5–9 Sep 2025
Messe Berlin
Entrance Messe South + North
IFA Merch – Wear the future
IFA Merch 2025 is back – bold, vibrant and smart. Tech meets Berlin street style in this exclusive drop.
Content Creation
Photo, Video & Content Creation
5–9 Sep 2025
Innovation Stage
IFA 2025 content preview – Bold voices, future visions
Talks, panels & real innovations: IFA 2025 shows how technology is already changing our everyday lives.
IFA Next
Photo, Video & Content Creation
Communication & Connectivity
Home Appliances
Smart Home
Audio
Home & Entertainment
Fitness & Digital Health
Mobility
Computing & Gaming
5–9 Sep 2025
Messe Berlin
Tech & trends – on tour at IFA

Smart guided to the trends that count - the IFA trade visitor tours provide clear insights for trade visitors.

AI
Connectivity
Sustainability
5–9 Sep 2025
Hall 17
Glow up with the IFA Beauty Hub
Explore beauty in all its forms – hands-on, high-tech and everything in between, only at the IFA Beauty Hub.
Content Creation
Photo, Video & Content Creation
Fitness & Digital Health
5–9 Sep 2025
IFA Paper 2025
The IFA Paper provides trends, voices and stories with substance - as a printed compass through the IFA and far beyond.
AI
Content Creation
Research & Development
Robotics
Sustainability
Connectivity
5 Sep 2025 – 9:00
ElectronicPartner IFA-Press conference
Room Passau 2 / South Entrance
60 min

The ElectronicPartner Management Board informed the journalists in attendance about developments within the buying group, its brands and current projects and challenges.

Language: German (no translation available)
Access: Invitation Only
5 Sep 2025 – 13:00
Die Beurer IFA-Highlights 2025
Beurer Messestand, Halle 4.1, Standnummer 112
45 min
Experience an exclusive preview of Beurer's innovations. In addition to innovations in hair styling, dental care, air and heat, two special highlights await you: the new brand claim, which sets fresh impulses - and a new product category that will surprise you.
Language: German (no translation available)
5 Sep 2025 – 15:00
Palais (Hall 19)
Messe Berlin, Messedamm 22, 14055 Berlin
pov berlin powered by Overkill & Friends
Streetwear & sound: POV Festival blends streetwear, music and bold voices into one all-day open-air experience.
Content Creation
Photo, Video & Content Creation
Audio
5 Sep 2025 – 20:00
Sommergarten Stage
Max Herre & Joy Denalane – Live at IFA Sommergarten

Two icons, one sound - Max Herre & Joy Denalane bring soul and beats to the IFA Summer Garden 2025.

Audio
6–9 Sep 2025
Creator's Stage
IFA Creator Hub: Create. Collaborate. Be seen.

From streaming setups to live stages – this is where creators make noise, brands get seen, and trends go live.

Content Creation