Louisa Ioannidou

Louisa Ioannidou is the CEO of TheSoul Media. She oversees the company’s owned & operated media brands and its creative agency, with a strong focus on driving profitability and sustainable growth, while leading teams in a way that strengthens the company’s creative edge.
Louisa previously served as VP of Operations at TheSoul Group, where she oversaw remote production expansion, led management teams across multiple countries, and collaborated with executive leadership to align production with commercial strategy. She also applied data-driven decision-making in production and leveraged the company’s systems and technologies as a competitive advantage to streamline organizational processes.