Rethinking Electronics – Circular Design for Impact with Cradle to Cradle

Two companies demonstrate how they’re setting new benchmarks with Cradle to Cradle – for high-quality, circular home and consumer electronics. In their keynotes, they’ll share insights into the challenges they faced, the solutions they developed, and the benefits of committing to a circular future.

Key Takeaways

1. Circular design based on Cradle to Cradle principles strengthens both brand value and customer loyalty
2. Cradle to Cradle offers a proven framework for future-ready product development
3. Major brands can lead the way in driving systemic change

The donation-funded, non-profit Cradle to Cradle NGO has been advocating for a future-ready circular economy since 2012. Through education, networking, and hands-on projects, it brings the Cradle to Cradle approach into business, politics, and wider society. Its goal: a world in which products and processes are designed from the outset to be healthy and fair, with materials that can circulate continuously. This work takes shape through initiatives such as the recurring C2C Congress, the C2C LAB in Berlin, and the concert project Labor Tempelhof with Die Ärzte, which received a special award from the German Sustainability Prize in 2024. In 2025, IFA Berlin is expanding its commitment to sustainability and is entering into a partnership with the Cradle to Cradle NGO.