Annika Singer

Retail Sales Lead Germany
NIQ
Annika Singer is responsible for the German Retail Sales team at NIQ. With over 15 years of experience in data-driven consulting, she bridges the gap between retail challenges and relevant insights from NIQ. Together with her team, Annika fosters strategic partnerships with retailers and supports FMCG as well as Tech & Durables players in securing and driving long-term profitable growth — including through guidance on developing suitable digitalization and omnichannel strategies.

Sessions

6 Sep 2025 – 8:30
Digi-POS: zwischen neuer Online-Realität und Digitalisierung
Conference C Hall 6.3 (behind the Press Center)
1 h 30 min
At the NIQ Business Breakfast, experts will discuss online and offline merging, change and digitalisation at the point of sale (POS) and dynamic pricing
Language: German (no translation available)
Access: Registration needed
Register here