Digi-POS: zwischen neuer Online-Realität und Digitalisierung
Digi-POS: zwischen neuer Online-Realität und Digitalisierung
Presented by
At the NIQ Business Breakfast, experts will discuss online and offline merging, change and digitalisation at the point of sale (POS) and dynamic pricing
After the exceptional situation caused by the pandemic, online retail for technical consumer goods initially stabilised at a new normal level - a phase of "come to rest". Online retail has been picking up again since 2024 and this trend will continue in 2025. At the same time, direct sales, marketplaces and in-store digitalisation are permanently changing the retail landscape. At the NIQ Business Breakfast @ IFA, experts will discuss the opportunities in the new omni-channel age.
The press is welcomed to attend.
NIQ is a leading global consumer intelligence company that provides a comprehensive understanding of consumer buying behaviour and identifies new avenues for growth. In 2023, NIQ and GfK joined forces, two industry leaders with unrivalled global reach. NIQ operates in more than 90 countries, covering around 85 per cent of the world's population and over USD 7.2 trillion in global consumer spending. With a holistic view of retail and the most comprehensive insights into consumer behaviour delivered through advanced analytics via state-of-the-art platforms, NIQ provides the Full View™.