Daniel Tratz

D2C E-Commerce Director
Electrolux

Daniel has been with Electrolux since 2009, with a focus on online and e-commerce since 2013. During this time, he has taken on various roles and projects with the aim of continuously developing e-commerce for AEG in Germany and Austria. Both on their own website and on the various marketplaces.

For him, the focus is always on the customer: The consumer journey should be as simple and intuitive as possible so that end customers can quickly find the right product for them and make a good purchase decision.

Sessions

6 Sep 2026 – 9:00
Retail Innovation Zone Stage
45 min
How AEG is taking the step to the Agentic storefront online with Neocom
Information will follow
Track: Retail & Future of Commerce
Speakers
Dana Nedamaldeen
Co-Founder & CEO
Daniel Tratz
D2C E-Commerce Director, Electrolux
Language: German