IQ, LTK, PIMABÉ and Everbloom: Driving Business Growth Through Creators
From content to commerce, creators have evolved from storytellers to strategic business drivers. Explore how brands are tapping into creator communities to authentically connect with consumers, strengthen marketing efforts and drive real growth - as creators monetize their reach through platforms, products and partnerships.
Speakers I. Meng (LTK), L. Runte (Everbloom), R. Akhtar (CreatorIQ), T. Kakareko, V. Prechtl (PIMABÉ)
Language: English
Content Creation
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
Sascha Pallenberg: Warum das Internet einen Neustart braucht
The Like button is the root of all evil – and rather than bringing us closer together, this form of validation has divided our societies like no other tech feature. Our craving for affirmation in the form of likes hasn’t just created tens of thousands of “life is perfect” accounts – it’s also contributed to the erosion of our culture of discourse. And now, the next wave is coming: artificial intelligence. A closer look at current global developments – and why digital sovereignty matters more than ever.
Speakers S. Pallenberg (MeTacheles)
Content Creation
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
UGREEN: The Future of Intelligent Storage
Join UGREEN as we explore the future of AI-enhanced storage.
UGREEN AI NAS brings smart features to homes and personal workspaces. Powered by Intel and seamlessly integrated with Adobe software, it offers:
- Smarter Data Management: Organize files intelligently
- Stronger Privacy Protection: Keep personal data safe and under your control
- More Efficient Workflows: Speed up routine tasks and boost productivity
Discover how AI is transforming storage into something more intelligent, intuitive, and personal.
Speakers M. Christensen (Adobe), G. Sylin (Intel), J. Günther (UGREEN GROUP LIMITED), F. van Saalbach (Moderator), Y. Chen (UGREEN GROUP LIMITED)
Language: English
AI
Connectivity
Content Creation
Software
Communication & Connectivity
6 Sep 2025 – 14:00
Creator Stage (Creator Hub, Palais)
45 min
Panel by: NVIDIA, CreatorIQ, OpusClip and Ceppeland - How AI Is Changing Content Creation
From smart editing to real-time personalization, AI is becoming an essential part of the content creation toolkit. See how creators are integrating AI into their workflows to unlock new creative approaches, speed up production, and push the boundaries of what content can be.
Speakers F. Josef Schrepf (OpusClip), M. Dettloff (CreatorIQ), S. Kilbride (NVIDIA), C. Pasciano (Ceppeland)
Language: English
AI
Content Creation
Communication & Connectivity
Photo, Video & Content Creation
6 Sep 2025 – 14:30
Dream Stage (Hall 25)
60 min
Rethinking Electronics – Circular Design for Impact with Cradle to Cradle
How leading brands are using Cradle to Cradle to drive the shift toward truly circular electronics – and setting new standards in the process.
Speakers A. Enslin (Miele), M. Mack (Liebherr-Hausgeräte GmbH), N. Griefahn (Cradle to Cradle NGO)
Supply chain
Sustainability
IFA Next
Audio
Home Appliances
Home & Entertainment
