5 Sep 2025 – 10:15
Dream Stage (Hall 25)
45 min
MediaMarkt Saturn - Retail Media x Marketplace: Best Practices and Synergies
Further information will follow
Speakers T. Ahlers (MediaMarktSaturn), C. Kollesch (MediaMarktSaturn)
Language: German
5 Sep 2025 – 11:00
Leading with Innovation: How Hisense Owns the Moment Through Cutting-Edge Technology
Innovation Stage (City Cube)
60 min
As a global leader in display technology and intelligent home solutions, Hisense is set to unveil a new chapter in innovation at this upcoming launch event. Building on the successful debut of the RGB-MiniLED in this January, a breakthrough that marked a new era of accessible premium technology. Hisense will further upgrade its RGB MiniLED TV with powerful hardware improvements and AI-driven software, designed to bring fans closer to every moment of the game.
This media event marks not only a technological milestone, but also hints at the brand’s continued ambition to be where the action is, and where passion truly lives.
Language: English
5 Sep 2025 – 11:00
Dream Stage (Hall 25)
45 min
MediaMarktSaturn - Panel Discussion: A space full of possibilities: Space as a Service as a new successful business model for retail and partners
Further information will follow
Speakers C. Geilert (MediaMarktSaturn Deutschland), S. Harring (De’Longhi Deutschland Gmb), M. Tengler (MediaMarktSaturn)
Language: German
5 Sep 2025 – 12:00
Creator Stage (Creator Hub, Palais)
45 min
From Sparks to Sales: How Tech & Home Appliance Brands Win on TikTok
The way consumers discover and shop for technology and home appliances has transformed — and TikTok is at the heart of that change. In this keynote, TikTok will showcase how brands can tap into the platform’s unique culture of creativity and community to drive real business impact.
We’ll dive into the Samsung 100 Creator Campaign, a standout example of how creator-driven storytelling can fuel awareness, engagement, and conversions at scale. The session will also feature a fireside chat with Dr. Alexander Dony - Global CMO - BSH, where we’ll explore how iconic home appliance brands are building authentic connections with TikTok users, from everyday hacks to product inspiration.
Whether you’re looking to spark product discovery, amplify brand love, or accelerate sales, this session will give you actionable strategies and proof points on how to unlock the full potential of TikTok for tech and home appliance marketing.
Speakers A. Dony (BSH), M. Schmitt (TikTok), S. Fröhlich (TikTok)
Content Creation
Marketing & advertising
Photo, Video & Content Creation
5 Sep 2025 – 13:00
Creator Stage (Creator Hub, Palais)
60 min
Binary Hearts: Wenn Algorithmen zu Gefährten werden - Von smarten Systemen zu sozialen Begleitern – Perspektiven auf KI, Robotik und menschliche Nähe.
In the panel discussion ‘Binary Hearts: When Algorithms Become Companions’ on Friday, 5 September, at 1 p.m. in the Palais am Funkturm, experts will discuss how emotional our relationship with household robots is – and what consequences this has for acceptance, expectations and ethics. The discussion will be based on an international consumer survey conducted by GFU and Oliver Wyman on the bonds between humans and smart assistants.
Speakers D. Reger (NEURA Robotics), M. Schulte (Oliver Wyman), P. Schweidler (Human-Factors-Consult), S. Warneke (GFU – Home & Consumer Tech), C. Ploß (Bundesministerium für Wirtschaft und Energie), E. Czerski (N Robotics)
Language: German
AI
Smart Home
5 Sep 2025 – 13:00
Dream Stage (Hall 25)
30 min
Customer focus, quality consulting, and delivery in 90 minutes – how MediaMarktSaturn stands out with its new concepts
Further information will follow
Speakers A. Rauchut (Mediamarkt Saturn Deutschland)
5 Sep 2025 – 13:30
Dream Stage (Hall 25)
30 min
MediaMarktSaturn – Transforming the brand towards the Experience Champion
Further information will follow
Speakers R. Schmitt (MediaMarktSaturn)
Language: German
5 Sep 2025 – 14:00
Dream Stage (Hall 25)
30 min
MediaMarktSaturn - Personalized Service like in your local corner store – The new concept for personalization at Europe‘s market leader as a differentiator
Further information will follow
Speakers J. Norberg (MediaMarktSaturn)
Language: German
5 Sep 2025 – 14:00
Innovation Stage (City Cube)
IFA Innovation Awards 2025
We're introducing the IFA Innovation Awards to celebrate breakthrough design and engineering. A panel of independent experts will honour standout innovations across diverse categories recognising the best products shaping tomorrow. Join us 5 Sept, 14:00 on the Innovation Stage for the winner reveal
Language: English
5 Sep 2025 – 14:00
Creator Stage (Creator Hub, Palais)
20 min
Fireside Chat with Evil Jared and KROGI
Join host Lisa Ramuschkat in a dynamic fireside chat with Evil Jared and KROGI as they dive into the world of gaming and content creation. Together they will share their vision on how entertainment, community, and creativity are shaping the future of digital culture.
Speakers E. Hasselhoff (Evil Jared x Krogi), M. Krogmann (Evil Jared x Krogi)
Content Creation
Communication & Connectivity
Computing & Gaming
Photo, Video & Content Creation
5 Sep 2025 – 14:15
Innovation Stage (City Cube)
30 min
Keynote by the Electrolux Group: Serving the consumer by preserving the planet: opportunities and challenges for the appliance industry
Electrolux Group has always put consumers first, creating experiences that improve quality of life while advancing energy and water efficiency. Now the company is going further, integrating sustainability across the entire consumer journey, from purchase to product end-of-life. This session explores how consumer-centric innovation and circular models can preserve planetary resources and enable truly sustainable lifestyles, highlighting the need for industry-wide collaboration.
Speakers Y. Fierling (Electrolux Group)
Language: English
Sustainability
Home Appliances
5 Sep 2025 – 14:30
Dream Stage (Hall 25)
2 h
MediaMarktSaturn - XPERION Programme
XPERION presents: Yves Arievich und Sebastian Gerdshikow 
Speakers Y. Arievich, S. Gerdshikow (Filmstarts)
Language: German
5 Sep 2025 – 15:00
Innovation Stage (City Cube)
30 min
Keynote by Miele: From ‘future dreams’ to ‘the new normal’: How AI and smart home appliances are changing our homes
Artificial intelligence is fundamentally changing the home appliance industry – from predictive maintenance and personalised user experiences to more sustainable energy use. This presentation highlights current developments, shows specific application examples and discusses opportunities and challenges on the path to a connected, smart home.
Speakers M. Miele (Miele & Cie. KG)
AI
Connectivity
Sustainability
Home Appliances
5 Sep 2025 – 15:00
Creator Stage (Creator Hub, Palais)
15 min
From Trash to Treasure: Rethinking Design with Cradle to Cradle
Designing for circularity, not waste – how Cradle to Cradle gives products a life without end.
Speakers T. Janßen (Cradle to Cradle NGO)
Supply chain
Sustainability
IFA Next
5 Sep 2025 – 15:45
Innovation Stage (City Cube)
30 min
Keynote by JD.com: Shaping the Future of Retail, Together With our Partners
JD.com grew from humble beginnings to become a global leader in online retail and logistics. Now China’s largest retailer by revenue, the secret to JD.com’s success is its unrelenting dedication to customer service.
Speakers J. Shuai Li (JD.com)
Language: English
Logistics
IFA Global Markets
Home Appliances
5 Sep 2025 – 16:30
Creator Stage (Creator Hub, Palais) / Creator Hub
60 min
Panel by Overkill: SYNC³ – Fashion x Tech x Music w/ Brandan Josh, Dj JNS, Submarine and more
This panel explores the intersection of fashion, technology, and music – where streetwear meets digital innovation and sound culture. Industry voices discuss how new tools and collaborations are shapi
Language: German
Content Creation
Audio
Photo, Video & Content Creation
6 Sep 2025 – 8:30
Digi-POS: zwischen neuer Online-Realität und Digitalisierung
Conference C Hall 6.3 (behind the Press Center)
1 h 30 min
At the NIQ Business Breakfast, experts will discuss online and offline merging, change and digitalisation at the point of sale (POS) and dynamic pricing
Language: German (no translation available)
Access: Registration needed
Register here
6 Sep 2025 – 10:20
Creator Stage (Creator Hub, Palais)
30 min
Belkin: Smarter by Design: Sustainable Solutions in an AI-Driven World
As artificial intelligence continues to reshape industries and redefine innovation, the intersection of sustainability and smart design has never been more critical. This panel explores how AI can be harnessed not just for efficiency and automation, but as a powerful tool for building more sustainable systems, responsible products, and resilient communities.
Speakers N. Molina, O. Seil (Belkin), J. Pattison Tuohy (The Verge), C. Bördner (Armedangels)
AI
Communication & Connectivity
6 Sep 2025 – 10:45
Dream Stage (Hall 25)
15 min
Scene Setter by WGSN - The Future of Intelligence
Get ready to dive into the future of AI with Abdulrahman Hadi, WGSN’s Consumer Tech UX Trend Strategist, who explores how technology is no longer just smart, but deeply emotional, present and personally connected.
Speakers A. Hadi (WGSN)
Language: English
AI
Robotics
Communication & Connectivity
Computing & Gaming
Home & Entertainment
6 Sep 2025 – 11:00
Dream Stage (Hall 25)
45 min
Miele: AI & Digital meets household appliances - two worlds or true customer benefit?
The presentation showcases how Miele integrates artificial intelligence (AI) and digitalization into its household appliances and business processes.
It explains how early adoption of data collection has created the foundation for today’s intelligent solutions. Additionally, it demonstrates how the fusion of hardware and software expertise drives groundbreaking innovations that improve customers’ day-to-day life and sets new benchmarks in the industry.
Speakers S. Breit (Miele)
Language: English