4 Sep 2026 – 16:00
Creator Stage
60 min
Sony @ IFA: Moderne Video-Podcasts - Von der Idee bis zur Produktion
MASTERCLASS: Moderne Video-Podcasts mit Sony - Von der Idee bis zur Produktion mit Oliver Burkat und Fabian Tausch (Unicorn Bakery)
Masterclass rund um das Thema Podcast
Track: Marketing & Creativity
Language: German
Access: Registration needed
4 Sep 2026 – 16:30
Dream Stage (Hall 25)
1 h 30 min
Pitch Battle Semifinals 1
Discover the next generation of hardware innovation as selected startups pitch breakthrough technologies to a panel of expert judges. The strongest teams will earn their place in the Pitch Battle Final.
Track: World of AI & Future of Tech
Language: English
5 Sep 2026 – 11:00
Innovation Stage
30 min
The End of Housework Is in Sight: Innovating in the Age of AI
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Information will follow
Track: World of AI & Future of Tech
5 Sep 2026 – 11:00
Dream Stage (Hall 25)
45 min
From e-waste to value: Creating value beyond the first sale
Repair and refurbishment are becoming strategic business drivers. Discover how longer product and parts lifecycles can create value across the appliance industry.
Track: Smart & Sustainable Living
Speakers
Language: English
Circular Economy
Right to Repair
Home Appliances
IFA Next
5 Sep 2026 – 13:15
Dream Stage (Hall 25)
45 min
Robots That Can't Walk – What the Humanoid Industry Will Really Sell Us in 2026
Between Musk's trillion-dollar promise and China's 140 manufacturers, the loudest tech hype since the AI boom is emerging – but the robots on the stages are usually remote-controlled and damage more goods in everyday warehouse life than they stack. Sascha Pallenberg separates Physical AI from Physical Bullshit and shows why the actual race does not take place on the exhibition stage, but in Shenzhen's supply chains. If you ask how many backflips a robot can do, you've missed the point.
Track: World of AI & Future of Tech
Speakers
Robotics
5 Sep 2026 – 14:00
Creator Stage
60 min
Sony@IFA: The Choice for Wildlife: Wildlife-Fotografie Paneltalk
PANELTALK: Sony - The Choice for Wildlife: Wildlife-Fotografie – Von der Wildnis bis in die Stadt mit Gamander Lopez und Luca Falk
Track: Marketing & Creativity
Language: Deutsch
Access: Registration needed
5 Sep 2026 – 14:30
Innovation Stage
30 min
From Europe, for the World: Building the Ecosystem for Physical AI
5 Sep 2026 – 15:00
Creator Stage
60 min
Get Slimy About Gut Health – The Underestimated Protective Layer of Our Body
In the Healthwise Live Podcast at IFA, Nils Behrens talks with gastroenterologist Prof. Dr. Martin Storr about why gut mucus isn't something to be squeamish about, but rather an underestimated multitalent – and what role nutrition, dietary fiber, and our daily habits play in its protective power.
Speakers
Language: German
5 Sep 2026 – 16:00
Dream Stage (Hall 25)
30 min
A Love Letter to the Machine: How Designing Emotions is Central to the Human Experience
In the future, products must go beyond mere functionality and connect with users on a human level. Expect insights on how emotional design principles can help brands create meaningful, engaging and memorable user experiences that transform ordinary interactions into significant moments.
Track: World of AI & Future of Tech
Speakers
Language: English
Robotics
Artificial Intelligence
Computing & Gaming
Home Appliances
Smart Home
5 Sep 2026 – 16:00
Creator Stage
60 min
Sony @ IFA: The Choice for Street-Photography
MASTERCLASS: Sony - The Choice for Street: Street-Photography - "Geschichten auf den Straßen erzählen" mit Thomas Kakareko
Track: Marketing & Creativity
Language: Deutsch
Access: Registration needed
5 Sep 2026 – 16:30
Dream Stage (Hall 25)
1 h 30 min
Pitch Battle Semifinals 2
From AI driven platforms to game changing digital solutions, leading software startups take the stage to compete for a place in the Pitch Battle Final. Discover the ideas shaping tomorrow's digital world.
Track: World of AI & Future of Tech
Language: English
5 Sep 2026 – 17:00
Creator Stage
30 min
„Magic Moments“ VFX-Revolution im Content-Business
High-end VFX are no longer the exclusive domain of Hollywood. How creators are shaping visual storytelling—and what editorial teams can learn from influencers about visual aesthetics.
Track: Marketing & Creativity
Speakers
Language: German
Content Creation
Virtual Production
5 Sep 2026 – 17:30
Creator Stage
30 min
I Am No One
The sequel to "You Are Useless". A confession about how I slowly became no one: chasing numbers, scrolling Instagram for 8 hours, letting AI think for me. And why fighting to be someone is the only work left.
Track: Marketing & Creativity
Speakers
Language: English
Content Creation
Artificial Intelligence
6 Sep 2026 – 10:30
Creator Stage
30 min
More Than a Momentum: Women's Basketball Between Progress and Visibility
With the FIBA Women's Basketball World Cup 2026 in Germany underway, one question stands out: what role do technology and social change play in shaping the future of women's basketball? This panel talk looks beyond the sport itself.
Track: Culture & Lifestyle
Speakers
Entertainment
Diversity and Inclusion
6 Sep 2026 – 11:20
Creator Stage
40 min
The Creator Economy: A Survival Guide
A grounded look at the creator economy today - contracts, monetization, platform diversification - and the skills creators need to build a sustainable, long-term career.
Track: Marketing & Creativity
Speakers
Language: English
Content Creation
6 Sep 2026 – 12:00
Creator Stage
60 min
Sony @ IFA: Sony Cinema Line – Kreative Videografie
MASTERCLASS: Sony Cinema Line – Kreative Videografie – Exklusive Einblicke mit der neuen Sony FX5 Kamera mit Dennis Schmelz und Open Iso
MASTERCLASS zur Sony Cinema Line
Kreative Videografie – Exklusive Einblicke mit der neuen Sony FX5 Kamera mit Dennis Schmelz und Open Iso
Track: Marketing & Creativity
Language: Deutsch
Access: Registration needed
6 Sep 2026 – 12:45
Dream Stage (Hall 25)
45 min
The Sensory Intelligent Home: Designing Future Living Experiences
Global consumer trend forecaster WGSN and consumer tech giant TCL join forces to reveal how sensory intelligence, AI and emotional design are turning smart houses into seamless, human-centered ecosystems.
Track: World of AI & Future of Tech
Language: English
Artificial Intelligence
Robotics
Audio
Computing & Gaming
Home Appliances
Home & Entertainment
Mobility
Communication & Connectivity
Smart Home
6 Sep 2026 – 13:00
Creator Stage
40 min
Lights, Camera, Create: The Content Creator Tech Toolkit
From cameras to editing tools, get practical insight into the gear and tech powering top creators - so you can build a setup that delivers pro-quality content.
Track: Marketing & Creativity
Speakers
Language: English
Content Creation
6 Sep 2026 – 13:40
Creator Stage
40 min
Beyond the Feed: Emerging Social Media Formats
From microdramas to live commerce, discover how creators are pioneering new content formats and staying ahead of platform trends to keep audiences hooked.
Track: Marketing & Creativity
Speakers
Language: English
Content Creation
Content Creation
6 Sep 2026 – 14:20
Creator Stage
40 min
AI Tools Powering the Next Generation of Content Creation
See how creators are using AI to streamline production, enhance storytelling, and create high-quality content faster with practical tools for ideation, editing, optimization, and production.
Track: Marketing & Creativity
Speakers
Language: English
Content Creation
Artificial Intelligence
Content Creation
